Resource 2016 Annual Reports Thread - Club Comparisons post #002

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The_Wookie

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Statements
Annual Reports
Consolidated Profit/Loss
  • West Coast - $7.773,779
  • Hawthorn - $4,660,824
  • Geelong - $2,255,116
  • Western Bulldogs - $1,773,234
  • St Kilda - $1,107,311
  • Melbourne - $720,218
  • Fremantle - $525,643
  • North Melbourne - $83,039
  • Sydney - $53,224
  • Port Adelaide - $14,840
  • Richmond - ($80,257)
  • GWS - ($493,197)
  • Carlton ($769,265)
  • Adelaide ($1,346,077)
  • Brisbane - ($1,783,506)
  • Collingwood - ($2,622,623)
  • Gold Coast - ($2,941,965)
  • Essendon - ($9,825,37)
Revenue
  • Collingwood - $71,475,457
  • Hawthorn - $69,779,234
  • West Coast - $61,723,404
  • Geelong - $54,650,813
  • Carlton - $ 54,390,069
  • Essendon - $53,499, 545
  • Port Adelaide - $52,768,461 - 7,281,065
  • Fremantle - $50,152,735
  • Sydney - $49,073,185
  • Brisbane - $48,707,494
  • Western Bulldogs - $48,417,018
  • Adelaide - $48,327,897
  • Melbourne - $47,552,639
  • Richmond - $47,538,233
  • St Kilda - $39,928,568
  • North Melbourne - $38,548,700
  • GWS - $37,602,505
  • Gold Coast - $35,657,581
Revenue without Pokies/Hospitality
  • West Coast - $61,723,404
  • Hawthorn - $51,440,437
  • Fremantle - $50,152,735
  • Collingwood - $49,819,159
  • Adelaide - $48,327,897
  • Geelong - $45,590,438
  • Port Adelaide - $45,487,396
  • Western Bulldogs - $41,723,167
  • Richmond - $40,320,387
  • Essendon - $39,959,539
  • North Melbourne - $38,548,700
  • GWS - $37,602,505
  • Carlton - $36,440,868
  • Gold Coast - $35,657,581
  • Melbourne - $35,359,354
  • Brisbane - $33,514,529
  • St Kilda - $37,859,436
AFL Revenue
  • GWS - $23,110,553 (includes match reciepts)
  • Gold Coast - $19,101,579
  • St Kilda - $17,125,673 (shown as AFL distributions and "other" income)
  • Brisbane - $16,753,407
  • Western Bulldogs - $15,068,488 (includes 1.2 mill prize money, 3.8m future fund)
  • North Melbourne - $13,803,488
  • Sydney - $12,940,423
  • Melbourne - $12,758,742
  • Richmond - $10,478,488
  • Carlton - $ 10,238,834
  • Adelaide - $10,138,488
  • Essendon - $9,824,470
  • Hawthorn - $9,788,488
  • Fremantle - $9,713,488
  • Geelong - $9,512,533
  • West Coast - $9,388,488
  • Collingwood - $8,888,484
Membership Revenue
  • Collingwood - $22,565,759 (includes matchday)
  • Adelaide - $21,962,388
  • West Coast - $21,030,419
  • Fremantle - $16,465,873
  • Sydney - $15,432,368 (includes matchday)
  • Geelong - $14,341,800 (includes gate reciepts)
  • Hawthorn - $12,422,423
  • Essendon - $10,100,110
  • Carlton - $ 8,618,194
  • North Melbourne - $7,263,161
  • Melbourne - $7,578,057 (includes fundraising)
  • St Kilda - $6,646,174
  • Western Bulldogs - $6,412,414
  • Gold Coast - $5,911,475 (includes ticketing)
  • Brisbane - $5,602,557 (includes Gate reciepts)
  • GWS - $1,258,993 (includes merchandise)
Membership Revenue per Member
  • Gold Coast - $459.89 (includes ticketing)
  • Adelaide - $404.41
  • West Coast - $322.96
  • Fremantle - $317.24
  • Geelong - $274.77 (includes gate reciepts)
  • Brisbane - $240.59 (includes gate reciepts)
  • Melbourne - $193.58 (includes fundraising)
  • Essendon - $175.67
  • st Kilda - $174.44
  • Cartlon - $171.92
  • Hawthorn - $164.86
  • North - $160.98
  • Western Bulldogs - $159.99
  • GWS - $82.19 (includes merchandise)
Sponsorship Revenue
  • Sydney - $18,566,389
  • Collingwood - $17,024,436
  • Geelong - $16,079,494 (includes fundraising)
  • Hawthorn - $14,947,662
  • Adelaide - $14,642,251 (includes fundraising)
  • Carlton - $13,623,204
  • Essendon - $12 ,493 ,197
  • Richmond - $10,575,059
  • GWS - $9,984,172
  • Western Bulldogs - $9,684,219
  • Brisbane - $9,599,634
  • Melbourne - $8,916,023
  • North Melbourne - $8,559,657
  • Gold Coast - $8,010,663 (includes "supply rights" income)
  • West Coast - $7,934,503
  • Fremantle - $5,885,937
  • St Kilda - $5,838,157
Pokies and Hospitality Revenue
  • Collingwood - $21,656,298
  • Hawthorn - $18,338,797
  • Carlton - $ 17,949,201
  • Brisbane - $15,192,965
  • Essendon - $13,540,006
  • Melbourne - $12,193,285
  • Geelong - $9,060,375
  • Port Adelaide - $7,281,065
  • Richmond - $7,217,846
  • St Kilda - $2,069,132
Pokies and Hospitality Profit
  • Collingwood - $5,501,431
  • Brisbane - $4,207,183
  • Melbourne - $3,620,569
  • Carlton - $2,760,309
  • Essendon - $2,456,768
  • Western Bulldogs - $1,655,519
  • Port Adelaide - $684,012
Gate Reciepts and Match Returns
  • Melbourne - $4,592,047
  • Hawthorn - $4,372,640
  • North Melbourne - $2,265,583
  • Western Bulldogs - $2,109,250
  • West Coast - $1,932,307
  • Carlton - $1,909,420
  • Fremantle - $1,645,873
  • St Kilda - $1,623,290
  • Essendon - $216 , 850
Merchandise
  • Hawthorn - $4,020,932
  • West Coast - $2,787,156
  • Western Bulldogs - $2,659,877
  • Essendon - $2,268,964
  • Fremantle - $1,898,542
  • North Melbourne - $1,764,335
  • Geelong - $1,742,436
  • Carlton - $ 1,093,580
  • Melbourne - $986,269
  • Brisbane - $817,849
  • St Kilda - $791,796
  • Sydney - $596,405
  • Gold Coast - $449,103
Football Department Spend
  • Sydney - $25,023,140
  • Fremantle - $23,670,746
  • GWS - $23,612,985
  • West Coast - $23,344,693
  • Geelong - $23,172,565
  • Essendon - $22,981,249
  • Collingwood - $22,959,708
  • Richmond - $22,794,109
  • Western Bulldogs - $22,734,238
  • Port Adelaide - $22,601,361
  • North Melbourne - $22,337,950
  • Brisbane - $22,236,384
  • Melbourne - $21,927,456
  • Carlton - $ 21,598,464
  • St Kilda - $20,724,493
  • Hawthorn - Not completely defined.
AFL Equalisation Levy
  • Collingwood - $1,405,904
  • Hawthorn - $1,301,588
  • Geelong - $390,000
  • Essendon - $350,004
Assets
  • West Coast -$65,106,517
  • Hawthorn - $62,414,117
  • Collingwood - $52,857,370
  • Essendon - $47, 817, 356
  • Western Bulldogs - $42,108,053
  • Geelong - $35,036,809
  • Richmond - $29,521,323
  • Fremantle - $28,770,795
  • Adelaide - $25,960,039
  • Carlton - $24,691,073
  • Port Adelaide - $18,845,224
  • Melbourne - $17,484,015
  • North Melbourne - $15,911,962
  • GWS - $14,861,516
  • St Kilda - $14,160,615
  • Sydney - $9,287,014
  • Brisbane - $8,195,809
  • Gold Coast - $7,948,380
Liabilities
  • Geelong - $25,105,827
  • Hawthorn - $20,814,863
  • Essendon - $20,363,757
  • Adelaide - $19,764,193
  • Brisbane - $19,067,673
  • Collingwood - $17,546,328
  • Carlton - $16,550,678
  • Fremantle - $16,285,071
  • Western Bulldogs - $16,040,904
  • St Kilda - $14,795,190
  • Port Adelaide - $14,741,959
  • Melbourne - $12,644,379
  • West Coast - $11,790,884
  • Gold Coast - $9,549,814
  • Sydney - $7,201,195
  • North Melbourne - $6,164,116
  • Richmond - $5,430,252
  • GWS - $4,014,532
Equity
  • West Coast - $53,315,633
  • Hawthorn - $41,559,254
  • Collingwood - $35,311,042
  • Essendon - $27,453 , 599
  • Western Bulldogs - $26,067,149
  • Richmond - $24,091,071
  • Fremantle - $12,485,724
  • GWS - $10,846,984
  • Geelong - $9,930,982
  • North Melbourne - $9,747,846
  • Carlton - $8,140,395
  • Adelaide - $6,195,846
  • Melbourne - $4,839,636
  • Port Adelaide - $4,103,265
  • Sydney - $2,085,819
  • St Kilda - ($634,575)
  • Gold COast ($1,601,434)
  • Brisbane - ($10,871,864)
 
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Gigantor

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#3
I would have thought that around 9 clubs recording losses (or exactly half) would be the norm.

Ten is probably still in the expected range, depending on the size of those losses, but more than 10 starts becoming more of a concern.

Is this merely the year we have to have before the new $2.5 billion deal kicks in? (or is that dependent on how much of a bump the players get in salaries?)
 

bombersfan4000

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#4
I would have thought that around 9 clubs recording losses (or exactly half) would be the norm.

Ten is probably still in the expected range, depending on the size of those losses, but more than 10 starts becoming more of a concern.

Is this merely the year we have to have before the new $2.5 billion deal kicks in? (or is that dependent on how much of a bump the players get in salaries?)
It will be interesting as it is every year, but with the afl bringing in its equalisation tax recently many of the clubs have been forced to pull in their spending, so really you would think not so many clubs will record looses
 

telsor

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#5
I would have thought that around 9 clubs recording losses (or exactly half) would be the norm.

Ten is probably still in the expected range, depending on the size of those losses, but more than 10 starts becoming more of a concern.

Is this merely the year we have to have before the new $2.5 billion deal kicks in? (or is that dependent on how much of a bump the players get in salaries?)
Long term average, I'd expect it to be less than half making a loss.

Remember, we're not talking 'profit' here in the sense that companies have it...It's not the goal. The goal of a football club is actually to spend as much money as possible on making the team/club better. 'Profit' is really more a reflection of how well they've budgeted to do that, and with the long term in mind, a (small) profit over the course of the cycle should be the norm.

The article does seem to suggest that at least part of the problem is that with the current media deal coming to a close the clubs have increased spending in anticipation of the greater sums available in future year, which probably means that several clubs either budgeted for this loss or set things up a lot closer to break even than would normally be the case.
 

Gigantor

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#6
The article does seem to suggest that at least part of the problem is that with the current media deal coming to a close the clubs have increased spending in anticipation of the greater sums available in future year, which probably means that several clubs either budgeted for this loss or set things up a lot closer to break even than would normally be the case.
Yeh, that's probably where things stand - we'll no the truth of that at the end of 2017.
 

Kwality

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#7
Long term average, I'd expect it to be less than half making a loss.

Remember, we're not talking 'profit' here in the sense that companies have it...It's not the goal. The goal of a football club is actually to spend as much money as possible on making the team/club better. 'Profit' is really more a reflection of how well they've budgeted to do that, and with the long term in mind, a (small) profit over the course of the cycle should be the norm.

The article does seem to suggest that at least part of the problem is that with the current media deal coming to a close the clubs have increased spending in anticipation of the greater sums available in future year, which probably means that several clubs either budgeted for this loss or set things up a lot closer to break even than would normally be the case.
Spending money you don't have - fine for some kid funded from Mums purse.

At least Gil appears to be conscious of one repeat weakness:
“Historically — we’re in the last year of a broadcast deal — our expenses get away from our revenues and we need to correct that,” he said.

Its all well & good to run with motherhood statements BUT the ongoing reluctance of many clubs to live within their means has to have an end date:
“That’s why we’re talking about this next six-year period — about an investment model, doing all of the deals together and making sure that we get financial security and a generational horizon into our decisions.”
Perhaps its as simple as the AFL dividends to the clubs, but that'd leave less money for head office & its non footy spending.
 

telsor

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#8
Spending money you don't have - fine for some kid funded from Mums purse.
Yes and no...

If you expect your income over the next 4 years to be...40m, 41m, 50m, 50m then planning for your spending go 40, 43, 46, 50 isn't unreasonable, indeed, the more gradual increase could be far more cost effective.
 

Gigantor

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#9
Yes and no...

If you expect your income over the next 4 years to be...40m, 41m, 50m, 50m then planning for your spending go 40, 43, 46, 50 isn't unreasonable, indeed, the more gradual increase could be far more cost effective.
True....within reason of course, we are yet to see any figures.

It's interesting that these predictions are already being made first week of September.
 

Kwality

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#10
True....within reason of course, we are yet to see any figures.

It's interesting that these predictions are already being made first week of September.
Its softening us up - will North be out earlier with more spin than Warney, may be Murali ? A message from Gil to club spin doctors ?
 

telsor

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True....within reason of course, we are yet to see any figures.

It's interesting that these predictions are already being made first week of September.
You'd expect clubs to have a fair idea of how they're tracking against their budget with 10/12 months gone.
 

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The_Wookie

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GEELONG will be saved a third consecutive financial loss by wealthy patrons as the Cats’ stadium rebuild hits its bottom line.

Cats president Colin Carter said a trio of financial challenges brought about by the latest stadium regeneration meant the Cats would effectively announce a loss for the 2016 season.

Just seven Simonds Stadium home games, a reduced capacity at the ground and the warehousing of poker machines have all cost the club.

A massive fundraising drive from sponsors and loyal fans has hauled in more than $10 million and will help clear debt from previous stand redevelopments and pay the Cats’ $5 million share of stage four.

The club recorded 15 consecutive profits before a 2014 loss of $251,207 and $3.3 million loss last year.
http://www.heraldsun.com.au/sport/a...e/news-story/227a5c84d74fc9031f90ebea611aeca9
 

The_Wookie

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Hawthorn Football Club has recorded a net operating profit of $2.57 million ($2,573,491) for the financial year ended 31 October 2016.

Key points of the report:
  • Club net operating profit of $2,573,491 for year ended 31 October 2016.
  • Achieved a record membership tally for the tenth consecutive season. 2016: 75,351 (2015: 72,924), including 9,249 Tasmanian members;
  • Gross merchandise revenue exceeded $4.0m;
  • The Club recorded an average attendance of 49,666 across seven Melbourne home games in 2016 (2015: 52,783). Season highlights included the Round 9 fixture against Sydney (61,552) and Round 19 against Carlton which provided a record crowd for a Launceston game of 18,112. The average attendance across the four home games in Tasmania was 13,855;
  • The Hawthorn Football Club Foundation holds a balance of $6,896,627 in cash and investments as at 31 October 2016.
  • Hawthorn’s net asset position improved to $41.6m, up from $36.8m in 2015
  • The club recorded gross revenues of $69,779,234 (consolidated) and $52,886,071 (club).
  • The club made a total of $1,301,588 in AFL Equalisation Payments (2015: $1,349,107)
http://www.hawthornfc.com.au/news/2016-11-11/hawthorn-announces-2016-financial-result
 

The_Wookie

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Essendon have posted a 9.8 million loss
http://www.heraldsun.com.au/sport/a...n/news-story/ff9ee4fceda8da888fd3bf263a98fd83

Essendon statement here.

The downturn accounts for all 34 compensation claims from past and present players.

The loss includes $4.4 million in legal expenses and agreed compo claims, $3.1 million from fallen revenues and $1.5 million for top-up players recruited to cover the 10 suspended stars.

The Bombers’ financial result would have been far worse if insurance company Liberty had not covered the bulk of the players’ legal expenses, including the failed appeal to the Swiss Federal Tribunal.

Essendon chief executive Xavier Campbell said on Tuesday night: “There are three key areas which significantly impacted our loss, and all are direct results of the CAS decision.

“These included the player compensation claims, the associated costs of the short-term contracted player program, and the reduction in commercial revenues and match receipts."
Key points of 2016 Financial Result:

  • Net assets - $27,453,599
  • Total Revenue - $53,499,545
  • Membership Tally – 57,494
  • Total debt position - $9,006,603
  • Cash at bank - $2,904,392
Essendons Annual Report is here. The media report and statements glossing over a 3 million drop in sponsorship last year.
 
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Great8

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#15

bombersfan4000

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#16
Think we will see a big increase in sponsorship this year.
Whilst the report isn't great it's better than I expected and I'm very confident the club will turn it around.
The club is one of the more financially stable clubs in the comp. a large portion of the debt is still carried over from the building of the new $30 million facility out at Tullamarine.

Still a large debt isn't great but no doubt it will be reduced over the years. At least he club isn't begging for hand outs from the afl like the majority of the other clubs are and have done over th years
 

telsor

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#17
Think we will see a big increase in sponsorship this year.
Whilst the report isn't great it's better than I expected and I'm very confident the club will turn it around.
Undoubtedly, but the whole saga has taken EFC from being a financial powerhouse to an also ran. It will be interesting to see how full that turnaround will be...Quite likely it will take years before the club is as attractive to sponsors again for example.

Pretty much every revenue category was down (the only exception being 'rental income' which went up almost 20K). That's not something you just shake off.
 

The Prosecutor

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#18
Undoubtedly, but the whole saga has taken EFC from being a financial powerhouse to an also ran. It will be interesting to see how full that turnaround will be...Quite likely it will take years before the club is as attractive to sponsors again for example.

Pretty much every revenue category was down (the only exception being 'rental income' which went up almost 20K). That's not something you just shake off.
You'd be very surprised. We just signed one of if not the most lucrative apparel sponsorship in Australian sport.
 

telsor

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#19
You'd be very surprised. We just signed one of if not the most lucrative apparel sponsorship in Australian sport.
There will always be exceptions, but companies usually care about their reputations, and will be hesitant to attach themselves to a group that might reflect badly. They'll wait to see how things go, and when you only have 2 groups competing to be shorts sponsor rather than 5, you'll still sign a deal, but the money earned is likely to be lower.

Apparel sponsors are a different kettle of fish though...They don't tend to have a lot of other options than to deal with sporting clubs, so they'll take them anyway.
 

The Prosecutor

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#20
There will always be exceptions, but companies usually care about their reputations, and will be hesitant to attach themselves to a group that might reflect badly. They'll wait to see how things go, and when you only have 2 groups competing to be shorts sponsor rather than 5, you'll still sign a deal, but the money earned is likely to be lower.

Apparel sponsors are a different kettle of fish though...They don't tend to have a lot of other options than to deal with sporting clubs, so they'll take them anyway.
Tool Group has been on the shorts for ages, given Paul Little's relationship to the club, that won't be going anywhere soon.

We haven't lost any sponsors and we've actually gained new sponsors (best thing about the ISC deal is even beyond their $$, they have agreed to a non-exclusive deal, hence why we've been able to sign the likes of Skins and New Era also as apparel sponsors where Adidas demand exclusivity.
 

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#21
http://www.afl.com.au/news/2016-11-15/bombers-disastrous-year-ends-in-massive-financial-loss

Many of us were saying the drugs saga would cost the Bombers in the tens of millions of dollars.
.
Insurance is a wonderful thing in these situations

http://www.afl.com.au/news/2016-11-15/bombers-disastrous-year-ends-in-massive-financial-loss

This is not the end of it. There will likely be more costs to the club in following years.
They already provided for these costs in the balance sheet, so provided their estimates are correct, (or not low) won't affect next years profit figure, only cash balance. The expense was recognised this year.
 

telsor

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#22
Tool Group has been on the shorts for ages, given Paul Little's relationship to the club, that won't be going anywhere soon.

We haven't lost any sponsors and we've actually gained new sponsors (best thing about the ISC deal is even beyond their $$, they have agreed to a non-exclusive deal, hence why we've been able to sign the likes of Skins and New Era also as apparel sponsors where Adidas demand exclusivity.
So you haven't lost any, and you've even signed new ones...and yet revenue is massively down.

Could it be they've resigned, but at lower values?
 

The Prosecutor

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#23

Muggs

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#24
Tool Group has been on the shorts for ages, given Paul Little's relationship to the club, that won't be going anywhere soon.

We haven't lost any sponsors and we've actually gained new sponsors (best thing about the ISC deal is even beyond their $$, they have agreed to a non-exclusive deal, hence why we've been able to sign the likes of Skins and New Era also as apparel sponsors where Adidas demand exclusivity.
You did lose Adidas as they did not resign.

As for the ISC deal, yes lucratuve due to to total dollar amount across the years due to it being "long term"
But very much doubt they giving you as much per year as Adidas.
 

The Prosecutor

Norm Smith Medallist
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Sep 13, 2011
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AFL Club
Essendon
#25
You did lose Adidas as they did not resign.

As for the ISC deal, yes lucratuve due to to total dollar amount across the years due to it being "long term"
But very much doubt they giving you as much per year as Adidas.
We're getting more from ISC and we elected to move on rather than dropped.

While we originally wanted five years instead of seven with ISC, as we know at the tail end the amount we'll be getting paid then won't reflect our market value, the sheer financial contribution along with the ability to sign with other apparel suppliers was way too good to not move from Adidas (who do not budge on the exclusivity clause).
 
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