News New Jumpers for 2026

[pattymalone00]

Geelong switching apparel sponsors?

What happens with all of there cotton on side contracts if they get rid of them

 

[Feraligatr]

To the Eagles Supporters, does this video resonate with you?

As a Wolves fan, I absolute hate Castore

 

[Heardy_101]

Brisbane to keep the Gold logo next season?

 

[Matele]

Brisbane to keep the Gold logo next season?

Yep, it’ll be interesting what the byline underneath says. Anyone recall what Hawthorn ran with in 2015?

 

[The Victorian]

Yep, it’ll be interesting what the byline underneath says. Anyone recall what Hawthorn ran with in 2015?

Back to Back premiers

 

[Downtown06]

Yep, it’ll be interesting what the byline underneath says. Anyone recall what Hawthorn ran with in 2015?

Or what Richmond had in 19-20 as well??

 

[Matele]

Or what Richmond had in 19-20 as well??

True

 

[Nickimus Rex]

I've done a mockup of the Lions 2026 kits, thoughts?

 

[RedmanWasHere]

 

[Supercheapgiants]

View attachment 2442259

The white box looks really yuck

 

[Mr Eagle]

The white box looks really yuck

Better neutral white than introducing another colour.

 

[Heardy_101]

I wonder what Gold Coast have planned to further mess with this board. Fully expecting the Pink to be their new full-time away jumper with the yellow relegated to clash status.

 

[Cody_]

View attachment 2442259

White box

 

[Freo16]

White box
View attachment 2442312View attachment 2442313

Common sense and AFL teams don’t seem to go too well together

 

[Mozzie_Squad]

Saints entering into agreement with Fiji - mainly around tourism promotion and community development (amongst other things) - won’t feature on jumpers or merch but I hear there will be a special one-off Bula/Pasifika style guernsey to commemorate the partnership.

Bula! Saints strike historic partnership with Fiji

The Saints announce a landmark partnership with the idyllic island nation of Fiji.

www.saints.com.au

 

[Supreme_Chancellor]

Probably shouldn't expect to hear anything more about North and Kookaburra until the end of October.

 

[Supercheapgiants]

I wonder what Gold Coast have planned to further mess with this board. Fully expecting the Pink to be their new full-time away jumper with the yellow relegated to clash status.

Just for GWS games, lucky me!

 

[THE A5]

Probably shouldn't expect to hear anything more about North and Kookaburra until the end of October.

I just a had a quick google and burley/seekem are part of Kookaburra. In that case I suspect North will have similar stuff to freo but with Kookaburra’s branding then

 

[TY24]

Common sense and AFL teams don’t seem to go too well together

It's not common sense- the sponsor pays top dollar for that guernsey space and they want their logo to both stand out and reflect their brand guidelines.

They don't care about blending in with the guernsey aesthetics. They want their logo to be seen clearly and be instantly identifiable in a fast paced sport.

 

[Freo16]

It's not common sense- the sponsor pays top dollar for that guernsey space and they want their logo to both stand out and reflect their brand guidelines.

They don't care about blending in with the guernsey aesthetics. They want their logo to be seen clearly and be instantly identifiable in a fast paced sport.

I actually think the white box makes the entire back of the jumper look messy which in turn makes the sponsor text less readable than it would be if it were white on black.

 

[Freight Train]

It's not common sense- the sponsor pays top dollar for that guernsey space and they want their logo to both stand out and reflect their brand guidelines.

They don't care about blending in with the guernsey aesthetics. They want their logo to be seen clearly and be instantly identifiable in a fast paced sport.

Bingo.

Sponsor spends the money, and has the final say. Even with the best intentions from a club or manufacturer level, there’s so many stakeholders with sponsors that they want to maximise their QI value as much as possible.

White box doesn’t necessarily guarantee more QI value, but equally they don’t want their logo to be lost which could minimise it.

 

[Supercheapgiants]

Bingo.

Sponsor spends the money, and has the final say. Even with the best intentions from a club or manufacturer level, there’s so many stakeholders with sponsors that they want to maximise their QI value as much as possible.

White box doesn’t necessarily guarantee more QI value, but equally they don’t want their logo to be lost which could minimise it.

And I always think the funniest, not at all the case thing is when they decide to use the "Not designer liked" version of a logo, everyone starts talking about the business more and more and more.

 

[Freight Train]

And I always think the funniest, not at all the case thing is when they decide to use the "Not designer liked" version of a logo, everyone starts talking about the business more and more and more.

(not jumper related, but) see: Telstra whistle ad.

Jarring is going to get more attention than seamless, which then gets people noticing your brand. I’m very much on the seamless “design purist” train (and have been mostly successful at pushing that in this space) but on the other end of the spectrum is going to be sponsors wanting to maximise every last cent of their investment.

 

[Nickimus Rex]

(not jumper related, but) see: Telstra whistle ad.

Jarring is going to get more attention than seamless, which then gets people noticing your brand. I’m very much on the seamless “design purist” train (and have been mostly successful at pushing that in this space) but on the other end of the spectrum is going to be sponsors wanting to maximise every last cent of their investment.

Telstra has so many weird competing ad campaigns at the moment. The "wherever we go " Whistle ad, the Telstra Internet ad with Buscemi, I still see the "better on a Telstra network" mobile animals campaign.

I worked there for over 10 years, I never saw a more diluted series of campaigns, even if each ad is advertising slightly different offerings.

Bloody Telstra, ey

 

[RedmanWasHere]

Telstra has so many weird competing ad campaigns at the moment. The "wherever we go " Whistle ad, the Telstra Internet ad with Buscemi, I still see the "better on a Telstra network" mobile animals campaign.

I worked there for over 10 years, I never saw a more diluted series of campaigns, even if each ad is advertising slightly different offerings.

Bloody Telstra, ey

Were those who pitched them, campaigners?