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Destination NSW announced as new partner for Hyundai A-League 2019/20 Season
Football Federation Australia (FFA) today announced that the NSW Government’s tourism and major events agency, Destination NSW, would become an Official Partner of the remainder of the Hyundai A-League 2019/20 Season.
The partnership will amplify Destination NSW’s dedicated tourism marketing campaign Love NSW, which encourages people to stay and spend locally in Sydney and NSW.
The Love NSW campaign creative will be featured in LED and virtual signage at the majority of Hyundai A-League regular season matches and will be seen by viewers across Australia, and in over 72 countries via the Hyundai A-League’s international broadcast reach. Destination NSW messaging will also be integrated into Hyundai A-League social media campaigns, including through Hype Reels championing key fixtures.
NSW Minister for Jobs, Investment, Tourism and Western Sydney, the Hon Stuart Ayres MP said the partnership is an exciting opportunity to showcase NSW to a projected broadcast audience of 176 million homes worldwide.
“In what has been an incredibly challenging year, the NSW Government is proud to support the return of the Hyundai A-League and use this high-impact opportunity to help our state’s tourism industry to recover,” Mr Ayres said.
“This partnership is a fantastic opportunity for us to promote the unique experiences and attractions NSW has to offer local holidaymakers now and in the future through high-reaching broadcast and social media activity.
“All travellers and businesses must follow the latest health advice to ensure all NSW adventures are COVID-safe.”
FFA Chief Executive Officer James Johnson thanked Minister Ayres and Destination NSW for their valuable support.
“Over recent weeks, we have been working with the NSW Government at many levels, through their support and assistance in getting our Hyundai A-League teams to NSW, and on developing this integrated marketing partnership,” Johnson said.
“The fixture to complete the season will see Hyundai A-League matches played across five different NSW venues, in Sydney and in regional areas, and is therefore a great platform to showcase the state of NSW.”
Johnson said the partnership is an indication of the innovative and agile commercial strategy FFA has developed through COVID-19.
“COVID-19 has required sports rightsholders and marketers alike to be agile and look for creative partnerships that adapt to the constantly evolving circumstances our community is facing.
“The condensed nature of the restart to the Hyundai A-League season allows brands to capitalise on the unique media opportunity that our Festival of Football provides, especially for those looking to amplify targeted campaigns.
“We greatly appreciate the support of the NSW Government through Destination NSW for the remainder of the Hyundai A-League season and encourage our fans across the country and the world to #LoveNSW,” concluded Johnson.
Football fans wishing to learn more about the #LoveNSW campaign can visit www.visitnsw.com/love-nsw.
Hyundai A-League fans’ long wait for football’s return will end today, Friday 17 July, when Sydney FC play Wellington Phoenix at Netstrata Jubilee Stadium at 7:30PM (AEST).
The Hyundai A-League 2019/20 Season is broadcast on Fox Sports, Kayo, ABC TV and the MyFootball Live app
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Would be really ironic if the League will need to pack up and moved to Queensland soon.
Personally think it would be more likely to be Canberra if they were to move. Ffa has final say and I think that would he seen as a more important market for the comp (also better facilities available).Yours for $4 million: Mariners could be relocated as owner puts club up for sale
Vince Rugari
Yours for $4 million: Mariners could be relocated as owner puts club up for sale
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The Central Coast Mariners may have played their last game in the A-League, with a relocation potentially on the cards after club owner Mike Charlesworth declared he was putting them up for sale.
The Mariners beat Melbourne Victory in a 3-2 thriller on Monday night in their final game of the season but are now facing an uncertain future, with co-chairman Charlesworth going public with his intent to offload his majority shareholding.
Chief executive Shaun Mielekamp remains "optimistic" a buyer could be found that would keep the Mariners on the Central Coast but said Charlesworth was seeking the best return on his investment that he could find - and conceded that could mean they are moved elsewhere.
Several parties are believed to be interested in taking on the club's A-League licence, but Mielekamp said none were particularly close to clinching a deal - and it's unclear how many, if any, are keen the Mariners to stay put, given the difficulties of the small Gosford market and the opportunities that lay in other parts of the country.
Sources close to the situation indicate that Charlesworth is seeking a licence fee of around $4 million. If Charlesworth does not find a buyer he intends to hand back the licence to Football Federation Australia.
Any relocation of the club would have to first be approved by FFA.
"Whilst there's a lot of emotion - good, bad and indifferent - it's important our fans stay strong," Mielekamp said.
"This is just another chapter in our history. I'm optimistic we'll unlock the investors we need to keep us on the coast for the long term.
"While the future is unknown, it's hard to not get excited about the potential opportunities for our club."
Central Coast's fiercest rivals, the Newcastle Jets, are also on the hunt for a new owner, with Chinese lighting magnate Martin Lee also looking to step away from the chairmanship.
Charlesworth has long been seeking to secure the management rights for Central Coast Stadium - a move he believed would have secured the club's future in the region - but has been consistently rebuffed by the local council.
Mielekamp said the council's latest rejection, only a fortnight ago, of an extensive plan submitted to the council that would have included major investment into the stadium from Charlesworth was the "straw that broke the camel's back" for his involvement with the club.
Charlesworth assumed majority control of the Mariners just before their A-League grand final triumph in 2013 under then coach Graham Arnold.
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His tenure has been unpopular with supporters due to a lack of significant investment in the playing squad, and the team has finished bottom of the competition in three of the last four seasons.
The Mariners will again claim the wooden spoon this season, leaving them open to the risk of losing their licence due to not meeting minimum performance measures in their A-League participation agreement.
While the FFA could technically reclaim their licence for finishing last in four out of the last six seasons, A-League chief Greg O'Rourke said in February that it would not do so.
Charlesworth, a telecommunications tycoon who is based in England, said in a statement the "time is right" for him to step away from the club.
"With a host of young talented players having broken into our first team and with a new independently run A-League around the corner it’s an exciting time for the club to grow and to now move forward under new ownership," he said.
Yours for $4 million: Mariners could be relocated as owner puts club up for sale
Owner Mike Charlesworth is seeking a licence fee of about $4 million for his ailing team. If he does not find a buyer, he intends to hand back the licence to FFA.www.smh.com.au
I think it will be a no brainer to relocate th eMariners tonorth Sydney can. canstill play fthree o rfour games in Gosford. But if the club wants to grow I think it's best to move them out of Gosford!
Yours for $4 million: Mariners could be relocated as owner puts club up for sale
Vince Rugari
Yours for $4 million: Mariners could be relocated as owner puts club up for sale
The Central Coast Mariners may have played their last game in the A-League, with a relocation potentially on the cards after club owner Mike Charlesworth declared he was putting them up for sale.
The Mariners beat Melbourne Victory in a 3-2 thriller on Monday night in their final game of the season but are now facing an uncertain future, with co-chairman Charlesworth going public with his intent to offload his majority shareholding.
Chief executive Shaun Mielekamp remains "optimistic" a buyer could be found that would keep the Mariners on the Central Coast but said Charlesworth was seeking the best return on his investment that he could find - and conceded that could mean they are moved elsewhere.
Several parties are believed to be interested in taking on the club's A-League licence, but Mielekamp said none were particularly close to clinching a deal - and it's unclear how many, if any, are keen the Mariners to stay put, given the difficulties of the small Gosford market and the opportunities that lay in other parts of the country.
Sources close to the situation indicate that Charlesworth is seeking a licence fee of around $4 million. If Charlesworth does not find a buyer he intends to hand back the licence to Football Federation Australia.
Any relocation of the club would have to first be approved by FFA.
"Whilst there's a lot of emotion - good, bad and indifferent - it's important our fans stay strong," Mielekamp said.
"This is just another chapter in our history. I'm optimistic we'll unlock the investors we need to keep us on the coast for the long term.
"While the future is unknown, it's hard to not get excited about the potential opportunities for our club."
Central Coast's fiercest rivals, the Newcastle Jets, are also on the hunt for a new owner, with Chinese lighting magnate Martin Lee also looking to step away from the chairmanship.
Charlesworth has long been seeking to secure the management rights for Central Coast Stadium - a move he believed would have secured the club's future in the region - but has been consistently rebuffed by the local council.
Mielekamp said the council's latest rejection, only a fortnight ago, of an extensive plan submitted to the council that would have included major investment into the stadium from Charlesworth was the "straw that broke the camel's back" for his involvement with the club.
Charlesworth assumed majority control of the Mariners just before their A-League grand final triumph in 2013 under then coach Graham Arnold.
His tenure has been unpopular with supporters due to a lack of significant investment in the playing squad, and the team has finished bottom of the competition in three of the last four seasons.
The Mariners will again claim the wooden spoon this season, leaving them open to the risk of losing their licence due to not meeting minimum performance measures in their A-League participation agreement.
While the FFA could technically reclaim their licence for finishing last in four out of the last six seasons, A-League chief Greg O'Rourke said in February that it would not do so.
Charlesworth, a telecommunications tycoon who is based in England, said in a statement the "time is right" for him to step away from the club.
"With a host of young talented players having broken into our first team and with a new independently run A-League around the corner it’s an exciting time for the club to grow and to now move forward under new ownership," he said.
Yours for $4 million: Mariners could be relocated as owner puts club up for sale
Owner Mike Charlesworth is seeking a licence fee of about $4 million for his ailing team. If he does not find a buyer, he intends to hand back the licence to FFA.
I think it will be a no brainer to relocate the Mariners tonorth Sydney can. canstill play fthree o rfour games in Gosford. But if the club wants to grow I think it's best to move them out of Gosford!
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The crowd numbers ccm get as a proportion of the population is ridiculously good for a sports team. Even though they have been playing like s**t.
A lot of upcoming youth this last few rounds doing pretty well. Location isn't the issue, an investor might see bigger markets elsewhere but I hope Gosford keeps its team, the Mariners as a side and a history have a lot of character.
100% agree
Well he was a bit wordy but I think his point was that while they are going to get a transfer system in (I assume since all clubs want it) it doesn't necessarily mean they will scrap the salary cap altogether (which the PFA believe they have to do since their implementing a transfer system) and the salary cap system will be evaluated.
He's answering the question
