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Well considering that the two show piece games (Carlton vs Collingwood and Adelaide vs Brisbane) were terrible games, it's not a surprise. How else would the AFL promote it? The reigning premiers were completely scoreless in 3 quarters at home. Who has time for that?

Essendon were one of the first to publicly signal interest for a side last year. If I remember correctly, they were the first after Melbourne and Bulldogs. But for obvious off-field circumstances, they had other priorities to tend to. Hardly a jumping on the bandwagon situation.

Valid point from the OP. I don't have any interest in it unless Essendon has a team