News New Sydney logo leaked

[SC26]

https://dtk-the-afl-store-au.s3.amazonaws.com/shop/swans-large-menu_1604466991689.svg / https://dtk-the-afl-store-au.s3.amazonaws.com/shop/swans-menu_1604466983290.svg
New look Swans logo seems to have been revealed by AFL Store website.

 

[SC26]

(see above post)

 

[Freight Train]

View attachment 1004453
New Swans logo leaked by https://www.theaflstore.com.au/
(https://dtk-the-afl-store-au.s3.amazonaws.com/shop/swans-large-menu_1604466991689.svg)

end of an era.

 

[Xanthippus]

View attachment 1004453
New Swans logo leaked by https://www.theaflstore.com.au/
(https://dtk-the-afl-store-au.s3.amazonaws.com/shop/swans-large-menu_1604466991689.svg)

this looks great!

 

[Nedland]

That's horrible!

 

[Rubber Arm]

View attachment 1004453
New Swans logo leaked by https://www.theaflstore.com.au/
(https://dtk-the-afl-store-au.s3.amazonaws.com/shop/swans-large-menu_1604466991689.svg)

I hate it. Sons crying now, thanks

 

[Rubber Arm]

Nothing worse than a classic logo getting "americanized"...

 

[cottoneyeYeo]

you love to see it

 

[MIKE85]

Is the swans new logo because of the harbour bridge copyright thing??

 

[parano1a]

Swans dumping the Opera House silhouette cut-out from their jumper and going back to a plain red V? Big news if true.

 

[freo_leo29]

Swans had one of the best logos! why the hell change it

 

[Altum Volantes]

Could the change have something to do with the copyright claim on usage of the Opera House design?..

 

[Supreme_Chancellor]

I see it, but I don’t believe it!

 

[Supreme_Chancellor]

Looks like a state league logo.

 

[Mero]

Swans had one of the best logos! why the hell change it

The Opera House Trust have asked all Sydney teams in different sports to pay for the use of the iconic Opera House design in their logos.

 

[MegaBob]

I hope this doesn't mean a change in guernsey, although this logo change may mean a complete departure from anything resembling the Opera House. What a shame.

 

[Gydafud]

I don’t think it looks that bad, similar yet different. I assume it will be always present on a white square.

 

[Commando]

Swans dumping the Opera House silhouette cut-out from their jumper and going back to a plain red V? Big news if true.

looks much better the V

 

[exile]

actually don't mind it. reckon they switch to the red V on the guernsey too.

 

[Mero]

I hope this doesn't mean a change in guernsey, although this logo change may mean a complete departure from anything resembling the Opera House. What a shame.

This is pure speculation, but it could look like this

 

[Prison bar Pete]

It looks a bit unbalanced, but I don't mind it: the swan itself is well-drawn (and the opera house motif is OK under the circumstances). Prefer the current (previous?) logo though. If the jumper has to change I'd hope they just revert to the traditional red V, however I think Mero's depiction above is an astute guess!

 

[Texas boots]

Nothing worse than a classic logo getting "americanized"...

Couldn’t of said it better. I hate when clubs think they have to * up classics

 

[fancyscum]

Eyes look super weird, but apart from that it looks quite nice. Hope this means a return to the classic V

 

[Red Crow]

I don’t mind it, but then I was in a minority who didn’t really love the old one.

Most interesting for me is it just says Sydney rather than Sydney Swans. From a branding POV, the club have historically always attached the Swans moniker to their name and not simply gone by Sydney to avoid conflicts with teams in other sports.

 

[Rubber Arm]

Hopefully this returns.


But I'm even more hopeful this returns

I really love the curved V