No it isn’t.
Personally I think only full season ticket memberships should count towards membership figures. Not a fan of these 3 game memberships etc being included
Agree that member #s are very different to dollars, & taking one in isolation doesnt do much for any club.
The mighty dollar is the one that counts, 100 cents in every dollar paid, membership numbers are simply feelgood numbers.
Check out the Dogs in 2017 membership : numbers up 19%, dollars up 32% **
http://s.afl.com.au/staticfile/AFL Tenant/WesternBulldogs/Articles/Matches 2017/WB_2017FinancialReport.pdf
Membership and ticketing
The Western Bulldogs achieved another all-time membership record in 2017 with 47,709 members (a 19% increase from 2016). This eclipsed the previous record of 40,081 members set in 2016 and saw the Club again exceed similar sized Victorian clubs such as St Kilda (42,070), Melbourne (42,233) and North Melbourne (40,441).
The Club achieved significant membership growth across all categories in the 2017 season, including a 24% increase in reserved seat memberships and it reached capacity across all guaranteed Grand Final access products (EJ Whitten Social Club and Charles Sutton Premiership Circle). This helped drive overall membership revenue (up by 32% to $8.47 million).
New membership products launched in 2017 included our suite of AFLW memberships (1266 sales), a new junior product targeted at toddlers (Puppy Pack - 815 sales), and our suite of new Ballarat memberships for our inaugural match in Ballarat (775 sales). Investment across various campaigns aimed at new AFLW members assisted the Club in achieving the record for AFLW members across Victorian based clubs.
Following our premiership success in 2016, the Most Valuable Bulldog campaign was crucial in driving member acquisition in the lead up to the 2017 season. All three campaign targets were achieved, including joining up 1000 unrenewed and lapsed members, 500 new members and adding more than 2000 new contacts to our database.
** What will the Tiges do following its flag, reputedly the home of 3 game membership, the dollars in 2018 should skyrocket.