- Joined
- Feb 26, 2013
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- Hawthorn
Its about creating more AFL consumers basically Speedy (therefore a marketing exercise) - not about providing another sport to women who are missing out on opportunities to participate in sport in Australia. Not sure we can judge as to "what is required" can we? Surely people will vote with their feet as to whether a sport (or anything for that matter) is "required". Currently the largest growth sport in Australia so there appears to be some take up. Saw a match in Darwin last year at National 16's bn Vic and WA. Was a very, very good standard of footy. If it means some teenage girls take up sport bc they were looking for a bit of rough and tumble rather than netball / basketball / soccer then has to be a good thing in an age where obesity levels are incredibly high. The beauty of the AFL running it as well is that they will run comps in the correct manner. Would push my daughter to play AFL footy far more so than towards girls RL for instance.
Netball Aust is lucky if they can pour millions into female netball, let alone mens netball, but if they had the $$ I would suggest they would. Why cut off 50% of a potential market simply bc history dictates this is the way it has always been.
My suggestion would be to watch the match with an open mind and see what you think. It does make sense to play it there although I can see why it might be a pain in the arse for all concerned.
Generally agree, Smy. You're right, its about being seen to involve women both as spectators and players. This is an advantage the AFL has over the NRL which is very much a blokes only game. I have no stats to back this up, but my observation is that women generally will watch AFL ahead of NRL. This means more $$$ for the AFL. Its the same reason the AFL supports Sydney Swans and Giants so much (COLA, soft draw each year etc) at the expense of clubs from more traditional footy states. Its not about the footy, its about opening up new avenues for $$$$.




