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If the Dockers want to be an AFL 'powerhouse' they should look down the road (and not at the Eagles)
Fremantle's president Dale Alcock has an ambitious plan for the Dockers to become an AFL juggernaut, and while it may be achievable, the club will need to change more than its coach and CEO, writes Clint Thomas.www.abc.net.au
Media saying that Freo should engage media more, using the Wildcats as an example. The increased fan engagement (particularly kids) I get, particularly when they're playing interstate. But to say that Freo need to be more accessible to a media environment such as what Freo lives in is a bit rich without the media environment meeting Freo half way.
What are they saying? Are they saying anything about him that we didnt already know...Those 2 morons on 6pr are actually doing sumichs case more harm than good now,if he had any brains at all,he would tell them to stfu...the are destroying any future jobs and doing him a great disservice...and im not a sumich fan.
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Yeah - I remember this now. But I also agree with your opinion in your second response. They needed to withdraw for self-preservation, but maybe they've gone too far, and need to start providing some more meaningful info that gives supporters, and the general public, a more positive insight into the club in general. PLUS - get players into schools! Getting them young is what will fuel the next generation of Freo supporters, not have all the kids in WA just drifting towards WC because that's who they're seeing all the time. So from that pov, I do agree that they need to look at the Wildcats model and engage with kids through school visits everywhere and anywhere, including during the off-season (not during their breaks obviously).I am fairly sure there was a distinct moment a few years ago when the club made a conscious decision to withdraw from the unconditional media participation that was expected from them.
It was on the back of a sequence of poor representations of the club/players (which I can't recall) which encouraged Fremantle to control the release of it's own media. The only proof of this I have is a recollection of media dingbats on Twitter, like Tim Gossage sledging the club for its approach saying that it was robbing Fremantle fans of content... but nearly every Fremantle fan at the time responding to him were happy with the club taking control of its own narrative.
Yeah it's an interesting conundrum. Bridget Lacy's mum is a friend of mine. The whole family are staunch, die-hard Freo supporters. When Bridget was working for The Worst, she became a bit disenchanted with Freo, speaking from the POV as a journo. Apparently, Freo were very difficult to deal with, wouldn't give much access to players or coaching staff, would cancel appointments at the last minute, wouldn't return calls, were pretty stingy in providing players for school visits, community events etc etc... Where as the weags were the exact opposite - always very accommodating, always happy to speak with the media, lots of community engagement blah, blah, blah.
Clearly the weags will always have the media mostly on their side, as the media targets the largest audience they can, so clearly that's the bluenyellas. Which kind of means, they don't have to work as hard to get them on board. Yet they are the club that is always readily available - maybe they are because they know they'll be positively received by the (mostly) hacks working in the industry.
Now, is Freo's reluctance to engage with the media because we always get a raw deal - a clear anti-Freo bias - and it doesn't matter how we go about it, we will always get that ant-Freo bias, OR does the secrecy and difficulty-to-deal-with nature of the club mean the media have less to work with, feel like their noses have been put out of joint, and so the anti-Freo sentiment is increased?
I think that no matter what the club does, the negative reporting / witch hunting will continue, and perhaps the club goes into media shut down because of this. BUT, perhaps if they were more available to the media and put out more feel-good avenues into schools and the community, then the media might (just might) soften a bit. But being near-on impossible to deal with isn't going to endear them to the people/outlets who are writing in the public arena - and therefore influencing public opinion - about Fremantle as a club that deserves respect.
Catch 22 / two-way street. I'd be interested to hear others' opinions on this. (PS, this is not heresay, this is straight from the mouth of a Freo supporting journo who worked for The Worst).
I know the players are generally quite good with the kids at Starlight in terms of availability and standard presentation.
The only player I've heard of that was quite poor with the kids was Matt De Boer, believe it or not.
So let me get this right. A freo supporting journo that once worked at the West was/is complaining about Freo and their bad media department/strategies.
In order to correct 'this' Freo should become more like the Eagles. No Thanks...
Yeah agree with that. I probably could have said it better however what I meant was it sounds like good old fashioned media types just complaining because they don't get what they want when they want it. I don't see how that is the FFC being unprofessional.What happens if sometimes being more like the Eagles = being more like a professional football club?
Should we not do it just because the Eagles do it?
The only way this club is going to get anywhere is if we dont do exactly what we've always done.
Bridget was under 30 (not an old-fashioned media type), and just talking about her experiences dealing with both WA clubs. She would have liked to be able put a more positive spin on Freo stuff where she could but wasn't getting a lot to work with, where as the bluenyellas gave their time far more readily so they were easier to report on. I guess that's my point in a nutshell.Yeah agree with that. I probably could have said it better however what I meant was it sounds like good old fashioned media types just complaining because they don't get what they want when they want it. I don't see how that is the FFC being unprofessional.
You're not largely at the mercy of whatever the Worst and Ch 7 write about you if our media dept started writing and filming and distributing more of our won interviews, games fun stuff etc.Post of the year for this thread.
It's what I've always thought about us and the media. We get a terrible run but then we make it even worse by how we deal with the media.
These days you can't just disengage from the media otherwise you are largely at the mercy of whatever they want to write about you. When you are talking about securing/keeping sponsors and memberships and possibly even what other players think of your club and whether they'd want o go there we can't sit back. No excuses and no whinging. Just gotta find a solution.
We have to get better at this. If Dale Alcock wants us to be a powerhouse then he better see what he can do with our current media department. They are on par with our S&C team at the moment. The way we currently deal with the media and the way they deal with us is embarrassing. On both sides.
Not a joke - west coast almost have the currency off the bat. They trade 14, 22, next year's first - they get Kelly and enter the draft at 32.Maybe a joke.... surely
AFL trades 2019: Geelong to seek three top 30 draft picks for Tim Kelly in potential trade back to WA
Revealed: Cats’ price for Tim Kelly and what they’ll do with the haulwww.foxsports.com.au
whats wrong with Media/PR/Marketing? i think they're fine!I can understand our sentiment towards the media but unfortunately you have to be smart and suck it up.
The reports of us not allowing players access to public events is very concerning though and equally as dumb. We should be trying to do double what the WC players do to build our brand and supporter base.
Media/PR/Marketing needs a shake up too by the sounds of it. How the fu** did Rosich let it get this bad!
So they spin negative instead? It's a moot argument. Report on what they know not what they don't know.Bridget was under 30 (not an old-fashioned media type), and just talking about her experiences dealing with both WA clubs. She would have liked to be able put a more positive spin on Freo stuff where she could but wasn't getting a lot to work with, where as the bluenyellas gave their time far more readily so they were easier to report on. I guess that's my point in a nutshell.