Resource 2016 Annual Reports Thread - Club Comparisons post #002

Discussion in 'The Footy Industry' started by The_Wookie, Sep 3, 2016.

Put it out there
  1. The_Wookie

    The_Wookie Queenslander!

    Carlton
    Other teams:
    Joined:
    Jul 10
    Posts:
    28,648
    Location:
    Adelaide

    (Log in to remove this ad.)

  2. The_Wookie

    The_Wookie Queenslander!

    Carlton
    Other teams:
    Joined:
    Jul 10
    Posts:
    28,648
    Location:
    Adelaide
    Statements
    Annual Reports
    Consolidated Profit/Loss
    • West Coast - $7.773,779
    • Hawthorn - $4,660,824
    • Geelong - $2,255,116
    • Western Bulldogs - $1,773,234
    • St Kilda - $1,107,311
    • Melbourne - $720,218
    • Fremantle - $525,643
    • North Melbourne - $83,039
    • Sydney - $53,224
    • Port Adelaide - $14,840
    • Richmond - ($80,257)
    • GWS - ($493,197)
    • Carlton ($769,265)
    • Adelaide ($1,346,077)
    • Brisbane - ($1,783,506)
    • Collingwood - ($2,622,623)
    • Gold Coast - ($2,941,965)
    • Essendon - ($9,825,37)
    Revenue
    • Collingwood - $71,475,457
    • Hawthorn - $69,779,234
    • West Coast - $61,723,404
    • Geelong - $54,650,813
    • Carlton - $ 54,390,069
    • Essendon - $53,499, 545
    • Port Adelaide - $52,768,461 - 7,281,065
    • Fremantle - $50,152,735
    • Sydney - $49,073,185
    • Brisbane - $48,707,494
    • Western Bulldogs - $48,417,018
    • Adelaide - $48,327,897
    • Melbourne - $47,552,639
    • Richmond - $47,538,233
    • St Kilda - $39,928,568
    • North Melbourne - $38,548,700
    • GWS - $37,602,505
    • Gold Coast - $35,657,581
    Revenue without Pokies/Hospitality
    • West Coast - $61,723,404
    • Hawthorn - $51,440,437
    • Fremantle - $50,152,735
    • Collingwood - $49,819,159
    • Adelaide - $48,327,897
    • Geelong - $45,590,438
    • Port Adelaide - $45,487,396
    • Western Bulldogs - $41,723,167
    • Richmond - $40,320,387
    • Essendon - $39,959,539
    • North Melbourne - $38,548,700
    • GWS - $37,602,505
    • Carlton - $36,440,868
    • Gold Coast - $35,657,581
    • Melbourne - $35,359,354
    • Brisbane - $33,514,529
    • St Kilda - $37,859,436
    AFL Revenue
    • GWS - $23,110,553 (includes match reciepts)
    • Gold Coast - $19,101,579
    • St Kilda - $17,125,673 (shown as AFL distributions and "other" income)
    • Brisbane - $16,753,407
    • Western Bulldogs - $15,068,488 (includes 1.2 mill prize money, 3.8m future fund)
    • North Melbourne - $13,803,488
    • Sydney - $12,940,423
    • Melbourne - $12,758,742
    • Richmond - $10,478,488
    • Carlton - $ 10,238,834
    • Adelaide - $10,138,488
    • Essendon - $9,824,470
    • Hawthorn - $9,788,488
    • Fremantle - $9,713,488
    • Geelong - $9,512,533
    • West Coast - $9,388,488
    • Collingwood - $8,888,484
    Membership Revenue
    • Collingwood - $22,565,759 (includes matchday)
    • Adelaide - $21,962,388
    • West Coast - $21,030,419
    • Fremantle - $16,465,873
    • Sydney - $15,432,368 (includes matchday)
    • Geelong - $14,341,800 (includes gate reciepts)
    • Hawthorn - $12,422,423
    • Essendon - $10,100,110
    • Carlton - $ 8,618,194
    • North Melbourne - $7,263,161
    • Melbourne - $7,578,057 (includes fundraising)
    • St Kilda - $6,646,174
    • Western Bulldogs - $6,412,414
    • Gold Coast - $5,911,475 (includes ticketing)
    • Brisbane - $5,602,557 (includes Gate reciepts)
    • GWS - $1,258,993 (includes merchandise)
    Membership Revenue per Member
    • Gold Coast - $459.89 (includes ticketing)
    • Adelaide - $404.41
    • West Coast - $322.96
    • Fremantle - $317.24
    • Geelong - $274.77 (includes gate reciepts)
    • Brisbane - $240.59 (includes gate reciepts)
    • Melbourne - $193.58 (includes fundraising)
    • Essendon - $175.67
    • st Kilda - $174.44
    • Cartlon - $171.92
    • Hawthorn - $164.86
    • North - $160.98
    • Western Bulldogs - $159.99
    • GWS - $82.19 (includes merchandise)
    Sponsorship Revenue
    • Sydney - $18,566,389
    • Collingwood - $17,024,436
    • Geelong - $16,079,494 (includes fundraising)
    • Hawthorn - $14,947,662
    • Adelaide - $14,642,251 (includes fundraising)
    • Carlton - $13,623,204
    • Essendon - $12 ,493 ,197
    • Richmond - $10,575,059
    • GWS - $9,984,172
    • Western Bulldogs - $9,684,219
    • Brisbane - $9,599,634
    • Melbourne - $8,916,023
    • North Melbourne - $8,559,657
    • Gold Coast - $8,010,663 (includes "supply rights" income)
    • West Coast - $7,934,503
    • Fremantle - $5,885,937
    • St Kilda - $5,838,157
    Pokies and Hospitality Revenue
    • Collingwood - $21,656,298
    • Hawthorn - $18,338,797
    • Carlton - $ 17,949,201
    • Brisbane - $15,192,965
    • Essendon - $13,540,006
    • Melbourne - $12,193,285
    • Geelong - $9,060,375
    • Port Adelaide - $7,281,065
    • Richmond - $7,217,846
    • St Kilda - $2,069,132
    Pokies and Hospitality Profit
    • Collingwood - $5,501,431
    • Brisbane - $4,207,183
    • Melbourne - $3,620,569
    • Carlton - $2,760,309
    • Essendon - $2,456,768
    • Western Bulldogs - $1,655,519
    • Port Adelaide - $684,012
    Gate Reciepts and Match Returns
    • Melbourne - $4,592,047
    • Hawthorn - $4,372,640
    • North Melbourne - $2,265,583
    • Western Bulldogs - $2,109,250
    • West Coast - $1,932,307
    • Carlton - $1,909,420
    • Fremantle - $1,645,873
    • St Kilda - $1,623,290
    • Essendon - $216 , 850
    Merchandise
    • Hawthorn - $4,020,932
    • West Coast - $2,787,156
    • Western Bulldogs - $2,659,877
    • Essendon - $2,268,964
    • Fremantle - $1,898,542
    • North Melbourne - $1,764,335
    • Geelong - $1,742,436
    • Carlton - $ 1,093,580
    • Melbourne - $986,269
    • Brisbane - $817,849
    • St Kilda - $791,796
    • Sydney - $596,405
    • Gold Coast - $449,103
    Football Department Spend
    • Sydney - $25,023,140
    • Fremantle - $23,670,746
    • GWS - $23,612,985
    • West Coast - $23,344,693
    • Geelong - $23,172,565
    • Essendon - $22,981,249
    • Collingwood - $22,959,708
    • Richmond - $22,794,109
    • Western Bulldogs - $22,734,238
    • Port Adelaide - $22,601,361
    • North Melbourne - $22,337,950
    • Brisbane - $22,236,384
    • Melbourne - $21,927,456
    • Carlton - $ 21,598,464
    • St Kilda - $20,724,493
    • Hawthorn - Not completely defined.
    AFL Equalisation Levy
    • Collingwood - $1,405,904
    • Hawthorn - $1,301,588
    • Geelong - $390,000
    • Essendon - $350,004
    Assets
    • West Coast -$65,106,517
    • Hawthorn - $62,414,117
    • Collingwood - $52,857,370
    • Essendon - $47, 817, 356
    • Western Bulldogs - $42,108,053
    • Geelong - $35,036,809
    • Richmond - $29,521,323
    • Fremantle - $28,770,795
    • Adelaide - $25,960,039
    • Carlton - $24,691,073
    • Port Adelaide - $18,845,224
    • Melbourne - $17,484,015
    • North Melbourne - $15,911,962
    • GWS - $14,861,516
    • St Kilda - $14,160,615
    • Sydney - $9,287,014
    • Brisbane - $8,195,809
    • Gold Coast - $7,948,380
    Liabilities
    • Geelong - $25,105,827
    • Hawthorn - $20,814,863
    • Essendon - $20,363,757
    • Adelaide - $19,764,193
    • Brisbane - $19,067,673
    • Collingwood - $17,546,328
    • Carlton - $16,550,678
    • Fremantle - $16,285,071
    • Western Bulldogs - $16,040,904
    • St Kilda - $14,795,190
    • Port Adelaide - $14,741,959
    • Melbourne - $12,644,379
    • West Coast - $11,790,884
    • Gold Coast - $9,549,814
    • Sydney - $7,201,195
    • North Melbourne - $6,164,116
    • Richmond - $5,430,252
    • GWS - $4,014,532
    Equity
    • West Coast - $53,315,633
    • Hawthorn - $41,559,254
    • Collingwood - $35,311,042
    • Essendon - $27,453 , 599
    • Western Bulldogs - $26,067,149
    • Richmond - $24,091,071
    • Fremantle - $12,485,724
    • GWS - $10,846,984
    • Geelong - $9,930,982
    • North Melbourne - $9,747,846
    • Carlton - $8,140,395
    • Adelaide - $6,195,846
    • Melbourne - $4,839,636
    • Port Adelaide - $4,103,265
    • Sydney - $2,085,819
    • St Kilda - ($634,575)
    • Gold COast ($1,601,434)
    • Brisbane - ($10,871,864)
     
    Last edited: May 1, 2017
  3. Gigantor

    Gigantor Brownlow Medallist

    GWS
    Other teams:
    Brumbies, Socceroos
    Joined:
    May 12
    Posts:
    13,878
    I would have thought that around 9 clubs recording losses (or exactly half) would be the norm.

    Ten is probably still in the expected range, depending on the size of those losses, but more than 10 starts becoming more of a concern.

    Is this merely the year we have to have before the new $2.5 billion deal kicks in? (or is that dependent on how much of a bump the players get in salaries?)
     
  4. bombersfan4000

    bombersfan4000 Norm Smith Medallist

    Essendon
    Other teams:
    Joined:
    Jun 14
    Posts:
    8,320
    It will be interesting as it is every year, but with the afl bringing in its equalisation tax recently many of the clubs have been forced to pull in their spending, so really you would think not so many clubs will record looses
     
  5. telsor

    telsor Brownlow Medallist

    Richmond
    Other teams:
    Habs
    Joined:
    Aug 04
    Posts:
    25,178
    Location:
    Here
    Long term average, I'd expect it to be less than half making a loss.

    Remember, we're not talking 'profit' here in the sense that companies have it...It's not the goal. The goal of a football club is actually to spend as much money as possible on making the team/club better. 'Profit' is really more a reflection of how well they've budgeted to do that, and with the long term in mind, a (small) profit over the course of the cycle should be the norm.

    The article does seem to suggest that at least part of the problem is that with the current media deal coming to a close the clubs have increased spending in anticipation of the greater sums available in future year, which probably means that several clubs either budgeted for this loss or set things up a lot closer to break even than would normally be the case.
     
  6. Gigantor

    Gigantor Brownlow Medallist

    GWS
    Other teams:
    Brumbies, Socceroos
    Joined:
    May 12
    Posts:
    13,878
    Yeh, that's probably where things stand - we'll no the truth of that at the end of 2017.
     
  7. Kwality

    Kwality Brownlow Medallist

    West Coast
    Other teams:
    Joined:
    Aug 11
    Posts:
    12,388
    Location:
    Tootgarook
    Spending money you don't have - fine for some kid funded from Mums purse.

    At least Gil appears to be conscious of one repeat weakness:
    “Historically — we’re in the last year of a broadcast deal — our expenses get away from our revenues and we need to correct that,” he said.

    Its all well & good to run with motherhood statements BUT the ongoing reluctance of many clubs to live within their means has to have an end date:
    “That’s why we’re talking about this next six-year period — about an investment model, doing all of the deals together and making sure that we get financial security and a generational horizon into our decisions.”
    Perhaps its as simple as the AFL dividends to the clubs, but that'd leave less money for head office & its non footy spending.
     
    Tassieboy and Calcium Man like this.
  8. telsor

    telsor Brownlow Medallist

    Richmond
    Other teams:
    Habs
    Joined:
    Aug 04
    Posts:
    25,178
    Location:
    Here
    Yes and no...

    If you expect your income over the next 4 years to be...40m, 41m, 50m, 50m then planning for your spending go 40, 43, 46, 50 isn't unreasonable, indeed, the more gradual increase could be far more cost effective.
     
  9. Gigantor

    Gigantor Brownlow Medallist

    GWS
    Other teams:
    Brumbies, Socceroos
    Joined:
    May 12
    Posts:
    13,878
    True....within reason of course, we are yet to see any figures.

    It's interesting that these predictions are already being made first week of September.
     
  10. Kwality

    Kwality Brownlow Medallist

    West Coast
    Other teams:
    Joined:
    Aug 11
    Posts:
    12,388
    Location:
    Tootgarook
    Its softening us up - will North be out earlier with more spin than Warney, may be Murali ? A message from Gil to club spin doctors ?
     
  11. telsor

    telsor Brownlow Medallist

    Richmond
    Other teams:
    Habs
    Joined:
    Aug 04
    Posts:
    25,178
    Location:
    Here
    You'd expect clubs to have a fair idea of how they're tracking against their budget with 10/12 months gone.
     

    (Log in to remove this ad.)

  12. The_Wookie

    The_Wookie Queenslander!

    Carlton
    Other teams:
    Joined:
    Jul 10
    Posts:
    28,648
    Location:
    Adelaide
    http://www.heraldsun.com.au/sport/a...e/news-story/227a5c84d74fc9031f90ebea611aeca9
     
  13. The_Wookie

    The_Wookie Queenslander!

    Carlton
    Other teams:
    Joined:
    Jul 10
    Posts:
    28,648
    Location:
    Adelaide
    http://www.hawthornfc.com.au/news/2016-11-11/hawthorn-announces-2016-financial-result
     
  14. The_Wookie

    The_Wookie Queenslander!

    Carlton
    Other teams:
    Joined:
    Jul 10
    Posts:
    28,648
    Location:
    Adelaide
    Essendon have posted a 9.8 million loss
    http://www.heraldsun.com.au/sport/a...n/news-story/ff9ee4fceda8da888fd3bf263a98fd83

    Essendon statement here.

    Essendons Annual Report is here. The media report and statements glossing over a 3 million drop in sponsorship last year.
     
    Last edited: Nov 15, 2016
  15. Great8

    Great8 Norm Smith Medallist

    Essendon
    Other teams:
    Manchester United, Juventus,
    Joined:
    Apr 15
    Posts:
    7,822
    Think we will see a big increase in sponsorship this year.
    Whilst the report isn't great it's better than I expected and I'm very confident the club will turn it around.
     
    bombersfan4000 likes this.
  16. bombersfan4000

    bombersfan4000 Norm Smith Medallist

    Essendon
    Other teams:
    Joined:
    Jun 14
    Posts:
    8,320
    The club is one of the more financially stable clubs in the comp. a large portion of the debt is still carried over from the building of the new $30 million facility out at Tullamarine.

    Still a large debt isn't great but no doubt it will be reduced over the years. At least he club isn't begging for hand outs from the afl like the majority of the other clubs are and have done over th years
     
  17. telsor

    telsor Brownlow Medallist

    Richmond
    Other teams:
    Habs
    Joined:
    Aug 04
    Posts:
    25,178
    Location:
    Here
    Undoubtedly, but the whole saga has taken EFC from being a financial powerhouse to an also ran. It will be interesting to see how full that turnaround will be...Quite likely it will take years before the club is as attractive to sponsors again for example.

    Pretty much every revenue category was down (the only exception being 'rental income' which went up almost 20K). That's not something you just shake off.
     
  18. The Prosecutor

    The Prosecutor Norm Smith Medallist

    Essendon
    Other teams:
    Joined:
    Sep 11
    Posts:
    8,993
    You'd be very surprised. We just signed one of if not the most lucrative apparel sponsorship in Australian sport.
     
  19. telsor

    telsor Brownlow Medallist

    Richmond
    Other teams:
    Habs
    Joined:
    Aug 04
    Posts:
    25,178
    Location:
    Here
    There will always be exceptions, but companies usually care about their reputations, and will be hesitant to attach themselves to a group that might reflect badly. They'll wait to see how things go, and when you only have 2 groups competing to be shorts sponsor rather than 5, you'll still sign a deal, but the money earned is likely to be lower.

    Apparel sponsors are a different kettle of fish though...They don't tend to have a lot of other options than to deal with sporting clubs, so they'll take them anyway.
     
  20. The Prosecutor

    The Prosecutor Norm Smith Medallist

    Essendon
    Other teams:
    Joined:
    Sep 11
    Posts:
    8,993
    Tool Group has been on the shorts for ages, given Paul Little's relationship to the club, that won't be going anywhere soon.

    We haven't lost any sponsors and we've actually gained new sponsors (best thing about the ISC deal is even beyond their $$, they have agreed to a non-exclusive deal, hence why we've been able to sign the likes of Skins and New Era also as apparel sponsors where Adidas demand exclusivity.
     
    bombersfan4000 likes this.
  21. Muggs

    Muggs Premiership Player

    Adelaide
    Other teams:
    Joined:
    Jan 15
    Posts:
    4,041
    Location:
    Your local dark alley
    Insurance is a wonderful thing in these situations

    They already provided for these costs in the balance sheet, so provided their estimates are correct, (or not low) won't affect next years profit figure, only cash balance. The expense was recognised this year.
     
    Dave and The Prosecutor like this.
  22. telsor

    telsor Brownlow Medallist

    Richmond
    Other teams:
    Habs
    Joined:
    Aug 04
    Posts:
    25,178
    Location:
    Here
    So you haven't lost any, and you've even signed new ones...and yet revenue is massively down.

    Could it be they've resigned, but at lower values?
     
    Muggs likes this.
  23. The Prosecutor

    The Prosecutor Norm Smith Medallist

    Essendon
    Other teams:
    Joined:
    Sep 11
    Posts:
    8,993
    Dave likes this.
  24. Muggs

    Muggs Premiership Player

    Adelaide
    Other teams:
    Joined:
    Jan 15
    Posts:
    4,041
    Location:
    Your local dark alley
    You did lose Adidas as they did not resign.

    As for the ISC deal, yes lucratuve due to to total dollar amount across the years due to it being "long term"
    But very much doubt they giving you as much per year as Adidas.
     
  25. The Prosecutor

    The Prosecutor Norm Smith Medallist

    Essendon
    Other teams:
    Joined:
    Sep 11
    Posts:
    8,993
    We're getting more from ISC and we elected to move on rather than dropped.

    While we originally wanted five years instead of seven with ISC, as we know at the tail end the amount we'll be getting paid then won't reflect our market value, the sheer financial contribution along with the ability to sign with other apparel suppliers was way too good to not move from Adidas (who do not budge on the exclusivity clause).
     
    Muggs likes this.