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That originally was the plan, but it seems they've made a late change and they're now televising Coburg vs. Werribee instead (aka the rule trial game): https://tvtonight.com.au/2018/08/seven-melb-to-air-vfl-match.html Not sure whether this is specifically a 7 decision or the AFL has gotten...

Really think you're being fed a line here, either that or 7 is amenable to negotiating terms with clubs it just requires cash, what seems the most unlikely is an organisation like 7 that isn't short of funds to sue has an exclusive rights contract that they can't be bothered enforcing...

Please. Channel 7 don't own the rights to all VFL football, if they did the VFL wouldn't be able to offer live streaming - what 7 do own is their own footage and commentary - reproducing that would breach their contract, however it would seem few other things do (see the 4th star). *...