2021 AFL Membership Tracker / Figures

[Jen2310]

 

[Hawkk]

I actually think with the way the club is at the moment 80,000 it terrific and shows the loyalty of the Magpie Army. It will be very interesting to see what a premiership does to its memberships numbers. You would think 100,000 is the minimum but could easily push upto 120,000 with Collingwood’s massive fan base Australia wide. Be similar to Essendon who are around 80,000 and Carlton who are on 81,000 members

Not saying you wouldn’t but you didn’t get a sizeable jump after being one kick from a premiership in 2018?

Regardless it’s clear that membership today isn’t what it once was (and that goes for every club).

Collingwood had 57,408 members in 2010 but drew 59,438 to home and away games. I can’t see any Victorian club drawing that level of engagement for a very long time and yet the average Victorian club has what 55,000 members today?

 

[Raz Man]

This is why the Kangaroos broke their membership record! Brilliant win at Optus. I think they will enjoy their membership tally going up towards 50,000 in the coming weeks


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[gopies1981]

Not saying you wouldn’t but you didn’t get a sizeable jump after being one kick from a premiership in 2018?

Regardless it’s clear that membership today isn’t what it once was (and that goes for every club).

Collingwood had 57,408 members in 2010 but drew 59,438 to home and away games. I can’t see any Victorian club drawing that level of engagement for a very long time and yet the average Victorian club has what 55,000 members today?

if Collingwood had was a premiership in 2018 Collingwood would of broken 100,000 members in 2019 it is quite simple. Losing a grand final increased our membership to 85,000 members but a premiership would easily break the 100,000 member mark. Collingwood have huge potential to be the biggest club in terms of membership. Collingwood is the biggest club on social media have on Facebook for example 350,000 followers and according to the Roy Morgan survey have 726,000 supporters around Australia which is the most of any Victorian club (2nd is Essendon with 573,000)

 

[dave10]

if Collingwood had was a premiership in 2018 Collingwood would of broken 100,000 members in 2019 it is quite simple. Losing a grand final increased our membership to 85,000 members but a premiership would easily break the 100,000 member mark. Collingwood have huge potential to be the biggest club in terms of membership. Collingwood is the biggest club on social media have on Facebook for example 350,000 followers and according to the Roy Morgan survey have 726,000 supporters around Australia which is the most of any Victorian club (2nd is Essendon with 573,000)

Although I wouldn’t read too much into morgan results. They swing around from year to year based on on-field firtunes.

 

[What else we can do]

Although I wouldn’t read too much into morgan results. They swing around from year to year based on on-field firtunes.

True in 1996 after the Blues one the premiership they had Carlton at 1 million supporters.

 

[Chief]

True in 1996 after the Blues one the premiership they had Carlton at 1 million supporters.

You'd have to call that a conservative estimate.

 

[Blahu]

I think we should have a membership tracker , similar to the one League-Unlimited has for its NRL clubs .

Will give people an idea of how excited a fan base is , and it is generally interesting to keep track of the figures.

Latest

Richmond = 103,450
West Coast = 100,000 (announced on May 7)
Carlton = 81,102
Collingwood = 80,000
Essendon = 79,663
Hawthorn = 73,516
Geelong = 67,556
Port Adelaide = 59,367
St Kilda = 55,012
Melbourne = 51,924
Sydney = 48,782
Western Bulldogs = 45,954
North Melbourne = 45,213
Brisbane = 40,000 (announced on June 23)
GWS = "around" 25,000 (as of March 25)
Gold Coast = 18,823

Happy to update if there's any incorrect numbers.

 

[PonsfordMagpie]

Latest

Richmond = 103,450
West Coast = 100,000 (announced on May 7)
Carlton = 81,012
Collingwood = 80,000 (announced on July 12)
Essendon = 79,000
Hawthorn = 70,000 (announced on April 20)
Geelong = 67,556
Port Adelaide = 59,861
St Kilda = 55,012
Melbourne = 52,251
Sydney = 48,782
Western Bulldogs = 46,191
North Melbourne = 45,213
Brisbane = 40,000 (announced on June 23)
GWS = "around" 25,000 (as of March 25)
Gold Coast = 18,823

Updated Collingwood, Port Adelaide, Melbourne and Western Bulldogs numbers.

OP is also updated.

 

[Raz Man]

Latest

Richmond = 103,450
West Coast = 100,000 (announced on May 7)
Carlton = 81,012
Collingwood = 80,000 (announced on July 12)
Essendon = 79,000
Hawthorn = 70,000 (announced on April 20)
Geelong = 67,556
Port Adelaide = 59,861
St Kilda = 55,012
Melbourne = 52,251
Sydney = 48,782
Western Bulldogs = 46,191
North Melbourne = 45,213
Brisbane = 40,000 (announced on June 23)
GWS = "around" 25,000 (as of March 25)
Gold Coast = 18,823

Updated Collingwood, Port Adelaide, Melbourne and Western Bulldogs numbers.

OP is also updated.

Bulldogs V Kangaroos is the most intriguing battle for me here..


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[dave10]

Latest

Richmond = 103,450
West Coast = 100,000 (announced on May 7)
Carlton = 81,012
Collingwood = 80,000 (announced on July 12)
Essendon = 79,000
Hawthorn = 70,000 (announced on April 20)
Geelong = 67,556
Port Adelaide = 59,861
St Kilda = 55,012
Melbourne = 52,251
Sydney = 48,782
Western Bulldogs = 46,191
North Melbourne = 45,213
Brisbane = 40,000 (announced on June 23)
GWS = "around" 25,000 (as of March 25)
Gold Coast = 18,823

Updated Collingwood, Port Adelaide, Melbourne and Western Bulldogs numbers.

OP is also updated.

I was informed on Wednesday that Essendon would announce 80,000 members today. However with covid taking a front seat again they may hold off announcing the milestone for the time being.

 

[Great8]

I was informed on Wednesday that Essendon would announce 80,000 members today. However with covid taking a front seat again they may hold off announcing the milestone for the time being.

Fair effort considering we will get bugger all games in Melbourne this year

 

[The_Wookie]

 

[PonsfordMagpie]

Cochrane says Gold Coast is "on the verge" of 20,000 members on Friday.

Tony Cochrane's message to members

SUNS Chairman Tony Cochrane thanks members for their ongoing support in 2021.

www.goldcoastfc.com.au

 

[dave10]

Essendon - 80,629.

 

[calrton4ever]

I don't think Carlton will have more then 70,000 next year

 

[calrton4ever]

Essendon will have high Numbers, Eagles will fall Richmond might

 

[Engimal v3]

Essendon - 80,629.

That is pretty close to pre-flag Tigers isn't it?

 

[PonsfordMagpie]

That is pretty close to pre-flag Tigers isn't it?

Richmond

• 2017 = 72,669
• 2016 = 72,278
• 2015 = 70,809
• 2014 = 66,122
• 2013 = 60,321

Richmond then jumped to 100K in 2018 and have maintained it since then.

 

[Raz Man]

Essendon - 80,629.

Yaassss!!


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[dave10]

That is pretty close to pre-flag Tigers isn't it?

Pre flag, Richmond were ~72,000.

 

[Engimal v3]

Richmond

• 2017 = 72,669
• 2016 = 72,278
• 2015 = 70,809
• 2014 = 66,122
• 2013 = 60,321

Richmond then jumped to 100K in 2018 and have maintained it since then.

Pre flag, Richmond were ~72,000.

I had it in my mind that they'd passed 80k in 2017 for some reason. Cheers.

Very impressive from the Bombers then.

 

[GhostofJimJess]

Richmond

• 2017 = 72,669
• 2016 = 72,278
• 2015 = 70,809

Richmond then jumped to 100K in 2018 and have maintained it since then.

To be fair, total AFL club memberships have climbed significantly across the board in the last 6 years. It'll be about 200,000 higher than 2015, of which Richmond comprise about 30,000.

• 2021 = 1,000,000+
• 2017 = 907,561
• 2016 = 875, 197
• 2015 = 836,136

 

[dave10]

To be fair, total AFL club memberships have climbed significantly across the board in the last 6 years. It'll be about 200,000 higher than 2015, of which Richmond comprise about 30,000.

• 2021 = 1,000,000+
• 2017 = 907,561
• 2016 = 875, 197
• 2015 = 836,136

On the flip side, the Tigers haven’t really grown their membership the last 3 years. Point being, we can certainly expect Essendon (and Collingwood) to go past 100,000 with premiership success in the near term.

 

[AstuteTiger]

On the flip side, the Tigers haven’t really grown their membership the last 3 years. Point being, we can certainly expect Essendon (and Collingwood) to go past 100,000 with premiership success in the near term.

If it wasn't for covid last year we probably would've hit 110K+. as that was our target after hitting 103K in 2019. Covid has hit most clubs in one way or another.
Collingwood has played in 4 grand finals in the last decade and won a flag, and still couldn't hit 100K. Whether they can or not remains to be seen.