I think the pitch to Kelly should be is that he will be the difference for us and elevate us to a new level. He can get big money anywhere, but at North and Carlton they'd still be a while off with him in their midfield, especially North. He's exactly what we need and whilst 1 player doesn't magically transform a side, most of our younger players appear on the verge of making the big step, so those two factors combined I think he'd have the biggest influence at St Kilda. The same could be said for Essendon as well but I feel they're better placed for mids, and potentially wouldn't have the same cash.