Having a well run off field administration never guarantees you have a premiership winning team, however NOT having a well run off field administration guarantees you will never win a premiership.It makes no sense to be a football club and be s**t at the primary directive of being a successful Football club.
But instead…. be great commercially.
Everything we do should be with an intense focus on being the best football side in the country.
Even playing finals regularly would be fantastic for commercial purposes. Because without it, there is little commercial success.
The 2 decades (roughly) we achieved success of being a successful football side. We won a flag or went close in multiple grand finals.
Commercial success has yet to see us win a flag.