Resource 2017 Financial Results

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Arwib

Club Legend
Apr 9, 2011
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Sydney
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Not sure there isn't more to it than that. That'd leave matchday receipts of ~$2.9M which would be one of the highest of all clubs, which seems unlikely given their attendance figures.

Could it be that 'AFL distributions' includes more than just the 'grant revenue' referenced on p24?

Solid chance it wouldn't include travel subsidies, finals expenses and finals prize money, I reckon.
 
That kind of supports what Gil said though given none of those 3 clubs are currently sustainable.

That and that it demonstrates that not all revenue is equal when making such a determination.

St Kilda only got over the line because of one offs and even if GWS & GC got close, so much of it is due to the AFL, that it shouldn't really count for any sustainability measure.



That said, the idea behind GC & GWS was always for long term growth and while I'm not a huge fan of that, now that it's happening, we kind of have to give them the chance to achieve that before writing them off.

As for North and St Kilda...Incumbency has its advantages...If they were to be replaced by another team, that team would need to be able to demonstrate that it would be not just equal to them, but significantly better...So $45M remains a decent minimum standard for consideration (in a rough, 'depends on how those numbers are made up', kinda way).
 

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So working thru those figures

So strong has the financial performance of the Eagles been that the club has accumulated $21.8 million in cash on its balance sheet and another $42 million of fixed interest and equity investments. = $63.8mil of cash and cash equivalent

West Coast is shifting its headquarters to a $61.5 new facility at Lathlain Park, seven kilometres south-east of the Perth CBD, which will include training facilities, a community hub and space for the Wirrpanda Foundation, founded by former Eagles player David Wirrpanda, and the local Perth football club.

Eagles chief executive Trevor Nisbett says the club is contributing $35 million to the project, believed to be the biggest spend by a sports club given many clubs' facilities are usually built with government money in conjunction with community and other sports organisations.

The Eagles have launched a fundraising campaign for about $8 million via the sports foundation, donations for which are tax-deductible. Nisbett believes raising the sum will ensure the Eagles are "future-proofed" in a financial sense after their $35 million Lathlain spend.

So Cost of New Centre..... $61.5m
Less
Federal govt Contribution.. $10.0m see http://www.westcoasteagles.com.au/news/2015-08-22/lathlain-boost
State govt contribution..... $10.0m see http://www.westcoasteagles.com.au/news/2016-09-20/eagles-turn-first-sod
Net to have to finance...... $41.5m
Less
Fundraising campaign........ $8.0m
Net Left to fund from cash $33.5m

Cash and Cash equivalents...... $63.8m
Funds needed for Lathlain Park $33.5m
Net for Future Fund................ $30.0m

So bank one more years profit in 2018 before its completed at the end of this year turns $30m into $35m.
 
Jul 2, 2010
37,959
36,138
Adelaide
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AFL the richest sporting code in town, results reveal
by John Stensholt
ref: http://www.afr.com/business/sport/afl-the-richest-code-in-town-results-reveal-20180315-h0xhug

The AFL will on Friday reveal a record $48.8 million surplus for its 2017 financial year from its highest-ever income of $650 million, cementing its status as by far the richest sport in the country.

Defending premier Richmond opened the league's 2018 season on Thursday night in front of a crowd of more than 90,000 at the Melbourne Cricket Ground.

But it is the inclusion of Etihad Stadium on the fringe of Melbourne's CBD on the AFL's balance sheet for the first time which shows the league's financial strength, with its total assets rising to $399 million. Net assets across the consolidated entity, taking in both the AFL and the stadium and after debts related to the stadium, reached $185 million.

Etihad Stadium was purchased for $200 million last year, with the AFL taking out a $280 million bank loan to fund the deal and provide it with ongoing working capital.

1521704607324.png

The league is paying $15 million off that loan annually, and such is its financial strength that it also has set aside $20 million in its latest accounts for a capital reserve to be managed by AFL and club executives, to which it plans to add another $20 million annually for the next five years, even after increasing distributions to its 18 clubs and giving players a pay increase.


"It allows us to establish a framework to set the code up well past the six-year period of the current broadcast deal," AFL chief financial officer Travis Auld told The Australian Financial Review. "The increase in broadcast revenue is a once in a generation opportunity to invest in the future."

New contracts

The AFL is heading into the second year of a $2.5 billion broadcast deal with Seven West Media, News Corporation and Telstra. The league also used a future fund of $89 million to help fund the Etihad purchase and there is now $185 million of debt on the AFL balance sheet. The property, plant and equipment value increased by $217.7 million as a result of the Etihad purchase.

Most clubs that hold home games at Etihad Stadium have long complained that their stadium deals have been onerous, though Mr Auid said the AFL was on the verge of striking new contracts with the teams that would allow them to make more money but also ensure the stadium remained profitable for the league on an operating basis.

The AFL is also negotiating with the Victorian government for funding to go towards what could be a $200 million revamp of Etihad Stadium and the surrounding precinct at Docklands. The plans include the knocking down or refurbishing of the AFL's adjacent headquarters.

Broadcast revenue for the league rose to a record $381 million from $264 million in 2015, while commercial income including Etihad Stadium reached $265 million from $185 million the year before.

The AFL made a record $305 million distribution to clubs in 2017 and total player payments reached $224 million or about $12.4 million per club.
 
From this mobs twitter account an their website story that talks around this table

Edit I forget I said this about WCE and Freo before, but their figures are bullshit in the table below because the person doing "the research" didn't think.

WCE's true figure from their very detailed breakdown of revenues compared to other clubs is

Sponsorship revenue................ 7,784.284
Corporate hospitality revenue.... 9,342,144
Signage and advertising revenue 2,331,242
Total..................................... 19,457,670 Plus they functions and special events $4,175,693

Fremantle's true figure from their very detailed breakdown of revenues compared to other clubs is

Sponsorship revenue and finals bonuses 6,270,183
Corporate revenue.............................. 5,007,195
Signage revenue................................. 2,456,664
Total................................................ 13,734,042 Plus they functions and special events $1,224,265


https://twitter.com/sponsorshipnews


DY3lirqV4AEsj9E.jpg


https://www.sponsorshipnews.com.au/...=1&act=2&stream=1-3-1&selkey=46940&hlc=2&hlw=
Collingwood has overtaken the Sydney Swans as the biggest sponsorship earner among the top sports clubs, with revenue of $18.9 million in 2017, a year in which all but four AFL clubs increased sponsorship revenue. New analysis by market research firm IBISWorld provided to Sponsorship News shows that total sponsorship and fundraising revenue flowing to AFL clubs rose by 8.3% to $208 million last season, up from $192m in 2016.

That figure excludes Port Adelaide, which is the only one of the 18 AFL clubs that doesn’t provide a breakdown of its commercial revenue streams in its financial reporting.

With sponsorship revenue growing 11.3% to $18.94m, Collingwood has reclaimed top place from Sydney, although the Swans also increased sponsorship revenue by 1.9% to $18.92m. The top four was rounded out by Adelaide, up from fifth after 16.9% growth to $17.1m, and Geelong (3.2% growth, $16.6m). The biggest move up the ladder came from North Melbourne, which rose four places to 9th after sponsorship rose 43.7% to $12.3m. The Kangaroos' strong result and similar growth at GWS means a record 11 AFL sides had sponsorship revenue of more than $10m, up from 8 last year. Other strong performances came from the two most recent AFL champions – last year's winner Richmond moved into 7th place after sponsorship increased 28.9% to $13.6m, while the flow on from the Western Bulldogs' 2016 premiership helped sponsorship revenue to grow 23.6% to $11.9m, putting the club in 10th spot.

Just four clubs saw sponsorship decline, including struggling Queensland clubs, the Brisbane Lions ($8.8m, down 7.4%) and Gold Coast Suns ($5.9m down 26.1%), which dropped to 13th and 17th on the ladder respectively. Of the other two teams to see declines, Carlton can point to the $1.9 million owed by bankrupt former sponsor CareerOne, while West Coast saw sponsorship fall 2.3% to $7.7m but posted increases across all other commercial streams, including signage and advertising, which other AFL clubs bundle with sponsorship revenue.
https://www.sponsorshipnews.com.au/...=1&act=2&stream=1-3-1&selkey=46940&hlc=2&hlw=
 
Last edited:
Jul 2, 2010
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Adelaide
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Cant remember a time before when the AFL Annual Report has been available the same day they've released their results, but here we are. This is the Concise report.


aflrevexp2017.png


Note the AFL has moved its future fund into retained earnings, and started a capital reserve which aims to have 120m in the bank at the end of this 6 year period.
 
Jul 2, 2010
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So the full glossy report is out.


Some points not already mentioned from the concise report

  • The AFL notes that its an industry sector which generated $6.45 billion in financial contribution to the Australian economy in 2017.
  • There were 15,827,586 spectators at Australian Football matches in 2017. Of the total attendances, 48.6 per cent were at AFL matches (including the new AFLW competition).
  • Australian Football paid an estimated $580 million in taxes during 2017 comprising:„ $489.2 million for taxes collected on behalf of the Government (including net GST $117.1 million and PAYG $372.1 million) as well as $90.7 million for direct taxes (payroll tax etc).
  • The AFL notes the Port game in Shanghai was watched by a peak television audience in China of 4.482 million people.
  • The AFL notes that the base general admission price for a ticket to a match hasnt increased since 2014.
  • Streaming of live AFL matches through the Live app grew by 115 per cent to more than 400 million minutes – that’s more than 760 years of AFL football viewed on mobile devices in 2017.
  • Despite overall television industry ratings being down 8.9 per cent year on year, the average gross national audience across free-to-air and subscription television per home and away round was 4.449 million, compared with 4.508 million in 2016 (a decrease of only 1.3 per cent).
  • The cumulative gross national audience during the H&A season exceeded 102 million (102,337,684), slightly down from 103.7 million (103,697,176) in 2016. The 102 million viewers comprised 62.98 million viewers on FTA (down 2.5%) and 39.36 million viewers on STV (up 0.7%).



 
Aug 14, 2011
44,794
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Mclaren Mercedes F1
Australian Football paid an estimated $580 million in taxes during 2017 comprising:„ $489.2 million for taxes collected on behalf of the Government (including net GST $117.1 million and PAYG $372.1 million) as well as $90.7 million for direct taxes (payroll tax etc).

Subtle strike at those agitating for certain high profile non for profits including the AFL to be taxed - left wondering if 'Australian Football paid' refers to the AFL as a legal entity or does it include the clubs too?

:thumbsu: to Gil & co.
 
Subtle strike at those agitating for certain high profile non for profits including the AFL to be taxed - left wondering if 'Australian Football paid' refers to the AFL as a legal entity or does it include the clubs too?

:thumbsu: to Gil & co.


I would imagine that 'Australian Football paid' includes all levels....so the local suburban clubs paying GST on the pies they sell would presumably be included. It's probably not unrelated to the comment about being an 'industry sector worth 6.45B to the Aus economy'.

That doesn't make it invalid though...after all, it would be a pretty tough line to draw to tax the AFL, but leave other sporting comps untaxed.
 

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This is bollocks. The afl figure is clearly taken from the afl annual report which excludes all non afl club revenue

Presumably the other comps are worked out the same way (league revenue, not club revenue).

I do agree that it doesn't show the entire picture for the various sports, it doesn't actually claim to, so 'bollocks' is probably a bit strong.
 

NoobPie

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Presumably the other comps are worked out the same way (league revenue, not club revenue).

I do agree that it doesn't show the entire picture for the various sports, it doesn't actually claim to, so 'bollocks' is probably a bit strong.

No I'm pretty sure it's based on club revenues for the other leagues. Not clear what the source is but I would say they have just used the afl annual report whereas they have used aggregate club revenues for the other leagues.
 

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Feb 12, 2010
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Presumably the other comps are worked out the same way (league revenue, not club revenue).

I do agree that it doesn't show the entire picture for the various sports, it doesn't actually claim to, so 'bollocks' is probably a bit strong.
Of course it's league revenues. Arguing otherwise is a bit out there.

Looking at that La Liga figure, it roughly matches the combined revenues of Real Madrid, Atletico and Barcelona. If the figure was league + club it wouldn't fit on the graph!
 

NoobPie

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DERIBERATE

Premiership Player
Feb 12, 2010
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7,656
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Adelaide
Other Teams
Adelaide United, Leeds, Bohemians

NoobPie

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http://www.laliga.es/en/news/laliga...evenues-in-a-single-season-for-the-first-time

Club revenues are over 3 billion Euro. 3.75 billion US.

La Liga revenue in that graphic is 2.2 billion US.

It's clearly league revenue.

Actually it's clearly not. Perhaps the 2.2 was a bit dated but, without the clubs own revenues (including uefa cl) la liga gets nowhere near that much revenue....not even close

The fact you are still trying to claim that despite apparently looking at the links goes to the degree of your ignorance
 

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Feb 12, 2010
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Actually it's clearly not. Perhaps the 2.2 was a bit dated but, without the clubs own revenues (including uefa cl) la liga gets nowhere near that much revenue....not even close

The fact you are still trying to claim that despite apparently looking at the links goes to the degree of your ignorance
I think you just hate football TBH.
 
Nov 8, 2000
33,295
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South of the river
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Fremantle
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Peel Thunder
It actually looks like most of those figures are aggregate club revenues. If you look at the chart on page 59 of that document (i.e aggregate revenues of all the top division clubs) the figures seem to be roughly the same as what's used in that twitter chart given a euro is about the same as a US dollar. It just seems like too much of a coincidence that league revenue would be about the same as aggregate club revenue in all those cases.
 

NoobPie

Cancelled
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It actually looks like most of those figures are aggregate club revenues. If you look at the chart on page 59 of that document (i.e aggregate revenues of all the top division clubs) the figures seem to be roughly the same as what's used in that twitter chart given a euro is about the same as a US dollar. It just seems like too much of a coincidence that league revenue would be about the same as aggregate club revenue in all those cases.

Well, you must hate soccer too then
 

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Premiership Player
Feb 12, 2010
4,113
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Adelaide
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It actually looks like most of those figures are aggregate club revenues. If you look at the chart on page 59 of that document (i.e aggregate revenues of all the top division clubs) the figures seem to be roughly the same as what's used in that twitter chart given a euro is about the same as a US dollar. It just seems like too much of a coincidence that league revenue would be about the same as aggregate club revenue in all those cases.
A Euro is 25% more than a USD. For the La Liga figure - it's 3 billion US. 3 billion and 2.2 billion isn't "roughly the same". The difference is 2 AFLs by that graph.

On a certain level it's actually not too prudent at all to represent aggregate club revenues as league revenue. For example the champions league winner gets about 75 million USD. It's not league revenue by any measure, it's from UEFA.
 

NoobPie

Cancelled
Sep 21, 2016
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A Euro is 25% more than a USD. For the La Liga figure - it's 3 billion US. 3 billion and 2.2 billion isn't "roughly the same". The difference is 2 AFLs by that graph.

On a certain level it's actually not too prudent at all to represent aggregate club revenues as league revenue. For example the champions league winner gets about 75 million USD. It's not league revenue by any measure, it's from UEFA.

Perhaps whatever that chart was based on they backed out the uefa distributions?

Whatever it is most definitely though is club revenues

Tv revenues are 1.25 euro which only recently were negotiated by la liga (previously the clubs negotiated their own). La ligas revenues would be not too far north of that.

https://www.eurosport.com/football/...al-madrid-on-tv-income_sto6461357/story.shtml

The afl is bigger revenues than all but the big five euro leagues and Brazil (and not by much in the latter case)
 
Jul 26, 2007
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Eagles with the lowest AFL distribution but tops the profits and net assest with zero gaming revenue.

Collingwood would be losing money every year without gaming revenues.

So much for the biggest and best club on and off the field Eddie. Time for a change there. How van a club with so many supporters need gambling revenue to turn a profit? After all the block buster games and time slots the AFL gifts them?
 

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