creme_fraiche the creed is a gimmick and always was. They werent always successful even with the creed. I agree with you though that the whole club has become one big exercise in PR and fan engagement. They dont know what their club stands for. The fans got sucked into 'one club', 'back in black', 'Never give up', 'port adelaide football' and the ever cringeworthy NTUA singalong. To me, the ultimate sign Port lost its direction was when they committed the ultimate sacrilege in dropping its premiership jumper. That jumper oozed success. But they lose one granny in it and they ditch it for a jumper designed by a 9yo girl that looks incredibly shit with no imagination because it had lots of 'black'. Geelong played in 5 losing grand finals in a row. They still have the same jumper. At the moment they are lost.