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Many would believe that playing an AFLW game (post JLT) on a Mon., Tues., Wed. or Sunday early evening (ie c. 7pm) would attract MUCH greater TV ratings than 3pm/5pm Fri.; midday/ mid afternoon weekends. And, hence, more valuable TV rights. Far more people are watching generally, in "prime viewing times".
"many"? define "many" because historically mid week games havent been exactly popular. Especially on Foxtel.
AFLW crowds would be much better also. Many fans don't want to sit out in the hot sun for several hours (Many grounds have no/limited cover) -but a balmy summer evening is PERFECT for AFLW.
Sure, all the kids turning up are going to go out on a school night. And its the kids that are the prime target.
Carlton v. St Kilda AFL recent games on Mon.,7pm, regularly attracted crowds c.40,000 -with excellent ratings; some AFL Th. 7pm games recently have had huge crowds, 80,000+(I'm not suggesting AFLW would attract these crowds, simply there is a proven appetite for mid week games).
The last match drew 26,000. And the match was so popular it hasnt been played in 2 years.
Playing in winter would certainly decimate AFLW interest. AFLW needs clear media air, & games, ideally, should not be played concurrently with the AFL.
Do the men's A League in summer play many games starting between 3-5pm Fri;& starting between 10-3 pm on weekends?
More importantly, would the A League consider these times IDEAL, re the players'stamina, concentration, & skill levels? There have been many complaints by soccer supporters re the A League playing during the maximum heat of the day (The W League does -which is revealing re the FFA's priorities).
AF (with bumps & tackles, more running) is a far more physically demanding game (even with interchange) than soccer.
The AFLW players should not have to learn to deal with the heat & humidity -they want to be given the best opportunity to display their skills, & there are alternative times. The strident/biased/uninformed claims from many, that the "AFLW skills are crap, don't promote or broadcast it"etc, are likely to be ongoing -maybe for decades. The AFL needs to remove the severe hindrance that is unfairly imposed on the AFLW by not scheduling games (or minimising as much as possible) starting in summer between 10 -6pm.
AFLW players are faced with the same difficulties the men do during the day time, and the ratings alone dont justify them being played in place of the mens games.
Changes to match times are not going to happen any time soon. Its their best chance to aim for their prime market - which in this case is as much about attendance as it is about tv, and as much about kids and young women as it is about anything else.