2021 AFL Membership Tracker / Figures

[the big lebowski]

40k members for North.

Not bad after a second last finish the year before, lost coach, 0-6 start to season.

 

[Raz Man]

40k members for North.

Not bad after a second last finish the year before, lost coach, 0-6 start to season.

I’m genuinely impressed with them! Imagine if they have those ‘1990s Friday Night Lights’ stage again. They’d have over 55,000 members I reckon..


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[dave10]

I’m genuinely impressed with them! Imagine if they have those ‘1990s Friday Night Lights’ stage again. They’d have over 55,000 members I reckon..


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It’s like any club that’s basically been hopeless on field for years, their memberships would all surge. Just likeRichmond went from 70,000 to 100,000 after winning a premiership. Hawthorn went over 80,000 after its success. A club like St Kilda would go to wards 70,000. A club like Essendon would go well beyond 100,000. Ditto Carlton and Collingwood.

 

[the big lebowski]

I’m genuinely impressed with them! Imagine if they have those ‘1990s Friday Night Lights’ stage again. They’d have over 55,000 members I reckon..


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It’s actually the second highest it’s ever been to this point of the year. Second to 2016 when we were 6-0 and ended up on 45k.

 

[What else we can do]

30 percent of our members are outside of Victoria

 

[rado]

Victorian club membership figures always seem dodgy as fu**. Very little correlation to crowd numbers.

Unfortunately, the two venues available to Melbourne based clubs limit game day access numbers for club members, including MCC, AFL, Medallion Club etc.

At the MCG for example, approximately 50% of capacity, is unavailable to the majority of club members on game day.

 

[The Devils Advocate]

Tasmania has 90k AFL members that would rarely, if ever attend games. Most of these people support Victorian clubs.

1/5 of the population are members, but no AFL team lel.

 

[PonsfordMagpie]

 

[Raz Man]

Wow! Brilliant from the Eagles.


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[garlic munchers]

Wow! Brilliant from the Eagles.


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58000 @ the MCG b/n contenders (one claiming to be the biggest club) suggests Eagles are the clear No.1.

Pretty good for a franchise club

 

[Richo83]

Most of these are irrelevant numbers anyway, without a proper breakdown of 3 game, Home, and Home and Away membership it doesn’t really mean much.

Disagree. Yes, it's important to look at things like total membership revenue and average spend of a member, but membership is monetary engagement. Much like website traffic, every piece of engagement, however it happens, for how long it happens helps. To have 40 thousand people willing to engage with their cash is better than having 30 thousand as you have a bigger pool to switch to more expensive products, and a more engaged fanbase. It's not the only measure but I doubt any company would ignore the total amount of people buying a key product like a membership.

Also, much of how much a club earns from membership sales and what kinds of memberships they sell is dependent on the nature of the stadiums they use. A lot of MCG tenants play matches where you can buy tickets on the day, which depresses membership sales and the cost of membership sales. Supply and demand.

 

[Billy ray]

Do they count two memberships for someone who buys a 3 gamer and then later in season another 3 gamer?

 

[dave10]

Do they count two memberships for someone who buys a 3 gamer and then later in season another 3 gamer?

I’d say so..

 

[PonsfordMagpie]

Brisbane announced they had reached 35,000 members last Wednesday.

 

[no1saint66]

Saints just ticked over 55,000 recently.

 

[dave10]

Saints just ticked over 55,000 recently. View attachment 1131075

Collingwood ~74,500
Essendon 73,666

 

[Raz Man]

Saints just ticked over 55,000 recently. View attachment 1131075

Wowee! Saints are soaring in 2021 (off the field)


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[PonsfordMagpie]

Impressive numbers by the Saints.

Collingwood ~74,500
Essendon 73,666

Imagine how big the numbers could be if both clubs got their acts together on the field. Would be akin to what we're seeing with Richmond at the moment.

 

[Raz Man]

Impressive numbers by the Saints.


Imagine how big the numbers could be if both clubs got their acts together on the field. Would be akin to what we're seeing with Richmond at the moment.

Probably even more than Richmond. Add the Blue Baggers in the conversation too. The big 3 could be anything!


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[dave10]

Impressive numbers by the Saints.


Imagine how big the numbers could be if both clubs got their acts together on the field. Would be akin to what we're seeing with Richmond at the moment.

They’d both be well past 100,000..

 

[catstorm]

May as well chuck up what Geelong has at the moment

 

[Bulldog Brent]

Bulldogs had 44,800 a fortnight ago.

 

[CarnTheScray]

Bulldogs had 44,800 a fortnight ago.

Probably waiting for us to break our 47K record before announcing anything.

 

[The Goon]

Probably even more than Richmond. Add the Blue Baggers in the conversation too. The big 3 could be anything!


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I do wonder if being based at Marvel depresses both of your membership ceilings though.

 

[dave10]

I do wonder if being based at Marvel depresses both of your membership ceilings though.

I think it does to some extent. I’ve been quite surprised that Essendon is alongside Collingwood given the offseason the Bombers had. Essendon’s figure is actually currently +10% Vs LY and given their very lowly expectations and summer of discontent would be reasonably satisfied they’ve maintained a very solid foundation to build from with any material success.

Carlton as well. However they’re reporting 81,000, but who knows what their Audited figure truly is. We won’t likely know until August.