2017 St.Kilda Membership Thread (CLUB RECORD 42,094 - 01/08/17)

[saint66au]

Part of the issue I have with your argument, even as I see where you're coming from, actually comes back to a point I seem to have to make every year in the membership thread.

There are two values that members give us: one, is the straight revenue of their membership - but really, that's tiny in comparison to the second value, which is; two, brand exposure.

You mentioned how much marketing cares about us having lots of members, irrespective of their size of membership. You're right, but your reason for that is a very small part of it. You seem to think they care because they trounce that to the PUBLIC, in order to get more members. Sure, they do, but who they REALLY want to sell that number to, is current and prospective SPONSORS. That's where it matters most.

Membership tells a sponsor how much weekly exposure their brand will get, on our jumpers, post-game coach's interview, etc. Finnis can spout the report that talks about us having a latent supporter-base as big as Richmond all he likes. While that helps, as does having 150,000 followers on social media, when he's trying to reel in a new sponsor, NOTHING compares to Members.

That's because sponsors don't just want people to SEE their product - they want people to SEE their product and BUY it. The problem with supporters and followers who aren't members, is they're a bit like tire-kickers for sponsors : they look, but don't commit to the sale. Members bought in - literally. As such, they are more likely than a mere follower to commit to buying the sponsor's product, too.

Sponsors don't give a stuff how many games those members go to, or how much they paid, really. They care that all of them paid money as an expression of commitment to the club. As such, those people are sure to watch every Saints game, with many of those games being on TV. That translates into clear brand exposure. And that is why Matt wants us at 50,000 ASAP, so he can use that exposure to get big sponsors. That's when the REALLY BIG MONEY comes in.

No argument with me on any of that...except to perhaps say that Id put actual Membeship revenue and brand exposure on a par.

We cant pay for Moorabbin with a wallet full of brand exposure ;-)

 

[StCicatriz]

No argument with me on any of that...except to perhaps say that Id put actual Membeship revenue and brand exposure on a par.

We cant pay for Moorabbin with a wallet full of brand exposure ;-)

Can't we? Naming rights long term probably pay for it. In the short term you need the brand exposure to engage with benefactors who can pay for it

*insert smug smiley face like a 14 year old girl*

 

[Nutsngum]

How about "Australian Defence Force Stadium"? They spend huge amounts of advertising, why not a footy oval?

 

[Jack Stevens]

How about "Australian Defence Force Stadium"? They spend huge amounts of advertising, why not a footy oval?

I think they might be reading your posts

 

[StCicatriz]

http://www.watoday.com.au/afl/frema...th-up-to-800000-per-year-20160420-gob6bk.html

Dockers think they can get up to 800k pa

Collingwood get 3m pa

I think we could get 500k pa. 10 years of that and our part of the refurbishment cost pays for its self

 

[crasha301]

http://www.watoday.com.au/afl/frema...th-up-to-800000-per-year-20160420-gob6bk.html

Dockers think they can get up to 800k pa

Collingwood get 3m pa

I think we could get 500k pa. 10 years of that and our part of the refurbishment cost pays for its self

With sandy and others playing at Moorabbin we'll get alot more then what we have gotten at seaford.

 

[StCicatriz]

With sandy and others playing at Moorabbin we'll get alot more then what we have gotten at seaford.

Spot on!

 

[George]

Current Membership Tally (05/01/2017):
31,549


This Time Last Year (05/01/2016):
26,520


Difference:
+5,029


Projected Final Total:
43,038


First time all campaign we've reached 5000+ member difference, and are projected now for over 43,000 - unless people decide to go and purchase tickets at the gate instead.

 

[Persevering Saint]

Current Membership Tally (05/01/2017):
31,549


This Time Last Year (05/01/2016):
26,520


Difference:
+5,029


Projected Final Total:
43,038


First time all campaign we've reached 5000+ member difference, and are projected now for over 43,000 - unless people decide to go and purchase tickets at the gate instead.

LoL.

 

[saint66au]

North 27, 481

Melbourne: 29, 426

 

[StCicatriz]

Current Membership Tally (05/01/2017):
31,549


This Time Last Year (05/01/2016):
26,520


Difference:
+5,029


Projected Final Total:
43,038


First time all campaign we've reached 5000+ member difference, and are projected now for over 43,000 - unless people decide to go and purchase tickets at the gate instead.

What date do we need to hit 35k to make 40k

 

[Sir Skid]

What date do we need to hit 35k to make 40k

Win the first 3 games and we'll hit 50k this season.

 

[George]

What date do we need to hit 35k to make 40k

If we keep going at the current rate (hovering above 5,000 up on last years figures) we'd need 35,000 by March 8th to have a good chance at 40,000.

 

[saint66au]

If we keep going at the current rate (hovering above 5,000 up on last years figures) we'd need 35,000 by March 8th to have a good chance at 40,000.

We hit 35,000 at the very end of March last year. 40,000 by then would set us up for 43000

 

[George]

Did this in the membership thread last year, broke the teams down into tiers. So I decided to show you guys 2015's figures, 2016's figures, and present day to see how much clubs have gone forwards or backwards.

2015

Tier 1 (50,000+ members)
1. Collingwood (75,037)
2. Hawthorn (72,924)
3. Richmond (70,809)
4. Essendon (60,818)
5. West Coast (60,221)
6. Port Adelaide (54,057)
7. Adelaide (52,920)
8. Fremantle (51,433)

Tier 2 (40,000-49,999 members)
9. Sydney (48,836)
10. Carlton (47,305)
11. Geelong (44,312)
12. North Melbourne (41,012)

Tier 3 (30,000-39,999 members)
13. Melbourne (35,953)
14. Western Bulldogs (35,222)
15. St.Kilda (32,746)

Tier 4 (20,000-29,999 members)
16. Brisbane (25,408)

Tier 5 (0-19,999 members)
17. Gold Coast (13,643)
18. GWS Giants (13,480)

____________________________________________________________________________


2016

Tier 1 (50,000+ members)
1. Hawthorn (75,351)
2. Collingwood (74,643)
3. Richmond (72,278)
4. West Coast (65,188)
5. Essendon (57,494)
6. Sydney (56,523)
7. Adelaide (54,307)
8. Port Adelaide (53,743)
9. Fremantle (51,889)
10. Geelong (50,571)
11. Carlton (50,130)

Tier 2 (40,000-49,999 members)
12. North Melbourne (45,014)

Tier 3 (30,000-39,999 members)
13. Western Bulldogs (39,459)
14. Melbourne (39,146)
15. St.Kilda (38,009)

Tier 4 (20,000-29,999 members)
16. Brisbane (23,286)

Tier 5 (0-19,999 members)
17. GWS Giants (15,312)
18. Gold Coast (12,854)

____________________________________________________________________________


Present Day 2017


Tier 1 (50,000+ members)
1. Adelaide (61,093)
2. Hawthorn (61,028)
3. West Coast (54,735)
4. Richmond (52,401)
5. Port Adelaide (50,027)

Tier 2 (40,000-49,999 members)
6. Essendon (46,905)
7. Fremantle (46,028)
8. Geelong (43,007)

Tier 3 (30,000-39,999 members)
9. Carlton (33,270)
10. St.Kilda (31,549)
11. Sydney (31,267)

Tier 4 (20,000-29,999 members)
12. Western Bulldogs (29,828)
13. Melbourne (29,426)
14. North Melbourne (27,481)

Tier 5 (0-19,999 members)
15. Brisbane (15,033)
16. GWS Giants (10,002)
17. Gold Coast (7,294)

N/A - Collingwood

 

[saint66au]

Going past Carlton would be pleasing

 

[Persevering Saint]

Going past Carlton would be pleasing

Let 'em rot.

 

[George]

I know people that work at the Blues membership dept. and they've told me they are after 53,000 this year. I think they'll ramp it up over the coming couple of months.

 

[George]

31,572.



All-Time Tally;
1. 39,276 (2011)
2. 39,021 (2010)
3. 38,009 (2016)
4. 35,440 (2012)
5. 32,746 (2015)
6. 32,707 (2013)
7. 32,327 (2006)
8. 32,043 (2005)
9. 31,906 (2009)
10. 31,572 (2017)
11. 30,739 (2014)
12. 30,534 (2004)
13. 30,394 (2007)
14. 30,063 (2008)
15. 23,626 (2003)

 

[Loyal Sainter]

31,629

 

[Loyal Sainter]

Saints 31,629

Dees 29,426

Norfies 28,113

 

[George]

North really falling off this year, wow...that's what an exodus will do I guess.

 

[Nutsngum]

North really falling off this year, wow...that's what an exodus will do I guess.

Can't say I blame them too much. The way North handled Harvey and the others was just stupid. Imagine if the club had forced all of Lenny, Milne, Kosi and Blake to retire at the end of 2012. We all would have been ******* livid with it.

 

[sverik25]

North really falling off this year, wow...that's what an exodus will do I guess.

I think they're actually about the same this year as they were this time last year, it's just other clubs are tracking much better than the same time last year so comparatively they're being left behind.

 

[George]

I think they're actually about the same this year as they were this time last year, it's just other clubs are tracking much better than the same time last year so comparatively they're being left behind.

Can they make it up as the season nears and get to, say, 45k?