Just watched this too. Wow. They really had to stretch it out
On Hinkley, he seems to be making some really simple mistakes in regards to Sports Psychology and motivation. It could just be the edits don't show him in a great light, but even my 13 year old girl said it seemed like he was trying to scare them into not playing badly. Constantly reminding them of the negatives - even when they won - constantly telling them they are different to successful teams - that they aren't perfect and they need to find out why - really drumming in that everything was emotionally driven. Seemed very basic to me.
As far as the doco goes, thought it was really badly put together. When Hinkley threatens to bring in some Magpies players - you don't see the follow up. The whole thing was basically pre-game hype / slow-motion from the games with media commentary / a few shots from the change rooms after.