Desperation probably.
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Society/Culture Gillette suggests most of its customers are sexist, predatory, bullies. Good idea?
- Thread starter CheapCharlie
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Same as Playboy going woke. Accede to the dominant ideology in the hope you capture whatever remains of a diminishing market share.
Why, it had no effect on sales trends dummy?
Their last play.
No s**t.
The write down is predicated on a loss in value that began both before the ad campaign and isn't just about Gillette, but also P&B.
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But they, and plenty of other brands thought/hoped it would. Why?
They probably didn't and were running out of ideas.
Some algorithm probably identified an under-serviced market and they took a swing.
"Woke capitalism" is a scourge, and where it works for some companies, say Nike, it's usually employed as a PR strategy as opposed to a strategy for market expansion.
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There’s the Burger King ad where they turn a burger into a diamond and use that diamond for a same sex wedding.
These things look like parodies of progressivism created by 4Chan, yet somehow they’re real.
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Most progressives acknowledge this is about marketing. Only those who get outraged by it take it at face value.
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But why such a narrow section of the market that has marginable profitability? What does it signal?
Why shouldn't they? There are also examples like those from QANTAS which can really be taken as face value especially when looking at the sexual orientation of the CEO.
Companies positions largely define how they are perceived by consumers
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They're corporations. Their function is the accumulation of profit.
Father Jack
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47 pages of conservative rustled jimmies. Mission accomplished Gillette, mission accomplished.
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Eg how many companies these days stake their marketing on married heterosexual companies with children?
Why are the same people who complain that Disney princesses and Barbie dolls reinforce harmful social norms silent about the open propagandising of novel norms?
Why are the same people who complain that Disney princesses and Barbie dolls reinforce harmful social norms silent about the open propagandising of novel norms?
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Is that their mission? Are corporations now fronts for ideological messaging?
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Jesus ******* christ.
quotemokc
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Its only ok to rustle conservative jimmies, if you rustle lefty jimmies you are a racist/bigot/nazi
So if their add campaign has no net positive benefit like the Gillette campaign has shown why would they want to be known in a light which is negative and leaves customer feeling disillusioned?
The ideological distinction I would draw is that it is pure liberalism, the commodification of social values and that's the target.
Woke capitalism is a creature of the neoliberal centrists of the bourgeois class, who have have attempted to disentangle any social or economic movement from it's material roots, then commodify any social good will.
One of the worst examples, was that Dodge MLK commercial.
Father Jack
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They're fronts for whatever will shift product. You clowns whingeing about someone wanting people to be nice to women clearly furthers that goal for them.
Because it was simple marketing trickery. It has nothing to do with social values and everything to do with a hail mary for expanded market share.
This is capitalism behaving like capitalism.
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They didn't intend it to not work.
Be as disillusioned as you want. It says nothing about the message, taken out of it's marketing context.
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What it shows is that some people are quite happy to be proselytised to, even those who think themselves as open minded.
*Capitalism sucks*
Reactionaries: "here is several hundred posts about how SJW's are destroying Western civilization".
