Soccer club Perth Glory has dumped its fast food and soft drink sponsorship in exchange for $500,000 in taxpayers' money to promote anti-obesity messages.
The deal, due to be announced today, will result in the team getting up to $250,000 a year in the 2013-14 and 2014-15 A-League seasons from State Government-funded Healthway to advertise the Heart Foundation's LiveLighter campaign.
It follows a seven-year hiatus when Glory missed out on Healthway money it had previously received because it started being sponsored by fast-food chain Chicken Treat and Schweppes soft drink Solo.
Under the deal, Perth Glory will forgo sponsorship promoting junk food or alcohol and its continuing agreement with Schweppes can only promote bottled water.
The team's players will carry the LiveLighter message on the back of their shirts and advertise it through stadium signs, promotions at two home games, plus logos on all marketing material.
The anti-fat message will also be marketed through its Youth League team.
Though the agreement will not outlaw fast food and full-strength beer sales at Glory games at nib Stadium, it will be a requirement that healthier options are also available and soft-drink promotion restricted to point of sale.
http://au.news.yahoo.com/thewest/a/-/newshome/18009822/glory-gets-new-sponsor/
Not sure what the deals we had with the likes of Chicken Treat were but if there's more money coming into the club that can only be a good thing.