Eddie McGuire and Collingwood are never going to win the PR battle on this. There is no logical overlay to their side of the 'argument' and they just come across as sour, insecure, disrespectful flogs. His best move would actually be to shut the hell up and work his magic with his Toorak mates behind closed doors.
This thing is Eddie wins either way.
He rallies the troops to fight the bars and if he wins he looks the hero, if he loses he creates a great us against them rivalry.