Strategy 1
If we'd said to JL, "mate, we love you, we love your dedication and your commitment to our club. You've worked incredibly hard to earn your spot and we know it hasn't always been easy and your patience and perseverance has been outstanding. That said mate, Tom Rockliff has agreed to come here and we see him equal to Sloaney and Braddles in our engine room. They want our first rounder and they want you. As you know, we've been carrying an extra insider for a number of weeks, but we won't be structuring up that way next year. In terms of first choice 22, this puts you head to head with Dougie, who's contracted for 2 more, plus Knighta is in that mix too. We know you've got a lot of good footy ahead of you and deserve to be playing at the highest level. But with our mix for the next few years and the structure we're going with, our club is probably not the best place for you. Obviously it's not our story to tell mate, but we understand Brissy will be offering 3 plus a trigger on pretty good coin. This is never easy mate, as I said we love what you do, but have a think about this, discuss with those you need to, it's a huge decision and don't hesitate mate, my door is always open."
Strategy 2
"Hello JL's manager, here's an (insulting) offer that we think provides fair value to all parties going forward and recognises where we see Jarryd's football and what he brings to the side. If Jarryd decides a trade is in his best interests, we might be able to help him with that. We've had some interest which might benefit his football."
Strategy 1 has a shot at getting the deal done in a win:win:win with Brisbane. Strategy 2 has no shot and will result in Lyons considering only himself, rightly so, and selecting only one club for us to trade with. Full value is rarely achieved under those circumstances. Especially if it's a bunch of pricks like Essendon or GoldcCoast with their recent militant stance on player loss.