I didn't think the film was hard to understand but if people want apply it to the AFL, they aren't really considering the unequal nature of MLB as compared to the AFL.
the film is an abridged version of the book
the book is an abridged version of the work of pioneering behavioural psychologists Amos Tversky and Daniel Kahnemann. Incidentally the only psychologists ever to win the Nobel prize for economics.
and it has * all to do with stats