News New Sydney logo leaked
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acm21
Club Legend
- May 7, 2019
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It is owned by the government, in form of the opera house trust. There has been an arrangement by all teams using the logo with the trust, of varying values. The Kings were paying a small fee but when that deal was up the trust decided, as is there right, to make the fee more commercially sound; which led to the kings dropping the house. There was suggestions it would affect the other Sydney teams. Whether this is a direct result of this is still up in the air.
The Opera House yoke is one of the best jumpers in footy. Hope it stays.
- Mar 30, 2014
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I always thought the opera house on their guernsey was a double symbol; the opera house and swan feathers. Was disappointed when the creator said it was just the opera house.
Orange Paradox
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It's certainly iconic, that's for sure.
Rubber Arm
AFL Sucks
Yeah the growth thingy on the bill looks like he's angry because he's got a red olive stuck on his nose
Yes
they should switch to the bridge
Same type as this from their 2020 membership campaign
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- #61
Swans launch new logo, but Kings could keep theirs amid fresh Opera House talks
The updated Swans design includes the traditional red 'V' with the year of the South Melbourne Football Club's formation, 1874, inside.
"A club spokesperson confirmed its authenticity and that the Swans had been planning to launch a fresh visual identity for some time - but said it has not been triggered by any increased financial demands by the Sydney Opera House Trust."
"The club spokesperson also said there will be no change to the Swans' guernsey, which has had the 'feathers' design at its heart since 1987."
Announcement coming today too according to article.
- Thread starter
- #62
Swans launch new logo, but Kings could keep theirs amid fresh Opera House talks
The updated Swans design includes the traditional red 'V' with the year of the South Melbourne Football Club's formation, 1874, inside.
"A club spokesperson confirmed its authenticity and that the Swans had been planning to launch a fresh visual identity for some time - but said it has not been triggered by any increased financial demands by the Sydney Opera House Trust."
"The club spokesperson also said there will be no change to the Swans' guernsey, which has had the 'feathers' design at its heart since 1987."
Announcement coming today too according to article.
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- #63
I think it's interesting that the club is going with a bold new "SYDNEY" wordmark, omitting any reference to the Swans nickname in the logo. I wonder if this may mean a change to the way the club is referred to on AFL fixtures, etc? I wouldn't bet on it, but it's a point of discussion all the same.
wow that sucks
TheLoungeLizard
The world's most handsome man
I personally think the Swans have been in Sydney long enough they should be able to stand on their two feet and just be Sydney now.
If they haven't spent the last (nearly what, 40 years?) Building their brand to this point what in the hell have they been doing? Thats 2-3 generations.
And yeah, I know - Sydneysiders don't really care but I travel to Sydney a bit for work and it's not as forgotten about as some say
- Moderator
- #66
Same reason why Melbourne changed their logo to say MELBOURNE
Nice.. see they like to call the jumper feathers on over the SOH
Swans launch new logo, but Kings could keep theirs amid fresh Opera House talks
The updated Swans design includes the traditional red 'V' with the year of the South Melbourne Football Club's formation, 1874, inside.www.theage.com.au
"A club spokesperson confirmed its authenticity and that the Swans had been planning to launch a fresh visual identity for some time - but said it has not been triggered by any increased financial demands by the Sydney Opera House Trust."
"The club spokesperson also said there will be no change to the Swans' guernsey, which has had the 'feathers' design at its heart since 1987."
Announcement coming today too according to article.
The Kings actually swapped their logo back to the Opera House sails, so I'm not sure if the copyright thing is still an issue.
fancyscum
Radical Crommunist
Yeah, because it will cost them 50k if they say it is the Opera House.
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I was right they are feathers! People on this board laughed. LAUGHED
They should dispute that purely for being the blandest crest in world football
looks like a generic one made up by EA for pro clubs
Nothing screams "elite football club" like PremierLeague.ttf from dafont.com
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