News New Sydney logo leaked

[Sammoll]

I really like it. I do prefer the old one but this is good too

 

[cogs2hawks]

The more I now look at the old logo, the more outdated it looks.


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[TY24]

The logo itself is fine, but I dislike the typeface and the fact that it just says Sydney

 

[Heardy_101]

How the f*** does it take two years to design that.

Also funny how they called the Opera House sails on their old logo "feathers"

 

[FreoRicci]

looks like a good run out or training kit imo. From the article nothing will change on the kit .

Take out the swan, and it’s still good too. Still think they should just do the Red V with white background ala South Melbourne.

 

[cannavo]

No change to the jumper, with specific reference to the Opera House

2:15 "Importantly, our jumper is not changing"
Have they sorted the whole Opera house logo $50k a year thingy?

 

[Andonis1997]

Same reason why Melbourne changed their logo to say MELBOURNE

As opposed to...?

 

[The Victorian]

As opposed to...?

must be thinking of North Melbourne then!

 

[Nickimus Rex]

All but confirmed in a members email,
featuring this clip

A new chapter

We're launching a new logo as we embark on the next exciting chapter in our club's history.

www.sydneyswans.com.au

Some cool designs in the clip

 

[FreoRicci]

2:15 "Importantly, our jumper is not changing"
Have they sorted the whole Opera house logo $50k a year thingy?

Don’t get it. Now would be a great time to change it.

 

[El_Scorcho]

I don't think it's too bad, but the overall aesthetic of the logo has gone from classy and timeless to bush league, IMO.

I'd have gone for a much more abstract, stylised swan including the neck, and a classier(for lack of a better word) font.

I don't think a Swan is an animal that is overly recognisable based on it's head only and the need to add the pronounced ballsack on the nose to get it to read properly makes that even worse. Just zoom out a bit and add the neck and that immediately reads as a swan.

 

[Boyohboywowwee]

I really like the logo. As said in a previous post. The old one is great but the new one is wearing off, well done swans. They are a successful club, with a new logo and are about to start a new era with a lot of young talent which could possibly take them to their next premiership

 

[Xanthippus]

the logo is great imo.

 

[magpienato]

Some concepts. That one with the Opera house on top is elite but couldn't be used for reasons we now know.

 

[Zoops]

I didn't hate the old one, I doubt anyone did. Although, I did think and update could work. What they've gone with is pretty neat. If they could've had the Opera House above the 'SYDNEY' wordmark, it would've been elite.

 

[Nedland]

I always hoped they'd create a logo that turned the swan into a more stylised S. Would've been a nice touch up on a classic logo.

 

[Rickee]

Not really sold on Sydneys new logo, it wasn't really a change anyone asked for, and it's not that much different to the old one.

I don't see why a logo absolutely HAS to have minor changes made to it just because it's been around for a while. Either leave it alone and build a brand or burn it to the ground and start properly fresh.

 

[Mero]

Jumpers staying the same as is

 

[Rubber Arm]

Jumpers staying the same as is

Really thought a white Guernsey with a curved Vee would be beautiful. Would have also possibly made Geelong wear their beautiful clash Guernsey when they went up against them.

 

[fegz222]

Not really sold on Sydneys new logo, it wasn't really a change anyone asked for, and it's not that much different to the old one.

I don't see why a logo absolutely HAS to have minor changes made to it just because it's been around for a while. Either leave it alone and build a brand or burn it to the ground and start properly fresh.

I think the change is a little more than minor imo - the swan has moved, been enlarged, and redesigned, no opera house silhouette, the establishment year has been added, the font has changed and the word 'swans' has been removed.

 

[Apple iCup]

Some cool designs in the clip

I thought this one looked incredible;

 

[Rickee]

I think the change is a little more than minor imo - the swan has moved, been enlarged, and redesigned, no opera house silhouette, the establishment year has been added, the font has changed and the word 'swans' has been removed.

The design elements are identical - a stylistic swans head inside a vee. Nobody was calling for the old logo to be changed, and it didn't look dated or tired, either.

I stand by my point that change for the sake of it is pointless unless it's a complete overhaul (Port Adelaide or Fremantle, for example)

 

[Freshwater]

I don’t mind the new logo. Does anyone else see the heart in the middle?
I also love the slightly smaller, wider, curved V on their traditional woollen jumpers. Also the off white/cream colour of white wool is much better than the stark white of modern jumpers, especially a recent apparel sponsor of the Swans whose jumpers were so thin, that when they got wet they become slightly transparent and looked so cheap and crap.

 

[dylben01]

I thought this one looked incredible;

View attachment 1005846

I agree mate, I personally like the new logo, but seeing some of the other options they passed up (such as this one) feels like a real missed opportunity


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[The Victorian]

Interesting though it still isn’t on the swans website other than the article, AFL website, the socials profile pic, not even on IP Aus