Resource 2017 Financial Results

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Rob said:
You're right, any current AFL club would become next to worthless if they moved to another league. But I think it's in the context of not needing to walk on eggshells when talking about the AFL because they can't really punish them financially if they disapprove.
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AFL still controls the fixture which controls the audience which controls marketability, which controls sponsors and memberships

All 18 clubs are subservient to the AFL. And the AFL could destroy any club it wishes.
 
CrowsB4hoes said:
AFL still controls the fixture which controls the audience which controls marketability, which controls sponsors and memberships

All 18 clubs are subservient to the AFL. And the AFL could destroy any club it wishes.
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Rubbish. They're still going to give every club 11 home games. Both Perth clubs generally get a s**t fixture with very few prime time national FTA games and receive pretty much the base AFL distribution each year, yet both are in the category that Kennett talks about. Other than another trip to Launceston there's not much the AFL could do if they wanted to 'destroy' them.
 
Rob said:
Rubbish. They're still going to give every club 11 home games. Both Perth clubs generally get a s**t fixture with very few prime time national FTA games and receive pretty much the base AFL distribution each year, yet both are in the category that Kennett talks about. Other than another trip to Launceston there's not much the AFL could do if they wanted to 'destroy' them.
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Make Brad Scott your coach?
 

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We can debate for ages but no club is truly "independent" of the AFL insofar as the AFL owns the club branding and technically hands our licenses to play every year.
 
threenewpadlocks said:
We can debate for ages but no club is truly "independent" of the AFL insofar as the AFL owns the club branding and technically hands our licenses to play every year.
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its not an annual license at all, the licences are perpetual unless the clubs screw up. The licenses cannot be revoked by the Commission without majority club consent and without real cause.
 
The_Wookie said:
its not an annual license at all, the licences are perpetual unless the clubs screw up. The licenses cannot be revoked by the Commission without majority club consent and without real cause.
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Fair enough, though the licenses are still owned by the AFL?
 
threenewpadlocks said:
Fair enough, though the licenses are still owned by the AFL?
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Its a franchise system - like Mcdonalds and other places. You buy the license, and then HQ pretty much dictates what you can and cant do with it.

VFL Clubs moved to a franchise system in exchange for certain financial commitments from the AFL, such as distributions from media rights and licensing - these are essentially guaranteed under the agreements the clubs have with the league, and its believed the league could not legally refuse them. From 1986, the AFL sold the licenses to the new clubs for $4 million each (this would have included the proposed Hecron buyout of Fitzroy)
 
The West Australian Football Commission (WAFC) has reported an operating profit of $4.27 million and a cash result of $10.97 million for the 2017 financial year.

The operating profit and cash result includes $10.95 million of State Government funding for 2018 that was received October 30, 2017, plus a charge for accelerated Stadium depreciation.

Separate to State Government funding, the WAFC recorded a net positive cash result of $20,000.


Operating revenue in 2017 increased by 1% from 2016.

WAFC CEO Gavin Taylor said that cost reduction efforts in administration and facilities had provided opportunity to maintain the WAFC’s investment across football in WA.

“Ongoing reviews and controls of operating expenditure played a key part in containing costs in 2017, which contributed to the overall result and allowed us to increase our investment into football related activities by 4.6%,” he said.

“Subiaco Oval hosted a wide range of concerts, AFL games and functions in its final year of operation, with solid catering revenues assisting in a strong financial return and contributing over 40% of the WAFC’s total revenue in 2017.”

The WAFC would like to acknowledge the West Coast Eagles, Fremantle Football Club, the AFL and the West Australian Government through the Department of Local Government, Sport and Cultural Industries for their ongoing investment into WA football and the community benefits it delivers.

Major WAFC outcomes achieved in 2017 included:

  • Completing negotiations with the State Government on a ‘Football funding Football’ agreement for the next 50 years.
  • Completing the Structural Review of Football and the associated consultation process for WA Football stakeholders.
  • Finalising a new 5-year WAFC Strategic Plan that sets a clear vision, goals and objectives for WA Football.
  • Finalising the new Talent Development Model to be launched in 2018, with $1M in new funding support from the AFL.
  • Restructuring WAFC operations in line with the new Strategy and funding.
  • Successful management of Subiaco Oval in its final year of operation including hosting Adele, the largest ever concert at the venue.
  • Increasing year on year participation numbers by 9% to 330,001
  • Female participation growing 28% from 72,386 to 92,761.
  • The performance of WA’s State teams in showcasing WA talent.
  • WA’s Kickstart and All Nations teams winning their divisions at the 2017 National Diversity Championships.
 
AFR story:
http://www.afr.com/business/sport/w...able-sports-club-in-australia-20180309-h0x997

West Coast Eagles are the most profitable sports club in Australia, an analysis of the financial reports of the teams in the big codes reveals.

The financial accounts the club recently lodged with the corporate regulator for the year to October 2017 show the club Eagles made an operating surplus of almost $5.4 million last year from $64 million revenue.

Though that surplus was down from $6 million in the previous year, the Eagles balance sheet is surely the strongest in the AFL and across any sports code.

The only AFL club to get near the Eagles in the profit stakes was Essendon. The Bombers recorded a profit of slightly more than $5 million but their revenue included about $3.97 million in donations from supporters via the Australian Sports Foundation.

So strong has the financial performance of the Eagles been that the club has accumulated $21.8 million in cash on its balance sheet and another $42 million of fixed interest and equity investments.

The twist compared with most other clubs, though, is that the Eagles are about to spend a chunk of their money on the big move into their new training and administration facilities this time next year.

West Coast is shifting its headquarters to a $61.5 new facility at Lathlain Park, seven kilometres south-east of the Perth CBD, which will include training facilities, a community hub and space for the Wirrpanda Foundation, founded by former Eagles player David Wirrpanda, and the local Perth football club.


Eagles chief executive Trevor Nisbett says the club is contributing $35 million to the project, believed to be the biggest spend by a sports club given many clubs' facilities are usually built with government money in conjunction with community and other sports organisations.

"It's a project that we've probably been working on for a good 20 years," Nisbett says. "It will certainly secure the club for the long term and we're very grateful for state and federal government and other support for it. So the next thing for us will be looking for some support of the benefactors out there that are supporters of the club."

The Eagles have launched a fundraising campaign for about $8 million via the sports foundation, donations for which are tax-deductible. Nisbett believes raising the sum will ensure the Eagles are "future-proofed" in a financial sense after their $35 million Lathlain spend.

In the nearer term, though, is the move this season to the new 60,000 capacity Perth Stadium (Optus has the naming rights to the venue) along with Fremantle.

An agreement for the move was only struck in October and protracted negotiations with the state government and the venue operators.

The Eagles have about 50,000 seated members at the stadium and there is another 1385 stadium members aligned with the club, leaving about 8000 tickets for general sale each home game Nisbet says.

"It's an exciting period for our members, corporate supporters and sponsors and the like. But it's been frustrating and we're still getting in touch with prospective members. We didn't have much time to be organised and we're still dealing with things such as restricted views in some seats. But it should end up being significantly better off there in the future."

That means, according to Nisbett, the Eagles should be – after a likely dip this season due to some up-front moving costs – at least no worse off from the move. Which should mean those huge profits continue to flow to the Eagles for many years to come yet.
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Read more: http://www.afr.com/business/sport/w...ub-in-australia-20180309-h0x997#ixzz59Vg2LSvY
Follow us: @FinancialReview on Twitter | financialreview on Facebook
 
Last edited by a moderator:
Kwality said:
AFR story:
http://www.afr.com/business/sport/w...able-sports-club-in-australia-20180309-h0x997
West Coast Eagles are the most profitable sports club in Australia, an analysis of the financial reports of the teams in the big codes reveals.

The financial accounts the club recently lodged with the corporate regulator for the year to October 2017 show the club Eagles made an operating surplus of almost $5.4 million last year from $64 million revenue....
Click to expand...
K you have to edit your post and delete that AFR advertising s**t you copied across.
 
All clubs have now reported.

Annual Reports
Revenue
  • Collingwood -$77,736,469
  • Hawthorn - $70,742,464
  • Essendon - $65,165,407
  • Richmond - $65,164,372
  • West Coast - $64,013,222
  • Carlton - $58,618,876
  • Port Adelaide - $57,907,188
  • Geelong - $57,804,052
  • Adelaide - $54,954,790
  • Brisbane - $52,060,420
  • Melbourne - $51,988,711
  • Western Bulldogs - $51,944,472
  • Sydney - $50,837,971
  • Fremantle - $49,263,474
  • St Kilda - $47,952,666
  • GWS - $42,605,892
  • North Melbourne - $39,717,822
  • Gold Coast - $39,656,365
Profit/loss
  • West Coast - $12,804,032
  • St Kilda - $5,267,414
  • Essendon - $5,054,186
  • Hawthorn - $4,933,128
  • Richmond - $3,063,298
  • Fremantle - $2,489,714
  • Melbourne - $1,363,060
  • Western Bulldogs - $1,643,050
  • Carlton - $667,803
  • Adelaide - $648,715
  • North Melbourne - $242,656
  • Sydney - $105,186
  • Gold Coast - $19,219
  • Geelong - ($339,849)
  • GWS - ($522,896)
  • Brisbane - ($2,261,990)
  • Collingwood - ($2,732,624)
Gaming & Social Revenue
  • Collingwood - $22,887,477
  • Hawthorn - $19,087,366
  • Carlton - $18,825,869
  • Brisbane - $15,687,630
  • Essendon - $13,351,296
  • Melbourne - $11,641,049
  • Geelong - $10,537,358
  • Richmond - $7,180,170
  • Western Bulldogs - $7,061,232
  • St Kilda - $1,934,045
Gaming Profit
  • Collingwood - $6,037,992
  • Brisbane - $3,744,228
  • Melbourne - $3,720,679
  • Carlton - $3,169,884
  • Essendon - $2,276,154
  • Western Bulldogs - $1,390,994
  • Richmond - $942,060
  • St Kilda - $616,340
  • Hawthorn - No costs available
  • Geelong - no costs available
  • Carlton - no costs available.
Revenue without Gaming
  • West Coast - $64,013,222
  • Richmond - $57,984,202
  • Collingwood - $54,848,992
  • Essendon - $51,814,111
  • Hawthorn - $51,655,098
  • Sydney - $50,837,971
  • Fremantle - $49,263,474
  • Geelong - $47,266,694
  • St Kilda - $46,018,621
  • Western Bulldogs - $44,883,240
  • GWS - $42,605,892
  • Melbourne - $40,347,662
  • Carlton - $39,793,007
  • North Melbourne - $39,717,822
  • Brisbane - $36,372,790
Profit/Loss without Gaming
  • St Kilda - $4,651,074
  • Essendon - $2,778,032
  • Richmond - $2,121,238
  • Western Bulldogs - $252,056
  • North Melbourne - $242,656
  • Sydney - $105,186
  • GWS - ($522,896)
  • Melbourne - ($2,357,619)
  • Carlton - ($2,502,081)
  • Brisbane - ($6,006,218)
  • Collingwood ($8,770,616)
  • Hawthorn - Not available
  • Geelong - not available.
  • Carrlton - not available.
Membership, Reserved seating
  • Adelaide - $23,252,578 (includes corporate box revenue)
  • Collingwood - $23,126,822 (includes matchday)
  • West Coast - $21,798,249
  • Fremantle - $16,156,558
  • Geelong - $16,039,108 (includes gate reciepts)
  • Sydney - $15,585,482 (includes matchday)
  • Hawthorn - $12,446,104
  • Essendon - $11,971,985
  • Carlton - $8,527,889
  • Western Bulldogs - $8,469,489
  • Melbourne - $8,057,900 (includes fundraising)
  • St Kilda - $7,477,148
  • North Melbourne - $6,593,189
  • Gold Coast - $6,219,235 (includes gate reciepts)
  • Brisbane - $5,530,944
  • GWS - $1,840,186 (includes merchandise)
  • Richmond - Not Available
Revenue per member
  • Adelaide - $408.90 per member (includes corporate box rev)
  • West Coast - $335.03 per member
  • Fremantle - $315.23 per member
  • Collingwood - $304.78 per member (includes matchday)
  • Geelong - $292.40 (includes fundraising)
  • Brisbane - $258.92 per member (includes gate)
  • Melbourne - $190.80 per member (includes fundraising)
  • St Kilda - $177.81 per member
  • Western Bulldogs - $177.73 per member
  • Essendon - $176.66 per member
  • Carlton - $169.45 per member
  • Hawthorn - $164.49 per member
  • North Melbourne - $163.43 per member
  • GWS - $87.86 per member (includes merchandise)
  • Richmond - Not available
Gate takings
  • Melbourne - $5,366,974
  • Hawthorn - $5,117,239
  • Carlton - $3,023,882
  • Essendon - $2,368,742
  • West Coast - $2,349,197
  • Fremantle - $2,101,902
  • Western Bulldogs - $1,856,728
  • North Melbourne - $1,722,528
  • St Kilda - $1,525,634
  • Brisbane - included in Membership
  • Richmond - Not available
Sponsorship & Marketing
  • Collingwood - $18,945,477
  • Sydney - $18,922,637
  • Adelaide - $17,123,561 (inc fundraising)
  • Geelong - $14,535,577 (inc fundraising)
  • Essendon - $14,326,352
  • Hawthorn - $14,155,211
  • Richmond - $13,638,619
  • Carlton - $12,662,263
  • GWS - $11,680,445
  • Western Bulldogs - $10,544,220
  • Melbourne - $9,399,004 (inc fundraising)
  • North Melbourne - $9,341,921
  • Brisbane - $8,889,077
  • West Coast - $7,744,824
  • Fremantle - $6,270,183 (inc finals bonuses)
  • St Kilda - $6,170,905
  • Gold Coast - $5,919,083 (inc supply rights)
Merchandise
  • Western Bulldogs - $2,537,563
  • West Coast - $2,331,242
  • Hawthorn - $2,088,983
  • Essendon - $2,066,030
  • Geelong - $2,065,559
  • Fremantle - $1,596,444
  • Adelaide - $1,342,914
  • Carlton - $1,300,900
  • Melbourne - $1,085,881
  • North Melbourne - $1,001,931
  • Brisbane - $771,375
  • St Kilda - $710,803
  • Sydney - $684,370
  • Gold Coast - $409,975
  • Richmond - Not Available
AFL Distributions
  • GWS - $25,857,369
  • Gold Coast - $24,670,807
  • Brisbane - $20,932,600
  • St Kilda - $20,602,885
  • Western Bulldogs - $16,575,940
  • North Melbourne - $16,322,824
  • Melbourne - $15,713,629
  • Sydney - $14,338,876
  • Carlton - $13,669,151
  • Richmond - $13,627,896
  • Adelaide - $13,142,957
  • Essendon - $12,945,389
  • Geelong - $12,116,718
  • Fremantle - $11,273,943
  • Collingwood - $10,939,471
  • Hawthorn - $10,861,443
  • West Coast - $10,807,324
Football Department spending
  • Collingwood ($28,366,146) - includes AFLW, VFL.
  • GWS - ($27,227,800)
  • Sydney - ($26,519,571)
  • Geelong - ($25,981,512)
  • West Coast - ($25,669,094)
  • Western Bulldogs ($25,489,964)
  • Fremantle - $25,476,311
  • Melbourne - ($24,223,494)
  • Brisbane - ($24,712,245)
  • Port Adelaide - ($24,701,910)
  • North Melbourne - ($23,851,745)
  • Carlton - ($23,841,372)
  • St Kilda - ($23,715,001)
  • Essendon - ($23,687,766)
  • Hawthorn - Not Available
  • Richmond - Not Available
  • Adelaide - Not Available
AFLW Cost
  • Melbourne - ($699,970)
Assets
  • West Coast - $77,717,497
  • Hawthorn - $66,430,723
  • Collingwood - $48,713,041
  • Essendon - $45,362,544
  • Geelong - $38,218,519
  • Western Bulldogs - $37,690,400
  • Richmond - $37,332,992
  • Fremantle - $28,315,590
  • Carlton - $26,206,220
  • Adelaide - $25,930,521
  • Port Adelaide - $25,020,425
  • St Kilda - $22,121,016
  • Melbourne - $18,012,858
  • North Melbourne - $15,721,672
  • GWS - $14,137,396
  • Gold Coast - $10,163,916
  • Brisbane - $9,299,059
  • Sydney - $7,695,965
Liabilities
  • Geelong - $28,627,386
  • Brisbane - $22,432,913
  • Port Adelaide - $20,888,549
  • Hawthorn - $19,898,341
  • Adelaide - $19,085,960
  • St Kilda - $17,488,177
  • Carlton - $17,398,022
  • Collingwood - $16,134,623
  • Fremantle - $13,975,438
  • Essendon - $12,854,759
  • Melbourne - $11,810,162
  • Gold Coast - $11,746,131
  • West Coast - $11,597,832
  • Richmond - $10,178,623
  • Western Bulldogs - $9,980,201
  • North Melbourne - $5,731,170
  • GWS - $3,813,308
Equity
  • West Coast - $66,119,665
  • Hawthorn - $46,532,382
  • Collingwood - $32,578,418
  • Essendon - $32,507,785
  • Western Bulldogs - $27,710,199
  • Richmond - $27,154,369
  • Fremantle - $14,975,438
  • GWS - $10,324,088
  • Geelong - $9,591,133
  • North Melbourne - $9,990,502
  • Carlton - $8,808,198
  • Adelaide - $6,844,561
  • Melbourne - $6,202,696
  • Sydney - $5,504,960
  • St Kilda - $4,632,839
  • Port Adelaide - $4,131,876
  • Gold Coast - ($1,582,215)
  • Brisbane - ($13,133,854)
 

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other notes

  • AFL club revenues rose $141m (+17%) in 2017 with AFL distributions up $46m (+20%).
  • 4 AFL clubs reported comprehensive losses totalling 5.87m, 14 AFL clubs reported profits totalling $26.62m
  • Next time someone tries to tell you its all about television - AFL clubs turned $218 million in revenue last season on memberships, reserved seating and gate receipts. This doesnt include figures from Richmond and Port Adelaide which arent available and would push it over $240m
  • Also note that AFL clubs also turned over more than $200m in Sponsorship revenues last season at an average of $11 million per club.
  • Attendance and membership revenues dont include central AFL income from their own memberships, or matchday revenues at the MCG which go to the AFL, not the clubs (its about 50/50 under the current deal). Sponsorship revenue doesnt include central AFL revenue either.
  • In 2015, Mclachlan told the National Press Club a Tasmanian side would need revenues of 45 million to be sustainable. 3 current AFL clubs (GWS/Gold Coast/Nth Melb) fell under the $40 million mark in 2017
 
Last edited:
Rob said:
GWS distribution from the AFL was only $22.9m (p24). It's a bit confusing as they initially lump in AFL distributions with matchday receipts, which is where you got the $25.8m from.
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Not sure there isn't more to it than that. That'd leave matchday receipts of ~$2.9M which would be one of the highest of all clubs, which seems unlikely given their attendance figures.

Could it be that 'AFL distributions' includes more than just the 'grant revenue' referenced on p24?
 
telsor said:
Not sure there isn't more to it than that. That'd leave matchday receipts of ~$2.9M which would be one of the highest of all clubs, which seems unlikely given their attendance figures.

Could it be that 'AFL distributions' includes more than just the 'grant revenue' referenced on p24?
Click to expand...

Always possible I guess. But $2.9m really isn't that much across 11 home games. 70,000 people averaging $41 a ticket. It's not implausible to suggest that they sold 6,000 or so tickets to each home game, especially given they had two Canberra games that drew 14k (so probably 10k each in ticket sales) and a derby which was probably over 10k single tickets sold.
 
Rob said:
Always possible I guess. But $2.9m really isn't that much across 11 home games. 70,000 people averaging $41 a ticket. It's not implausible to suggest that they sold 6,000 or so tickets to each home game, especially given they had two Canberra games that drew 14k (so probably 10k each in ticket sales) and a derby which was probably over 10k single tickets sold.
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The smallest home crowds (145K) of any club, while receiving the 4th highest match day income just seems unlikely to me.
 
telsor said:
The smallest home crowds (145K) of any club, while receiving the 4th highest match day income just seems unlikely to me.
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Its possible that few people are buying actual memberships with supporters of other teams buying match tickets on the day.

DA-1rdwUMAITe0L.jpg:large
 
Rob said:
I haven't seen match day income reported separately often enough to know how it compares. But i'd be very surprised if only 3 clubs had more than that, especially in Victoria.
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I'm going by 'gate takings' on Wookie's list above.

The_Wookie said:
Its possible that few people are buying actual memberships with supporters of other teams buying match tickets on the day.
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Anything's possible. Given the low revenue per member from memberships, maybe a lot of GWS members bought 3 game memberships decided they wanted to see more and paid at the gate for additional games....

I'm not saying with any certainty what is or isn't the case, just pointing out figures that don't really seem to match up very well and raising the possibility that something else could be included in that figure.
 
The_Wookie said:
other note

  • In 2015, Mclachlan told the National Press Club a Tasmanian side would need revenues of 45 million to be sustainable. 3 current AFL clubs (GWS/Gold Coast/Nth Melb) fell under the $40 million mark in 2017
Click to expand...

Good get ... :thumbsu: .... how long will it take the fourth estate to pick up on your good work Wookie?
 
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