Resource 2015 Annual Reporting Season. -now complete.

[The_Wookie]

This thread will be the official Annual Reports thread, index will be in this post as they are released.

This will also hold official press releases as they come out. Media will now be indexed.

Previous Years threads

• 2014 Annual Report thread
• 2013 Annual Report thread
• 2012 Annual Report thread
• 2011 Annual Report thread

AFL Annual Report

• AFL 2015 Concise Financial Report
• AFL 2015 Full Annual Report

AFL Club Annual Reports

• Adelaide 2015 Annual Report
  
• Brisbane 2015 Annual Report
• Carlton 2015 Annual Report
• Collingwood 2015 Annual Report
• Essendon 2015 Annual Report
• Fremantle 2015 Annual Report
• Geelong 2015 Annual Report
• Gold Coast 2015 Annual Report
• GWS 2015 Annual Report
  
• Hawthorn 2015 Annual Report
• Melbourne 2015 Annual Report
• Nth Melbourne 2015 Annual Report
• Port Adelaide 2015 Annual Report
• Richmond 2015 Annual Report
• St Kilda 2015 Annual Report
• Sydney Swans 2015 Annual Report
  
• Wstn Bulldogs 2015 Annual Report
• Wst Cst Eagles 2015 Annual Report

Non AFL Reports

• WAFC 2015 Annual Report
• SANFL 2015 Annual Report

Stadiums

• MCC 2015 Annual Report
• MCG Trust 2015 Annual Report
• SCG Trust 2015 Annual Report
• Stadiums Queensland 2015 Annual Report
• Adelaide Oval Report - SA Auditor General, September 2015

Club Comparisons

Revenue

• Hawthorn - $70,986,527
• Collingwood -$66,259,649
• West Coast - $60,007,059
  
• Essendon - $58,202,992
• Carlton - $54,052,486
• Fremantle - $52,246,137
  
• Brisbane - $51,015,088
• Port Adelaide - $50,794,644
  
• Geelong - $49,652,524
  
• Richmond - $46,706,020
• Sydney - $45,559,026
  
• Melbourne - $44,522,144
• Adelaide - $44,492,629
  
• W.Bulldogs - $41,321,293
• Nth Melbourne - $37,459,111
• GWS - $35,824,982
  
• Gold Coast - $34,980,778
  
• St Kilda - $32,605,028

Profit/Loss

• West Coast - $5,657,474 (after rent 4.32m, royalties, 2.3m)
  
• Hawthorn - $5,378,426
• Fremantle - $1,821,412 (after rent/royalties 5.36m)
  
• Collingwood - $848,076
  
• Melbourne - $562,366
• Richmond - $458,586
• W.Bulldogs - $388,262
• Sydney - $300,397
• Port - $211,302
• North - $148,852
• Gold Coast - ($330,870)
• GWS - ($341,349)
• Brisbane - ($681,053)
• St KIlda - ($847,693)
• Essendon - ($1,136,354)
• Adelaide - ($1,288,651) - (after SANFL fee $409k, Adelaide Oval underwrite payment $694k)
• Carlton - ($2,718,876)
• Geelong - ($3,256,440)

Membership

• Collingwood - $22,462,849 (inc Matchday)
• West Coast - $19,903,975
• Adelaide - $17,328,437
  
• Fremantle - $15,835,972
• Sydney - $14,822,409 (inc Matchday)
  
• Geelong - $13,271,798 (inc Gate)
  
• Hawthorn - $11,691,422
• Essendon - $10,828,157
  
• Carlton - $8,651,762
• Melbourne - $7,253,885 (inc fundraising)
• Gold Coast - $6,596,920 (inc gate)
• North - $6,511,612
  
• St Kilda - $6,357,296
• Brisbane - $5,850,919 (includes gate)
• W.Bulldogs - $5,148,264
• GWS - $969,163 (inc merchandise)
• Port - not specified

Gate Reciepts & Match Day

• Hawthorn - $4,515,057
• Melbourne - $3,727,330
  
• Carlton - $2,689,066
• North - $1,995,298
  
• Fremantle - $1,867,133
• West Coast - $1,777,573
  
• W.Bulldogs - $1,633,911
  
• St Kilda - $1,178,933
  
• Essendon - $905,628
• GWS - not specified
• Richmond - not specified
• Port Adelaide - not specified

Sponsorship

• Collingwood - $17,403,134
• Sydney - $16,939,798
  
• Hawthorn - $15,732,142
• Essendon - $15,118,311
• Geelong - $13,775,722
• Adelaide - $13,628,067
  
• Carlton - $12,063,625
  
• Brisbane - $11,796,071
• North - $9,137,733
• GWS - $8,565,604
  
• Melbourne - $8,094,174
• W.Bulldogs - $8,078,939
• West Coast - $7,448,375
  
• Gold Coast - $7,457,992
• Fremantle - $5,342,755
  
• St Kilda - $5,186,227
• Port Adelaide - not specified

AFL Income

• GWS - $22,835,743 (inc Match reciepts)
  
• Gold Coast - $18,603113
  
• St Kilda - $16,245,840
  
• Brisbane - $15,474,641 (Net)
• North - $13,500,840
  
• W.Bulldogs - $13,370,840
• Sydney - $12,375,430
  
• Melbourne - $12,231,103
  
• Hawthorn - $10,415,840
  
• Carlton - $9,938,232
• Adelaide - $9,828,340
  
• Fremantle - $9,795,840
  
• Essendon - $9,090,840
• West Coast - $9,090,840
  
• Geelong - $8,790,840
  
• Collingwood - $8,590,848
• Port - not specified

Gaming, Social Club etc

• Hawthorn - $18,358,614
  
• Carlton - $18,098,704
• Collingwood - $17,107,294
  
• Brisbane - $15,797,708
• Essendon - $13,586,904
• Geelong - $10,886,285
• Port - $7,600,918
  
• W.Bulldogs - $6,157,257
  
• St Kilda - $2,098,039

Merchandise

• Hawthorn - $4,691,941
• Fremantle - $2,897,696
  
• Essendon - $2,551,636
• West Coast - $2,428,442
  
• Geelong - $1,721,752
• North - $1,421,461
• Adelaide - $1,320,897
  
• Brisbane - $1,229,832
• W.Bulldogs - $1,112,309
  
• Carlton - $1,033,097
• Melbourne - $861,523
• Sydney - $553,393
  
• Gold Coast - $549,458
• St Kilda - $402,854

Football Department

• Fremantle - $23,814,111
• GWS - $23,254,944
• Sydney - $23,244,373 (Academy is another $941,623)
  
• Essendon - $23,030,232
• Collingwood -$22,525,079
• West Coast - $22,434,303
• Port - $22,355,954
  
• Carlton - $22,525,287
• Geelong - $22,239,421
• North - $21,842,042
  
• Brisbane - $21,515,160
• Melbourne - $21,292,206
• W.Bulldogs - $21,272,339
  
• St KIlda - $19,598,817

AFL Equalisation charges

• Collingwood - $1,386,640
  
• Hawthorn - $1,349,107
• Adelaide - $792,967
  
• Geelong - $$300,000
  
• Essendon - $270,000
  
• Carlton - $230,000

 

[The_Wookie]

Carlton chief Steven Trigg says Blues not in dire situation despite $2 million loss

CARLTON is facing a significant challenge as it stares down the barrel of a $2 million loss this year, chief executive Steven Trigg says.

The predicted loss is set to be one of the Blues’ biggest in the club’s history, with Trigg admitting that the club is facing hurdles as it looks to move its reliance away from donations from some of Melbourne’s wealthiest families — including that of late Visy boss Richard Pratt.

He insisted the situation is anything but “dire”, despite the loss growing on the $1.6 million one recorded in 2014, and has commended the support of the club’s members in what was a trying 2015 both on and off the field with the team finishing at the bottom of the ladder with just four wins.

ref: http://www.news.com.au/sport/afl/ca...e-2-million-loss/story-fndv8f7j-1227604334040

Blues in the red: Carlton to post $2 million loss, break debt ceiling

Carlton will post one of the biggest financial losses in the club's history, and are expected to be $2 million in the red after notching just four wins for the 2015 season.

The result follows a $1.6 million loss for the 2014 season, but of more concern to the Blues is the fact they are in danger of breaching a "debt ceiling" imposed by the AFL, which underwrites a maximum $5 million Westpac overdraft for every club in the competition. According to the most recent accounts, Carlton have overdrawn that facility.

Blues president Mark LoGiudice has briefed influential club figures in the past month on the significant trading loss and debt issues.

Ref: http://www.theage.com.au/afl/afl-ne...-loss-break-debt-ceiling-20151110-gkvb0a.html

 

[The_Wookie]

Melbourne Demons set to record stronger profit this year

Not so long ago an AFL basket case, the Melbourne Football Club will record another strong profit this year and buck the trend of mounting debt that continues to spread across the competition.

While still battling to attract strong attendances and membership numbers throughout another disappointing on-field season, the Demons are expected to announce a profit of close to $500,000, after finishing in the black in 2014 to the tune of $300,000.

In what has emerged as a positive example of head-office intervention, it is now two years since the AFL brought in former Essendon CEO and AFL Victoria chairman Peter Jackson to run the club.

At the end of 2013 the Demons lost more than $3 million, despite a special AFL $1.45 million lifeline.

Ref: http://www.theage.com.au/afl/afl-ne...-this-year-20151111-gkwpke.html#ixzz3rGczu3A9

 

[Kwality]

Why would clubs drip feed profitability?

 

[telsor]

Why would clubs drip feed profitability?

Most clubs have to release the info at a certain date (often related to their AGM, but sometimes statutory), but as you'd expect, they'll have the details together a while before that. By spreading the news over a longer period (especially a quiet AFL media time like now) gets your club mentioned more often, which, in theory, keeps sponsors happy and has the potential of attracting more members. In other words, the usual PR crap.

 

[telsor]

Looks like Richmond have a profit of ~$500K

http://www.theage.com.au/afl/afl-news/richmond-tigers-record-500000-profit-20151112-gkxopx.html


Other notable factoids from the article.

Richmond contributed $200K to the equalisation fund.
Carlton ending the gate sharing agreement cost ~$300K this year (especially bad news for Carlton...Their loss was with the 'extra' 300K, which they wont get next year).
Richmond are about 8th on football department spending (up from 10th), and are pushing the cap.
Profit down from $1.3M last year, with the implication being that this was largely due to more spending ('investment') on football dept and the like.

 

[Messenger]

http://www.afl.com.au/news/2015-11-13/hawks-pocket-premier-profit

Hawthorn FC record a profit of 3.3m for FY15/16. $3.4m in 14/15.

$1.35m contribute pad to equalisation fund.
$2m benefactor donation (which is NOT part of the reported profit)
Reduced debt by $1.2m

 

[The_Wookie]

Both Adelaide and Port Adelaide record profit, first time both in black since 2007

http://www.adelaidenow.com.au/sport...black-since-2007/story-fnia6ojc-1227606712533

ADELAIDE Oval’s new stadium deal — that was to pump an extra $3.1 million to the Crows and Power this year — has achieved its first win on the AFL clubs’ balance sheets.

For the first time since 2007, both the Adelaide and Port Adelaide football clubs will post profits.

This is an extraordinary turnaround for the Power after reporting a $2.5 million loss last year. Port Adelaide has not been in the black on its profit-and-loss statements since reporting a $927,000 surplus in its 2007 AFL grand final season.

And the Crows — who lost $408,000 — will declare a modest profit despite playing only 10 home games at Adelaide Oval this year. All budgets were met at West Lakes despite the Crows taking a financial hit in cancelling its home clash with Geelong on July 5, two days after the death of senior coach Phil Walsh.

 

[The_Wookie]

Richmonds Annual Report is now up
http://way-cdn220-is-3.se.bptvpd.ngcdn.telstra.com/pd_afltigers0/concisefinancials2015.pdf

 

[RUNVS]

Richmonds Annual Report is now up
http://way-cdn220-is-3.se.bptvpd.ngcdn.telstra.com/pd_afltigers0/concisefinancials2015.pdf

Isn't a real profit at all when they have $7 million coming in from gambling.

 

[telsor]

Isn't a real profit at all when they have $7 million coming in from gambling.

a) Yes it is. It's legally acquired money that goes towards the operations of the football club.

b) A sizable chunk of 'Gaming and social' would actually be the social club...Nice big rooms at Punt road oval, just next to the MCG for activities before and after every game there (even better when the VFL team plays), and membership to the Maurice Rioli club (as the social club is called) isn't exactly cheap either. Richmond makes a nice bit of coin out of that.

 

[The_Wookie]

Isn't a real profit at all when they have $7 million coming in from gambling.

legally obtained revenue delivers legally obtained profit. leave the idealism out of it. There are other threads for pokie rants.

 

[Kwality]

Isn't a real profit at all when they have $7 million coming in from gambling.

You need to understand many clubs have a business model based around pokies. The community funding requirements included in the original Vic legislation are directed to the community aka the footy club.

 

[Ned_Flanders]

You need to understand many clubs have a business model based around pokies. The community funding requirements included in the original Vic legislation are directed to the community aka the footy club.

This has also been tightened

Clubs have a mandatory community contribution they need to make as a proportion of their pokie revenue, and this cannot be footy dept related (as some clubs initially did)

 

[telsor]

The_Wookie Any chance of a link in the OP to the previous years thread for comparison (or even several such links for multiple years threads).

 

[The_Wookie]

The_Wookie Any chance of a link in the OP to the previous years thread for comparison (or even several such links for multiple years threads).

2011-2014 annual report threads now linked in OP

 

[The_Wookie]

Essendon 2015 Financial Result
November 20, 2015 6:00 PM

Essendon Football Club has recorded a net loss of $1,336,354 for the 2015 financial year.

CEO, Xavier Campbell, said despite the loss, the Club was in a strong financial position.

“Our financial loss this year is the result of a number of unforeseen costs to the business,” Campbell said.

“The loss includes a combination of abnormal costs associated with the ASADA/WADA issue and the impact of a disappointing season on the field.”

“Pleasingly, despite the unique circumstances we have faced this year, we remain in a strong financial position.”

Campbell said the Club’s cash flow, return from its venues, and record membership made for a positive outlook in 2016.

“Importantly, we have a healthy cash profit through operations of nearly two million dollars,” Campbell said

Key Points of 2015 Financial Result

Net Assets: $37,278,974

Total Revenue: $58,202,992

Earnings before depreciation and amortisation (cash profit): $1,958,537

Membership Tally: 60,819 (New Club record)

http://www.essendonfc.com.au/news/2015-11-20/2015-financial-result

 

[The_Wookie]

Brisbanes annual report is out with absolutely no media coverage - a loss of $681,053. It doesnt look like much, but its their best result in years.

 

[The_Wookie]

hawks annual report is out

 

[Ned_Flanders]

Brisbanes annual report is out with absolutely no media coverage - a loss of $681,053. It doesnt look like much, but its their best result in years.

Considering their year that's a fantastic result

 

[The_Wookie]

Considering their year that's a fantastic result

a 3 million increase in AFL distributions - probably the highest behind GWS - is likely the reason though.

 

[Ned_Flanders]

a 3 million increase in AFL distributions - probably the highest behind GWS - is likely the reason though.

I was more thinking their membership and Corp revenues. They have had a year from hell and to even have a slight increase is a top effort

 

[telsor]

a 3 million increase in AFL distributions - probably the highest behind GWS - is likely the reason though.

Also, $2.6M more owing in 'trade payables' to the AFL that the AFL declines to collect...

A big improvement in the bottom line, but when you're $9M in the red, anything short of a profit is a serious concern.

--------

edited to add.

I always find the 'going concern' note in such reports well worth reading, Brisbane's is quite illuminating, and includes this...

"The Company’s current Trade and other payables include an
amount of $8,813,730 owing to the AFL. Whilst this debt is payable
on demand by the AFL the Company expects that the AFL will
continue to support the Company and will not demand repayment if
the Company does not have sufficient available funds to pay;"

 

[bombersfan4000]

I was more thinking their membership and Corp revenues. They have had a year from hell and to even have a slight increase is a top effort

Well they have had several years of hell and in house board fighting. Although the increases in corporate, sales and merchandise is a good signs when you consider the year the qld sides have had in the NRL with both the broncos and cowboys both making the grand final.

Mod edit: keep it civil in here

 

[Kwality]

....
edited to add.
I always find the 'going concern' note in such reports well worth reading, Brisbane's is quite illuminating, and includes this...

"The Company’s current Trade and other payables include an amount of $8,813,730 owing to the AFL. Whilst this debt is payableon demand by the AFL the Company expects that the AFL willcontinue to support the Company and will not demand repayment ifthe Company does not have sufficient available funds to pay;"

Illuminating or very, very familiar to a Tigers fan - yes, this year will be the first time in the recent past the Tiges figures did not have a similar note (exactly when was it the AFL guarantee was released).
Poor form but no doubt you will raise this issue for every one of the clubs 'in the same boat' e.g the Bombers.