Official Club Stuff 2013 Club Reporting Season - ALL CLUBS NOW COMPLETE

[The_Wookie]

Financial year ends October 31 and we'll be starting to see all clubs posting results and annual reports soon enough. This OP will be used to update this accordingly.

2013 Club Annual Report Comparisons (as they become available)

Revenue

• Collingwood - 75.2 million (includes 11 million in dev. money)
• Hawthorn - $64 million, up from $57 million
• Essendon - $63 million, down from $65 million (5.3 million in grant money)
• Carlton - $57 million, up from $46 million
• Geelong - $56 million
• West Coast - $55.97 million
• Fremantle - 46.63 million (up from 42.77 million)
  
• Richmond - 44.8 million, up from 37.6 million
• Brisbane - $43.5 million, down from 43.8 million
• Sydney - $42.68 million, up from 39.97 million
  
• Port Adelaide - $41.6 million (up from 37.9 million)
  
• Melbourne - 39.43 million, down from 39.51 million
• Adelaide - 34.36 million, up from 34.14 million
  
• Western Bulldogs - $34 million, up from 32.7 million
• North Melbourne - $31.98 million, up from 31.02 million
• Greater Western Sydney - $31.95 million, up from 30.7 million
• Gold Coast - $31.92 million, up from 29.06 million
  
• St Kilda - 29.9 million, down from 30.6 million

Profit/Loss

• Collingwood: $16.37 million up from 7.8 million
• West Coast: $4.4 million
• Richmond: 3.3 million, up from 3 million
• North Melbourne: 1.3 million (up from 1.1 million)
• Geelong: $1.215 million (up from -$995,000)
• Fremantle: $657,177, down from $376,245
  
• Sydney: $646,745
• Carlton: $528,000, up from -$635,000
• Gold Coast: $62,533 up from -1.4 million
  
• Greater Western Sydney: $30,386, up from -176,647
  
• Western Bulldogs: - $143,000, down from -136,000
• Hawthorn: - $928,000 ($4 million impairment on consolidated revenue)
• Brisbane: - $1.5 million, up from -$2.5 million
• Port Adelaide: -1.69 million (up from -2.1 million)
• Adelaide: - 1.87 million (down from 122,000 profit)
  
• St Kilda: - 2.61 million, down from -$436,818
• Melbourne: -$3.1 million, down from 19,485 (includes 750,000 in AFL tanking investigation cost)
• Essendon: -$3.2 million, down from 2.1 million (includes ASADA/AFL costs)

Football Expenditure

• Collingwood - 22.4 million, up from 21..1 million
• Fremantle - 22.16 million, up from 20.89 million
• Sydney - 21.9 million, up from 20.3 million
  
• West Coast - 21.5 million
• Geelong - 21.4 million, up from 19.2 million
• Carlton - 21 million, up from 20.3 million
• Essendon - 20.8 million, up from 19.2 million
• Greater Western Sydney - $20.15 million, up from 19.38 million
  
• St Kilda - 19.45 million, up from 17.96 million
• Melbourne - 18.74 million, up from 17.98 million
• Brisbane - 17.3 million, up from 17.2 million
• Western Bulldogs - 16.9 million, up from 15.7 million
• North Melbourne - 16.9 million, up from 16.37 million
• Richmond - 4.2 million (listed as football support expense)
• Hawthorn - 2.2 million (listed as other football)
• Adelaide do some sort of weird individual listing. your guess is as good as mine
• Gold Coast - not listed

Membership Revenue

• West Coast - 17.7 million, up from 16.7 million
  
• Collingwood - 16.8 million, up from 16.22 million
• Fremantle - 12.7 million, up from 11.7 million
  
• Essendon - 10.3 million, up from 9.3 million
• Hawthorn - 9.9 million, up from 9.1 million
• Carlton - 9.4 million, up from 8.9 million
• Adelaide - 9.33 million, up from 8.6 million
  
• Richmond - 8.59 million (6.35 million net + 2.2 million expense)
• St Kilda - 6.91 million, down from 7.35 million
• North Melbourne - 5.32 million (up from 5.1 million)
• Melbourne - 5.1 million (down from 5.6 million)
• Western Bulldogs - 5.09 million, down from 5.13 million

* Sydney includes Membership and match reciepts - 13.78 million (up from 12.5 million)
* Geelong includes Membership and Gate reciepts - 12.1 million (up from 11.3 million)
* Gold Coast includes Membership and ticketing - 6.34 million, down from 6.36 million
* Brisbane includes membership and gate receipts - 5.83 million (down from 6.1 million)
* GWS includes merchandise with Membership - $1.47 million (down from 1.6 million)


Merchandise Revenue

• Hawthorn - 3.7 million, up from 3.1 million
• Essendon - 3.24 million, up from 3.22 million
• Fremantle - 2.9 million, up from 1.6 million
  
• West Coast - 2.3 million, down from 3.1 million
  
• Carlton - 1.8 million, down from 1.9 million
• Geelong - 1.8 million, down from 2.7 million
• Adelaide - 1.37 million,
  
• Brisbane - 1.24 million, up from 1.0 million
• St Kilda - 1.23 million, down from 1.46 million
• North Melbourne - 1.21 million, down from 1.39 million
• Sydney - 923,089
  
• Western Bulldogs - $884,000, down from 1.2 million
• Gold Coast - $743,309, up from 711,182
  
• Melbourne - 723,068, up from 634,384

Sponsorship and Marketing Revenue
* this category may need to be re-examined

• Collingwood - 19.65 million (includes merch.) up from 19.1 million
• Geelong - 17.04 million, up from 15.69 million
• Essendon - 16.84 million, up from 15.92 million
• Hawthorn - 15.22 million, up from 15.08 million
• Sydney - $14.6 million, up from 13.5 million
  
• Carlton - 12.27 million, down from 12.5 million
• Brisbane - 11.25 million (down from 11.7 million)
• Greater Western Sydney - 9.19 million (up from 7.7 million)
• Adelaide - 8.86 million, down from 10.55 million
  
• West Coast - 7.65 million, up from 7.0 million
  
• North Melbourne - 7.61 million (up from 7.26 million)
• Melbourne - 6.36 million, down from 8.29 million
• Gold Coast - 5.84 million, down from 6.35 million
  
• St Kilda - 5.16 million, down from 6.71 million
• Fremantle - 4.35 million, up from 3.911 million

* Richmonds 22.9 million figure appears to include membership and match reciepts.
Gaming Revenue

• Collingwood - 22.17 million, up from 19.8 million
• Carlton - $19.7 million, up from 9.5 million
• Hawthorn - $18.4 million, up from 14 million
• Geelong - $13.7 million, up from 11.3 million
• Brisbane - $13.4 million, down from 13.7 million
• Melbourne - 11.2 million, up from 6.9 million
  
• Essendon - 8.6 million, up from 5.8 million
• Richmond - 5.4 million, up from 3.7 million
• Western Bulldogs - 5.1 million, up from 3.7 million
• St Kilda - 2.2 million, up from 1.1 million

Match Receipts

• Hawthorn - 4.4 million, up from 4.0 million
• Melbourne - 3.3 million, down from 4.3 million
• Carlton - 3.1 million, down from 3.4 million
• Fremantle - 2.25 million, up from 2.08 million
  
• North Melbourne - 1.7 million (up from 1.3 million)
• West Coast - 1.56 million, up from 1.53 million
  
• Western Bulldogs - 1.2 million, down from 1.3 million
• Essendon - 637,000, down from 726,000

Assets

• Essendon - $54.7 million, up from 42.3 million
• Hawthorn - $51.4 million, up from 50.8 million
• Collingwood - $50.7 million up from 34.4 million
• West Coast - $47.9 million, up from 42.5 million
  
• Western Bulldogs - $41.5 million, up from 41.3 million
• Geelong - $35.4 million, down from $39.8 million
• Richmond - 28.79 million, up from 27 million
• Carlton - 27.6 million, down from 30 million
• Adelaide - 22.5 million, down from 23.7 million
• Fremantle - 20.22 million, up from 18.74 million
  
• Melbourne - 17.27 million, down from 18.3 million
• Port Adelaide - 17.07 million, down from 17.17 million
  
• North Melbourne - 16.59 million, down from 16.81 million
• St Kilda - 13.77 million, down from 14.96 million
• Brisbane - 11.59 million, down from 12.5 million
• Sydney -7.34 million, down from 8.13 million
  
• Gold Coast - 3.27 million, down from 3.43 million
  
• GWS - 3.15 million (up from 1.87 million)

Liabilities

• Hawthorn - 25.6 million, up from 24.2 million
• Geelong - 24.2 million, down from 29.9 million
• Western Bulldogs - 18.4 million, up from 18.1 million
• Essendon - 17 million, up from 7.3 million
• Brisbane - 16.29 million, up from 15.69 million
• Collingwood - 15.6 million, down from 15.7 million
• Carlton - 14.4 million, down from 17.3 million
• Melbourne - 14 million, up from 11.9 million
• West Coast - 12.7 million, up from 11.7 million
• Port adelaide - 12.04 million, up from 10.45 million
  
• St Kilda - 10.75 million, up from 9.33 million
• Fremantle - 10.3 million, up from 9.47 million
  
• North Melbourne - 6.99 million, down from 9.55 million
• Sydney - 6.45 million, down from 7.9 million
  
• Richmond - 6.4 million, down from 7.9 million
• Adelaide - 5.69 million, up from 5.05 million
• Gold Coast - 5.32 million, up from 4.89 million
  
• GWS - 3.41 million, up from 2.18 million

Net Assets

• Essendon - 37.7 million, up from 35 million
• West Coast - 35.2 million, up from 30.8 million
  
• Collingwood - 35 million, up from 18.7 million
• Hawthorn - 25.8 million, down from 26.3 million
• Western Bulldogs - 23.0 million, up from 22.2 million
• Richmond - 22.38 million, up from 19.07 million
• Adelaide - 16.86 million, down from 18.7 million
  
• Carlton - 13.2 million, up from 12.7 million
• Geelong - 11.1 million, up from 9.9 million
• Fremantle - 9.92 million, up from 9.26 million
  
• North Melbourne - 9.47 million, up from 7.14 million
• Port Adelaide - 5.02 million, down from 6.7 million
  
• Melbourne - 3.27 million, down from 6.7 million
• St Kilda - 3.01 million, down from 5.66 million
• Gold Coast - $609,319, up from 546,786
  
• GWS: -$269,613, up from -300,449
  
• Brisbane: -$4.7 million, down from -3.1 million

* from media articles, not annual report.

Annual Reports

• Brisbane 2013 Annual Report
• Carlton 2013 Annual Report
• Collingwood 2013 Annual Report
• Essendon 2013 Annual Report
• Geelong 2013 Annual Report
• Hawthorn 2013 Annual Report
• Melbourne 2013 Annual Report
• North Melbourne 2013 Annual Report
• Richmond 2013 Annual Report
• St Kilda 2013 Annual Report
• Western Bulldogs 2013 Annual Report
• West Coast Eagles (IPL) 2013 Annual Report
• Western Sydney Football Club limited 2013 Annual Report
• Port Adelaide Football Club Limited 2013 Annual Report
• Fremantle Football Club Limited 2013 Annual Report
• Adelaide Football Club Limited 2013 Annual Report
• Gold Coast Football Club Limited 2013 Annual Report
• Sydney Swans Limited 2013 Annual Report

Media Links

• Adelaide Crows to unveil a loss of 1.6 million at AGM.
• Brisbane Lions announce 1.5 million loss
• Carlton is set to announce a big profit and sponsorship extension
• Collingwood 2013 Financial Result
• Fremantle purple patch on and off the field
• Geelong announce 2013 profit
• Hawthorns premiership year ends in $3 million profit
• Melbourne releases financial results
• North to post $1 million profit, significant debt reductions
• Port Adelaide announce operating loss of 1.7 million
• Richmond announce 3.3 million profit
• St Kilda horror year ends in 2.6 million loss
• Sydney stay in the black
• Sydney Swans chairmans AGM welcome
  
• West Coast Eagles financial results

 

[fabulousphil]

Financial year ends October 31 and we'll be starting to see all clubs posting results and annual reports soon enough. This OP will be used to update this accordingly.


Media Links

• North to post $1 million profit, significant debt reductions

I see that link mentions Peter Scanlon, and if my memory serves me, i remember buying football cards, with chewing gum as a kid made by Scanlons.

Have not heard his name for a long time, obviously still got some money ( and probably some of mine ).

Good to see North making progress.

 

[The_Wookie]

http://www.adelaidenow.com.au/sport...orship-extension/story-fnia3v71-1226758447923

CARLTON has made a million-dollar turnaround on the back of hiring coach Michael Malthouse last season.
The Blues will today announce car manufacturer Hyundai will extend its joint major sponsorship for another four years on the day the club unveils superstar recruit Dale Thomas at Visy Park.

Carlton is expected to post a $300,000 profit for the year, turning the tables on a $750,000 loss when it paid out ex-coach Brett Ratten last year.

The Blues were believed to be in more than $8 million debt as recently as 2010, but are on track to be debt free in coming years.

 

[djpaulydemon]

Glad to see North doing well financially. They made some smart coaching acquisitions as well and are looking like a very well run club these days. Hopefully the same can be said for my club in a few years.

 

[The_Wookie]

Hawthorn showing a $3 million profit

The net operating profit of $3.12 million is up from the 2012 result of $2.02 million, increasing on the back of record membership, crowds, merchandise and other investments.
The Hawks' 2013 final membership tally was 63,353, while their Melbourne average home attendances surged from 44,629 last year to 52,809

http://www.news.com.au/sport/afl/ha...-more-than-3mill/story-fndv8os9-1226762727381

 

[telsor]

$3.3M profit for Richmond

http://www.richmondfc.com.au/news/2013-11-19/tigers-announce-33-million-profit

2013 highlights
- Record net membership revenue of $6.35 million, representing 60,321 members
- Record sponsorship net revenue
- Merchandise sales grew by 17%
- Record coterie revenue
- Match attendance grew by 19% (excluding final), ranking the Club second in the AFL
- Total revenue: $44.8 million (Club record)


Personally, I think the size of the growth in revenue surprised them, blew the budget out (in a good way) and we got a much bigger profit than planned for.

 

[Groupie_]

Bring on 75,000 members and a top 4 finish

 

[theflea]

It is again going to be able to compare results when accounting styles are different. The tigers are stating a net membership revenue but will other clubs?

 

[The_Wookie]

no they wont because once again Richmond will be the only people to report net membership revenue for some bizarre reason. And then theres the clubs that dont report membership revenue at all.

 

[theflea]

no they wont because once again Richmond will be the only people to report net membership revenue for some bizarre reason. And then theres the clubs that dont report membership revenue at all.

yeah I know but it would be a lot easier to compare clubs, then again maybe for them that's the point.

 

[Rob]

no they wont because once again Richmond will be the only people to report net membership revenue for some bizarre reason. And then theres the clubs that dont report membership revenue at all.

What is net membership revenue anyway? Just gross revenue less costs of the membership department? $100 per member does seem a tad low if it's just that.

 

[The_Wookie]

What is net membership revenue anyway? Just gross revenue less costs of the membership department? $100 per member does seem a tad low if it's just that.

If we take Carltons 2012 Annual report as an example.

Membership expenses are listed as 3.527 million. Membership Revenue is listed as 8.953 million, net revenue would then be 5.426 million. Richmonds membership expense last year was 1.803 million, and its revenue isnt listed in the annual report, Gary March said that membership revenue was 5.3 million (Richmond folks said this was net revenue and told us that the total revenue was 7.6 million)

Collingwoods membership expenses were 5.6 million. The Bulldogs had membership expenses of over 3 million. I dont see how Richmond did theirs for 1.8 million unless they've categorised part of it as something else.

 

[theflea]

What is net membership revenue anyway? Just gross revenue less costs of the membership department? $100 per member does seem a tad low if it's just that.

I would imagine the cost of the seats, venue costs and the membership dept.

 

[telsor]

If we take Carltons 2012 Annual report as an example.

Membership expenses are listed as 3.527 million. Membership Revenue is listed as 8.953 million, net revenue would then be 5.426 million. Richmonds membership expense last year was 1.803 million, and its revenue isnt listed in the annual report, Gary March said that membership revenue was 5.3 million (Richmond folks said this was net revenue and told us that the total revenue was 7.6 million)

Collingwoods membership expenses were 5.6 million. The Bulldogs had membership expenses of over 3 million. I dont see how Richmond did theirs for 1.8 million unless they've categorised part of it as something else.

It does seem odd...It also doesn't add up, by around half a million.

Membership expense = 1.803m
Net membership revenue= 5.3m
Total (membership) revenue = 7.6m

Total(7.6) - expenses(1.8) = 5.8m != net (5.3)

Either at least one of those figures is wrong, or they're not showing the full picture.

As they don't come from the same source, I would say that (as you said), somethings are catagorised differently somewhere between different sets of figures, so I wouldn't have too much faith in any of them (I'm sure they're all accurate from some accounting perspective or another, just not much use for any comparison).

Hopefully, that we've actually reported net membership revenue this time means there has been some sort of change and a more consistant set of figures makes it's way out in future.

Ideally all clubs would report consistantly, but as some clubs don't report publically at all, I think we've got a long way to go for that.


I would note however that the 5.3m 'net' figure is pretty consistant with this years net figure (after adjusting for growth in members).

 

[theflea]

It does seem odd...It also doesn't add up, by around half a million.

Membership expense = 1.803m
Net membership revenue= 5.3m
Total (membership) revenue = 7.6m

Total(7.6) - expenses(1.8) = 5.8m != net (5.3)

Either at least one of those figures is wrong, or they're not showing the full picture.

As they don't come from the same source, I would say that (as you said), somethings are catagorised differently somewhere between different sets of figures, so I wouldn't have too much faith in any of them (I'm sure they're all accurate from some accounting perspective or another, just not much use for any comparison).

Hopefully, that we've actually reported net membership revenue this time means there has been some sort of change and a more consistant set of figures makes it's way out in future.

Ideally all clubs would report consistantly, but as some clubs don't report publically at all, I think we've got a long way to go for that.


I would note however that the 5.3m 'net' figure is pretty consistant with this years net figure (after adjusting for growth in members).

The 5.3m was definitely a net figure as I asked the question and stig did clarify it but I don't know where the 7.6m gross figure came from.

 

[telsor]

The 5.3m was definitely a net figure as I asked the question and stig did clarify it but I don't know where the 7.6m gross figure came from.

Just a guess from having a think about it earlier, but perhaps social club membership is included in some of the figures but not others...Half a million would seem to be roughly what I'd think we'd get there and it's fuzzy enough on classification (not being a football membership strictly speaking and probably having it's own subset of books) that it could cause some confusion.

Not saying that's ideal, but it would help explain the discrepancy.

 

[NUFC Tiger]

no they wont because once again Richmond will be the only people to report net membership revenue for some bizarre reason. And then theres the clubs that dont report membership revenue at all.

Thanks Wook - any idea why Richmond might report that figure and other clubs might not?

I would have thought it would be consistent across every club?

Is it a way to maybe 'bring light to the good/favourable results and cover up the not so good ones' perhaps?

 

[The_Wookie]

Thanks Wook - any idea why Richmond might report that figure and other clubs might not?

I would have thought it would be consistent across every club?

Is it a way to maybe 'bring light to the good/favourable results and cover up the not so good ones' perhaps?

If theres one thing we've learnt over the years is that getting any kind of consistency from these clubs when they report is damn near impossible. Some clubs will include reserved seating in with their membership funds, some dont. Some clubs report the net figure, some dont. Some say nothing about their membership revenue. Its quite frustrating at times.

 

[The_Wookie]

The 5.3m was definitely a net figure as I asked the question and stig did clarify it but I don't know where the 7.6m gross figure came from.

gary march was quoted with it i believe. Ill try to find the article in last years thread.

 

[theflea]

If theres one thing we've learnt over the years is that getting any kind of consistency from these clubs when they report is damn near impossible. Some clubs will include reserved seating in with their membership funds, some dont. Some clubs report the net figure, some dont. Some say nothing about their membership revenue. Its quite frustrating at times.

Its cynical but I think its deliberate so direct comparison is impossible.

 

[theflea]

gary march was quoted with it i believe. Ill try to find the article in last years thread.

I think you will find he didn't say 'net' in the official wording but may have said it on radio. So we got our RFC official on our board to clarify the statement and he confirmed a net result.

 

[walhawk]

Why is 'net revenue' important?

 

[telsor]

Why is 'net revenue' important?

Because that's the money you get to spend on other things (like the football debt).

A $200 membership that costs the club $190 in freebies and admin means only $10 is really usable to pay coaches, players, etc etc, so the $10 is a far more relevant figure than the $200.

 

[walhawk]

Because that's the money you get to spend on other things (like the football debt).

A $200 membership that costs the club $190 in freebies and admin means only $10 is really usable to pay coaches, players, etc etc, so the $10 is a far more relevant figure than the $200.

Not as simple as that.
More members = bigger database for merch, sponsors, etc. So $6m from 60K members os better than $6m from 30K members.

 

[theflea]

Not as simple as that.
More members = bigger database for merch, sponsors, etc. So $6m from 60K members os better than $6m from 30K members.

So its a double bonus(not saying we have done this either). Better net revenue and more members to sell to is the gold I would imagine.