In case you were not aware, clubs retain all of the money they receive from club members. If a club supporter goes to a home game and pays at the gate, the home club does not retain the money. My understanding is that it goes into the AFL Vicqualisation (sorry, Equalisation) fund. It's why clubs like to have as many paid up members as possible.
Yep, its a lesser % overall as memberships have grown - I acknowledged the financial arrangements need to be rejigged given the business model of the State League days does not cut it today.