Analysis Stadium deals - what, how, when - why we need a new one and the SA footy paradigm shift happening

[Steve Dore]

Back to 100% from May 8.

Nine new coronavirus cases in SA, as Adelaide Oval set to go to full capacity

South Australia records nine new COVID-19 cases, all of whom are returned travellers quarantining in medi-hotels, while Adelaide Oval will return to full capacity from May 8.

www.abc.net.au

 

[OneGreatClub]

Back to 100% from May 8.

Now all we need are the PB’s

 

[Ford Fairlane]

That's what I want to hear

THE Port Adelaide Football Club has welcomed a decision to allow Adelaide Oval to return to full capacity.

SA Health has approved the Oval returning to its full capacity in time for the Round 8 Showdown between Port Adelaide and the Crows on Saturday 8 May.

It means members who have been shifted to alternative seats as part of the previous cap on attendances will be able to return to their original seats.

Matt Richardson said “Importantly, our members don’t need to do anything. Our membership team will get to work straight after Sunday night’s ANZAC round game against St Kilda to return members to their original seats and have everything in place in time for the Showdown.

“We cannot thank our people enough for their patience and understanding.”

https://www.portadelaidefc.com.au/news/917566/adelaide-oval-returns-to-full-capacity

 

[Nelso]

What a farce you still have to wear masks

Walked around the G last Saturday night with no requirement to wear masks and Melbourne went through a lot worse with COVID than we ever did.

 

[FrankDrebin]

What a farce you still have to wear masks

Walked around the G last Saturday night with no requirement to wear masks and Melbourne went through a lot worse with COVID than we ever did.

Not to mention no mask on the bridge or on public transport where there is no QR Code and you are packed in like sardines and breathing all over each other.

 

[Ford Fairlane]

*For those who were relocated for the 75% capacity arrangements - All existing tickets will be cancelled.

Members will receive an eMembership card via email or can download a mobile ticket for each game.

 

[wannabejack]

All existing tickets will be cancelled.

Members will receive an eMembership card via email or can download a mobile ticket for each game.

That's only for those whose seats were changed?

 

[Ford Fairlane]

That's only for those whose seats were changed?

That's right, if you were not affected by the pod arrangement, your ticket is still valid.

I will highlight that, thanks.

 

[Grave Danger]

I see the Vics are moving to 85% capacity for the MCG from this weekend, but still only 75% at Marvel, GMHBA and Mars.

 

[DSL64]

*For those who were relocated for the 75% capacity arrangements - All existing tickets will be cancelled.

Members will receive an eMembership card via email or can download a mobile ticket for each game.

Bugger. I kept my daughters original ticket hoping to be able to use it when we went back to 100% capacity...

 

[Duckimus Prime]

That's what I want to hear

https://www.portadelaidefc.com.au/news/917566/adelaide-oval-returns-to-full-capacity

I'm in two minds, old seat was better, but I like the people around me in the new seat more...

 

[Portology]

Some interesting numbers summarised here...bring on the board's forensic accountants and rip 'em apart, please

Where is your club on the AFL's financial ladder after COVID-19?

The AFL survived what coronavirus threw at it, and these are the ins and outs of how they did it. Cody Atkinson and Sean Lawson examine how the 18 clubs have fared financially, and point to another challenge looming for the league.

www.abc.net.au

 

[Papa G]

Some interesting numbers summarised here...bring on the board's forensic accountants and rip 'em apart, please

Where is your club on the AFL's financial ladder after COVID-19?

The AFL survived what coronavirus threw at it, and these are the ins and outs of how they did it. Cody Atkinson and Sean Lawson examine how the 18 clubs have fared financially, and point to another challenge looming for the league.

www.abc.net.au

Been saying it for years, but there is definitive proof that West Coast are the biggest club in the league.

Going on 2019, the last "normal" year we had, their membership revenue was $35.9 million and their sponsorship revenue was $27.2. Collingwood's was $31 mullion and $20.2 mullion. Even with all the AFL endorsed leg ups Collingwood get, they are still significantly behind West Coast.

In fact, given both metrics Richmond are sitting in third position and surprisingly Fremantle in 4th.

Carlton and Essendon miles off given their fabled "Big 4" status. Sydney and Geelong very good numbers. Melbourne surprising (but I guess the MCC part helps). Adelaide and Hawthorn could possibly be in contention but aren't listed. Neither are we.

 

[The_Wookie]

Been saying it for years, but there is definitive proof that West Coast are the biggest club in the league.

Going on 2019, the last "normal" year we had, their membership revenue was $35.9 million and their sponsorship revenue was $27.2. Collingwood's was $31 mullion and $20.2 mullion. Even with all the AFL endorsed leg ups Collingwood get, they are still significantly behind West Coast.

That West Coast are big there is no denying.

West Coast taking an inordinate amount of revenue in corporate hospitality and functions, due to an unmatched stadium deal that allows them to collect almost the entirety of their revenue from their corporates. No clubs outside WA, except Geelong and Gold Coast, have that capability - revenue shared with the stadium owners/management.

Club	2019 Sponsor
Collingwood	$20.23​
Adelaide	$19.99​
Sydney	$19.23​
G.Western Sydney	$17.45​
Hawthorn	$16.62​
Richmond	$16.38​
Essendon	$13.79​
Carlton	$12.98​
Geelong	$12.77​
Western Bulldogs	$12.64​
North Melbourne	$11.52​
Melbourne	$10.20​
Brisbane	$8.86​
West Coast	$8.17​
Gold Coast	$7.73​
St Kilda	$7.69​
Fremantle	$5.70​

West Coasts Business income for 2019 included

• Sponsorship revenue $8,172,575
• Corporate hospitality revenue $14,276,133
• Signage and advertising revenue $4,708,978

Collingwood

• Commercial activities 20,233,386
• Its corporate hospitality revenue will almost certainly come under its match returns.
• Its signage and pourage distributions come centrally from the AFL in its distributions.

 

[Kwality]

That West Coast are big there is no denying.

West Coast taking an inordinate amount of revenue in corporate hospitality and functions, due to an unmatched stadium deal that allows them to collect almost the entirety of their revenue from their corporates. No clubs outside WA, except Geelong and Gold Coast, have that capability - revenue shared with the stadium owners/management.

Club	2019 Sponsor
Collingwood	$20.23​
Adelaide	$19.99​
Sydney	$19.23​
G.Western Sydney	$17.45​
Hawthorn	$16.62​
Richmond	$16.38​
Essendon	$13.79​
Carlton	$12.98​
Geelong	$12.77​
Western Bulldogs	$12.64​
North Melbourne	$11.52​
Melbourne	$10.20​
Brisbane	$8.86​
West Coast	$8.17​
Gold Coast	$7.73​
St Kilda	$7.69​
Fremantle	$5.70​

West Coasts Business income for 2019 included

• Sponsorship revenue $8,172,575
• Corporate hospitality revenue $14,276,133
• Signage and advertising revenue $4,708,978

Collingwood

• Commercial activities 20,233,386
• Its corporate hospitality revenue will almost certainly come under its match returns.
• Its signage and pourage distributions come centrally from the AFL in its distributions.

Do you have access to money creamed off by the stadiums?

 

[Kwality]

I know you pull your little pud over this stuff 2 Stars, but if you seriously believe West Coast only bring in $8 million in sponsorship, I've got some beans to sell you.

The Eagles report as a limited company must & the membership may not include seating. I remember there was an expense item relating to membership the last time I looked in any detail.

 

[PowerBaz]

What a farce you still have to wear masks

Walked around the G last Saturday night with no requirement to wear masks and Melbourne went through a lot worse with COVID than we ever did.

I wear one at AO - plenty who don't give a $hit. If a rules in place, all in or stay home.

 

[The_Wookie]

I know you pull your little pud over this stuff 2 Stars, but if you seriously believe West Coast only bring in $8 million in sponsorship, I've got some beans to sell you.

Its in black and white in the annual report. Take it up with IPL.

 

[The_Wookie]

Do you have access to money creamed off by the stadiums?

All we know about the MCG deal is that the AFL and clubs receive less than 70% of revenue derived from AFL matches. Only the terms of the original Docklands deal. RussellEbertHandball will probably have the deets for Adelaide Oval.

 

[RussellEbertHandball]

All we know about the MCG deal is that the AFL and clubs receive less than 70% of revenue derived from AFL matches. Only the terms of the original Docklands deal. RussellEbertHandball will probably have the deets for Adelaide Oval.

The talk has been since the end of first season that the stadium deal has been reviewed , 70% is aim of what the clubs get and 30% the SANFL. The SMA is basically set up to make a cash profit of $200k.

But it has never been confirmed is a gross or a net figure and they have never published definative info of what percentage has been achieved.

 

[Kwality]

All we know about the MCG deal is that the AFL and clubs receive less than 70% of revenue derived from AFL matches. Only the terms of the original Docklands deal. RussellEbertHandball will probably have the deets for Adelaide Oval.

.. that begs the question of what is the revenue (30% of), & is there a separate rental figure for use of the ground (given the Cricket Club pay rent to the Trust).

 

[Papa G]

.. that begs the question of what is the revenue (30% of), & is there a separate rental figure for use of the ground (given the Cricket Club pay rent to the Trust).

Pre covid the SANFL's revenue was $35 and $33 million for the 2 prior years. When Covid hit, the then SANFL CEO Jake Parkinson went on record and stated that over 2 thirds of the SANFL's total revenue was derived from Adelaide Oval. You do the maths.

 

[RussellEbertHandball]

.. that begs the question of what is the revenue (30% of), & is there a separate rental figure for use of the ground (given the Cricket Club pay rent to the Trust).

There is no rental figure - Subiaco and now Perth Stadium and Gabba are the only setups where a rent is paid.

The rest is a trade off between sharing different revenue streams and cost recoveries so an effective rent.

The 70% figure is a bit of a Mickey Mouse headline figure, guesstimated by the AFL and tenant clubs of the ground, and other grounds around Oz, when AFL has tried to do comparisons because of the different models.

There are 2 x 12 month venue memberships that the SMA collects the fees on trust for the the SANFL and SACA, they get 100% of these 2 fees, so you don't see those figures in the SMA's annual accounts. The SANFL gets 75% of one lot of fees and 70% of the other and SACA gets the balance.

1. The 32 x 18 people superboxes that cost over $130k per annum and
2. The 1,455 Stadium Club members who pay about $4.5k per annum

SANFL gets 100% of 8,000 AOSMA Football Members, adult membership is about $650 for access to all 22 AFL games (+ SANFL games), collected on trust for the SANFL by SMA so you don't see these figures in the SMA's financials.

The SACA sells their memberships directly to its members so this also doesn't go thru the SMA book's

The SANFL's share of these 3 revenue streams net of GST is around $10mil - $11mil, ie an effective rent.

The SMA pay both SANFL and SACA a commission on all food and beverage sales during football and cricket events. It's between 20% and 25%. During non football or cricket events SMA doesn't pay that commission, eg concerts.

So given the clubs keep 100% of memberships sold and corporate box fees sold (not the catering costs) only the clubs and SMA really know what the true share of all revenue streams from AFL football the clubs get between mid march to early October from Adelaide Oval.

This note is from AOSMA Pty Ltd's 2020 financials and has been the same for all previous years.

n. Funds held on be half of related parties
AOSMA holds, but does not control, memberships and supply rights on behalf of SACA and SANFL. In
doing so, it has the responsibility and is accountable for administering related transactions and items,
which are subject to the normal internal controls. The receipts and payments relating to these items are
not reflected in the Statement of Comprehensive Income of AOSMA, but are disclosed in note 17 related party transactions.

The note 17 figures are combined figures to the SANFL and SACA and not broken down to each organisation.

The notes to note 17 - COT = the roof climb entity.

1. AOSMA recovers from SACA and SANFL various expenses and match day costs for cricket games and
football games. SANFL and SACA contribute financial support to AOSMA to ensure it has sufficient working
capital to pay its debts as and when they fell due.

2. AOSMA incurs for or on behalf of SACA and SANFL various expenses and match day costs for domestic
cricket games and SANFL football games. Pursuant to the Promoter's Agreement between AOSMA, SACA
and SANFL, AOSMA pays a percentage of food and beverage sales revenue to SANFL and SACA.

3. AOSMA has sub licenced the roof climb activities to the Commercial Operations Trust (COT) as at the 1s1 July
2016. COT has contracted AOSMA to provide management and staffing services to operate the Roof Climb
and other offsite food and beverage operations.

4. AOSMA receives and distributes ticketing and other funds as agent of SACA and SANFL, which are not
included within the Statement of Comprehensive Income. These distributions are net of servicing fees and
replace the funds formerly generated directly by SACA when it held the lease over Adelaide Oval, and for
SANFL when AFL football was played at AAMI Stadium.

AOSMA receives and distributes ticket funds as agent on behalf of other venue hirers. These amounts are not
included within these statements or within this note.

Significant additional revenue is generated by the Adelaide Football Club, Port Adelaide Football Club and other venue hirers at the oval, from sales of corporate hospitality, memberships, sponsorships, merchandising, electronic ribbon board advertising, video replay screen advertising and other revenues. These funds are not collected by AOSMA, and these amounts are not included within these statements or within this note.

This last bold bit is important to understand and get access to if you want to make calculations to see if the 2 AFL clubs are getting 70% of the revenue generated from the stadium. It's a complex set up.

 

[raptalia]

Freo CEO Simon Garlick

Simon Garlick

Age

49

Ht

177cm

Wt

79kg

Pos.

Mid

Career

Season

Last 5

D

13.6

3star

K

9.4

4star

HB

4.2

3star

M

3.4

3star

T

1.7

4star

No current season stats available

D

9.6

3star

K

5.2

2star

HB

4.4

4star

M

2.4

3star

T

1.0

3star

reckons they Freo to loose at least $1,000,000 by not having a crowd at the Freo v North game this weekend.

 

[The_Wookie]

.. that begs the question of what is the revenue (30% of), & is there a separate rental figure for use of the ground (given the Cricket Club pay rent to the Trust).

The league pays several million a year as contribution towards the Northern Stand (the Southern stand already paid off), but my understanding is that this doesnt include match costs which are paid by the host club. Last year the MCC reports AFL revenue was 7.4m - and they barely played a game. The year before that AFL revenue was 9.5m and they played a whole season, finals and the grand final.