Official Club Stuff 2016 Club Memberships - Final Tally now in OP

[The_Wookie]

Link?

Doesnt appear to be in the online edition

 

[sverik25]

Doesnt appear to be in the online edition

Yeah I only saw it in the print edition.

 

[PiesFan33]

 

[Gralin]

http://www.afl.com.au/news/2016-08-25/hawks-overtake-pies-to-top-membership-ladder

From the AFL website today

 

[manicmagpie]

View attachment 280595

http://www.afl.com.au/news/2016-08-25/hawks-overtake-pies-to-top-membership-ladder

From the AFL website today

Makes sense, I think we had a similar reduction of a few hundred memberships from our total in the AFL audited figures last year. There's obviously some product we're selling the AFL don't consider memberships but we do.

I'm pretty happy with how our figures have held up this year despite the season being over by about Round 4. The move to roll over memberships by direct debit each year is probably the biggest advancement for club finances ever. You'd think that there would be thousands of the 50k+ fans who are automatically renewed that may not have bothered otherwise. Not to mention the time and cost of chasing those people up which is saved.

 

[Gralin]

Makes sense, I think we had a similar reduction of a few hundred memberships from our total in the AFL audited figures last year. There's obviously some product we're selling the AFL don't consider memberships but we do.

I'm pretty happy with how our figures have held up this year despite the season being over by about Round 4. The move to roll over memberships by direct debit each year is probably the biggest advancement for club finances ever. You'd think that there would be thousands of the 50k+ fans who are automatically renewed that may not have bothered otherwise. Not to mention the time and cost of chasing those people up which is saved.

Yeah in and of themselves I find the numbers almost meaningless, revenue would be a better indicator, even a break down of games paid for separating your non game day and game day or showing the 11 game vs 3 game etc.

Even then not fair on all clubs based on venue limitations, but def a good result for pies

 

[manicmagpie]

Yeah in and of themselves I find the numbers almost meaningless, revenue would be a better indicator, even a break down of games paid for separating your non game day and game day or showing the 11 game vs 3 game etc.

Even then not fair on all clubs based on venue limitations, but def a good result for pies

Yeah, it would be nice to see the full breakdown but I can't see it happening. At least the AFL have broken it down to some degree in that story you linked to.

 

[sverik25]

Worth noting though, that of the 39,000 increase in club members, 23,000 of these came in non-access memberships, and that only about half of the members have what we would consider a full membership (access to at least all home games).

 

[The_Wookie]

 

[Ichabod Noodle]

Any breakdown on the categories within each club? Trying to find out how many junior members we have compared to the others.

 

[Garlic muncher]

Any breakdown on the categories within each club? Trying to find out how many junior members we have compared to the others.

I remember reading something a couple of years ago about junior members, GWS had the highest % and WCE the lowest.

 

[Ichabod Noodle]

I remember reading something a couple of years ago about junior members, GWS had the highest % and WCE the lowest.

Yeah, that's the thing - a couple of years ago. Highest percentage - and in raw numbers we had more than GC, St. Kilda, Brisbane, Melbourne, Freo and the Dogs. Trouble is they were 2014 figures and I really need newer figures to be making my arguments elsewhere about how to grow a club from the ground up and build our supporter base.

 

[Cylon7]

These are nice graphs but they don't give much information.
How much money has each club received from memberships?
Do Melbourne clubs have discount three game memberships e.g. Canberra's GWS deal?

 

[The_Wookie]

These are nice graphs but they don't give much information.
How much money has each club received from memberships?
Do Melbourne clubs have discount three game memberships e.g. Canberra's GWS deal?

The amount clubs received from memberships wont be known until their individual annual reports come out.
All cluibs do a three game membership these days. However, the breakdown of 11-5-3 game memberships is rarely released.

 

[Cylon7]

The amount clubs received from memberships wont be known until their individual annual reports come out.
All cluibs do a three game membership these days. However, the breakdown of 11-5-3 game memberships is rarely released.

Okay, so the membership count is meaningless.

 

[The_Wookie]

Okay, so the membership count is meaningless.

its not meaningless at all - its a relatively good indicator of club support (no one buys miltiple three game memberships for themself) if you use the AFL audited figures and theres inherent value to sponsors and advertisers in the number of people you can reach with membership contact information, as well as being a source of revenue.

 

[Garlic muncher]

A measure of club support? Really? If that is an indicator then it conflicts with a morgan poll done recently which showed the level of national support for the clubs. North Melbourne fared the worst of the Melbourne teams that despite having 45,000 members, the gallop poll suggested that nationally they only had 230,000 supporters which was over 130,000 short of other Melbourne based teams with lower memberships.

Statistics often lie. There is a saying that goes, "Statistics - beat them them around long enough and they'll confess". In other words they'll tell you anything, depending upon the answers that you're looking for.

From what I have seen most of them seem to be in the west.

 

[The_Wookie]

A measure of club support? Really? If that is an indicator then it conflicts with a morgan poll done recently which showed the level of national support for the clubs. North Melbourne fared the worst of the Melbourne teams that despite having 45,000 members, the gallop poll suggested that nationally they only had 230,000 supporters which was over 130,000 short of other Melbourne based teams with lower memberships.

Statistics often lie. There is a saying that goes, "Statistics - beat them them around long enough and they'll confess". In other words they'll tell you anything, depending upon the answers that you're looking for.

I said it was an indicator, I never said it was the be all and end all. Any more than a roy morgan survey is.

 

[jatz14]

A measure of club support? Really? If that is an indicator then it conflicts with a morgan poll done recently which showed the level of national support for the clubs. North Melbourne fared the worst of the Melbourne teams that despite having 45,000 members, the gallop poll suggested that nationally they only had 230,000 supporters which was over 130,000 short of other Melbourne based teams with lower memberships.

Statistics often lie. There is a saying that goes, "Statistics - beat them them around long enough and they'll confess". In other words they'll tell you anything, depending upon the answers that you're looking for.

Your using stats to counter stats

Sent from my XT1068 using Tapatalk

 

[Arwib]

http://www.canberratimes.com.au/afl...rning-blue-red-and-white-20160927-grpgge.html

Swans have 12000 Victorian members now.

 

[Garlic muncher]

http://www.canberratimes.com.au/afl...rning-blue-red-and-white-20160927-grpgge.html

Swans have 12000 Victorian members now.

They probably have something like 35-40k Sydney based fans.

The real real measure of success IMO, and don't get me wrong they are a successful club and have tremendous support in Sydney would be selling the SCG out or close to it with 11 home game packages- I actually wonder how close or faraway they are to doing this.

 

[Arwib]

That's quite arbitrary tbh. Sydney isn't Perth.

 

[Garlic muncher]

Arbitrary retort really, it is a valid point, because i would have thought the Swans were working towards that.

 

[RussellEbertHandball]

http://www.canberratimes.com.au/afl...rning-blue-red-and-white-20160927-grpgge.html

Swans have 12000 Victorian members now.

Which is nicely reflected when the swans play a Melbourne team and you compare the crowd in that game to another non Vic team play the same Melbourne team at same ground in the same time slot. You are looking at least a 5k difference in crowd.

 

[pOleK]

Are Foxtel numbers included into that total and average? If not we could definitely reach that 4.5m