Official Club Stuff 2018 Financial Results (links, rankings - now in post #2)

The_Wookie

Queenslander
Jul 2, 2010
32,992
30,702
Launceston
AFL Club
Carlton
Previous Years threads:
2017 Annual Reports

Revenue
  • Collingwood -$77,736,469
  • Hawthorn - $70,742,464
  • Essendon - $65,165,407
  • Richmond - $65,164,372
  • West Coast - $64,013,222
  • Carlton - $58,618,876
  • Port Adelaide - $57,907,188
  • Geelong - $57,804,052
  • Adelaide - $54,954,790
  • Brisbane - $52,060,420
  • Melbourne - $51,988,711
  • Western Bulldogs - $51,944,472
  • Sydney - $50,837,971
  • Fremantle - $49,263,474
  • St Kilda - $47,952,666
  • GWS - $42,605,892
  • North Melbourne - $39,717,822
  • Gold Coast - $39,656,365
Profit/loss
  • West Coast - $12,804,032
  • St Kilda - $5,267,414
  • Essendon - $5,054,186
  • Hawthorn - $4,933,128
  • Richmond - $3,063,298
  • Fremantle - $2,489,714
  • Melbourne - $1,363,060
  • Western Bulldogs - $1,643,050
  • Carlton - $667,803
  • Adelaide - $648,715
  • North Melbourne - $242,656
  • Sydney - $105,186
  • Gold Coast - $19,219
  • Geelong - ($339,849)
  • GWS - ($522,896)
  • Brisbane - ($2,261,990)
  • Collingwood - ($2,732,624)
Gaming & Social Revenue
  • Collingwood - $22,887,477
  • Hawthorn - $19,087,366
  • Carlton - $18,825,869
  • Brisbane - $15,687,630
  • Essendon - $13,351,296
  • Melbourne - $11,641,049
  • Geelong - $10,537,358
  • Richmond - $7,180,170
  • Western Bulldogs - $7,061,232
  • St Kilda - $1,934,045
Gaming Profit
  • Collingwood - $6,037,992
  • Brisbane - $3,744,228
  • Melbourne - $3,720,679
  • Carlton - $3,169,884
  • Essendon - $2,276,154
  • Western Bulldogs - $1,390,994
  • Richmond - $942,060
  • St Kilda - $616,340
  • Hawthorn - No costs available
  • Geelong - no costs available
  • Carlton - no costs available.
Revenue without Gaming
  • West Coast - $64,013,222
  • Richmond - $57,984,202
  • Collingwood - $54,848,992
  • Essendon - $51,814,111
  • Hawthorn - $51,655,098
  • Sydney - $50,837,971
  • Fremantle - $49,263,474
  • Geelong - $47,266,694
  • St Kilda - $46,018,621
  • Western Bulldogs - $44,883,240
  • GWS - $42,605,892
  • Melbourne - $40,347,662
  • Carlton - $39,793,007
  • North Melbourne - $39,717,822
  • Brisbane - $36,372,790
Profit/Loss without Gaming
  • St Kilda - $4,651,074
  • Essendon - $2,778,032
  • Richmond - $2,121,238
  • Western Bulldogs - $252,056
  • North Melbourne - $242,656
  • Sydney - $105,186
  • GWS - ($522,896)
  • Melbourne - ($2,357,619)
  • Carlton - ($2,502,081)
  • Brisbane - ($6,006,218)
  • Collingwood ($8,770,616)
  • Hawthorn - Not available
  • Geelong - not available.
  • Carrlton - not available.
Membership, Reserved seating
  • Adelaide - $23,252,578 (includes corporate box revenue)
  • Collingwood - $23,126,822 (includes matchday)
  • West Coast - $21,798,249
  • Fremantle - $16,156,558
  • Geelong - $16,039,108 (includes gate reciepts)
  • Sydney - $15,585,482 (includes matchday)
  • Hawthorn - $12,446,104
  • Essendon - $11,971,985
  • Carlton - $8,527,889
  • Western Bulldogs - $8,469,489
  • Melbourne - $8,057,900 (includes fundraising)
  • St Kilda - $7,477,148
  • North Melbourne - $6,593,189
  • Gold Coast - $6,219,235 (includes gate reciepts)
  • Brisbane - $5,530,944
  • GWS - $1,840,186 (includes merchandise)
  • Richmond - Not Available
Revenue per member
  • Adelaide - $408.90 per member (includes corporate box rev)
  • West Coast - $335.03 per member
  • Fremantle - $315.23 per member
  • Collingwood - $304.78 per member (includes matchday)
  • Geelong - $292.40 (includes fundraising)
  • Brisbane - $258.92 per member (includes gate)
  • Melbourne - $190.80 per member (includes fundraising)
  • St Kilda - $177.81 per member
  • Western Bulldogs - $177.73 per member
  • Essendon - $176.66 per member
  • Carlton - $169.45 per member
  • Hawthorn - $164.49 per member
  • North Melbourne - $163.43 per member
  • GWS - $87.86 per member (includes merchandise)
  • Richmond - Not available
Gate takings
  • Melbourne - $5,366,974
  • Hawthorn - $5,117,239
  • Carlton - $3,023,882
  • Essendon - $2,368,742
  • West Coast - $2,349,197
  • Fremantle - $2,101,902
  • Western Bulldogs - $1,856,728
  • North Melbourne - $1,722,528
  • St Kilda - $1,525,634
  • Brisbane - included in Membership
  • Richmond - Not available
Sponsorship & Marketing
  • Collingwood - $18,945,477
  • Sydney - $18,922,637
  • Adelaide - $17,123,561 (inc fundraising)
  • Geelong - $14,535,577 (inc fundraising)
  • Essendon - $14,326,352
  • Hawthorn - $14,155,211
  • Richmond - $13,638,619
  • Carlton - $12,662,263
  • GWS - $11,680,445
  • Western Bulldogs - $10,544,220
  • Melbourne - $9,399,004 (inc fundraising)
  • North Melbourne - $9,341,921
  • Brisbane - $8,889,077
  • West Coast - $7,744,824
  • Fremantle - $6,270,183 (inc finals bonuses)
  • St Kilda - $6,170,905
  • Gold Coast - $5,919,083 (inc supply rights)
Merchandise
  • Western Bulldogs - $2,537,563
  • West Coast - $2,331,242
  • Hawthorn - $2,088,983
  • Essendon - $2,066,030
  • Geelong - $2,065,559
  • Fremantle - $1,596,444
  • Adelaide - $1,342,914
  • Carlton - $1,300,900
  • Melbourne - $1,085,881
  • North Melbourne - $1,001,931
  • Brisbane - $771,375
  • St Kilda - $710,803
  • Sydney - $684,370
  • Gold Coast - $409,975
  • Richmond - Not Available
AFL Distributions
  • GWS - $25,857,369
  • Gold Coast - $24,670,807
  • Brisbane - $20,932,600
  • St Kilda - $20,602,885
  • Western Bulldogs - $16,575,940
  • North Melbourne - $16,322,824
  • Melbourne - $15,713,629
  • Sydney - $14,338,876
  • Carlton - $13,669,151
  • Richmond - $13,627,896
  • Adelaide - $13,142,957
  • Essendon - $12,945,389
  • Geelong - $12,116,718
  • Fremantle - $11,273,943
  • Collingwood - $10,939,471
  • Hawthorn - $10,861,443
  • West Coast - $10,807,324
Football Department spending
  • Collingwood ($28,366,146) - includes AFLW, VFL.
  • GWS - ($27,227,800)
  • Sydney - ($26,519,571)
  • Geelong - ($25,981,512)
  • West Coast - ($25,669,094)
  • Western Bulldogs ($25,489,964)
  • Fremantle - $25,476,311
  • Melbourne - ($24,223,494)
  • Brisbane - ($24,712,245)
  • Port Adelaide - ($24,701,910)
  • North Melbourne - ($23,851,745)
  • Carlton - ($23,841,372)
  • St Kilda - ($23,715,001)
  • Essendon - ($23,687,766)
  • Hawthorn - Not Available
  • Richmond - Not Available
  • Adelaide - Not Available
AFLW Cost
  • Melbourne - ($699,970)
Assets
  • West Coast - $77,717,497
  • Hawthorn - $66,430,723
  • Collingwood - $48,713,041
  • Essendon - $45,362,544
  • Geelong - $38,218,519
  • Western Bulldogs - $37,690,400
  • Richmond - $37,332,992
  • Fremantle - $28,315,590
  • Carlton - $26,206,220
  • Adelaide - $25,930,521
  • Port Adelaide - $25,020,425
  • St Kilda - $22,121,016
  • Melbourne - $18,012,858
  • North Melbourne - $15,721,672
  • GWS - $14,137,396
  • Gold Coast - $10,163,916
  • Brisbane - $9,299,059
  • Sydney - $7,695,965
Liabilities
  • Geelong - $28,627,386
  • Brisbane - $22,432,913
  • Port Adelaide - $20,888,549
  • Hawthorn - $19,898,341
  • Adelaide - $19,085,960
  • St Kilda - $17,488,177
  • Carlton - $17,398,022
  • Collingwood - $16,134,623
  • Fremantle - $13,975,438
  • Essendon - $12,854,759
  • Melbourne - $11,810,162
  • Gold Coast - $11,746,131
  • West Coast - $11,597,832
  • Richmond - $10,178,623
  • Western Bulldogs - $9,980,201
  • North Melbourne - $5,731,170
  • GWS - $3,813,308
Equity
  • West Coast - $66,119,665
  • Hawthorn - $46,532,382
  • Collingwood - $32,578,418
  • Essendon - $32,507,785
  • Western Bulldogs - $27,710,199
  • Richmond - $27,154,369
  • Fremantle - $14,975,438
  • GWS - $10,324,088
  • Geelong - $9,591,133
  • North Melbourne - $9,990,502
  • Carlton - $8,808,198
  • Adelaide - $6,844,561
  • Melbourne - $6,202,696
  • Sydney - $5,504,960
  • St Kilda - $4,632,839
  • Port Adelaide - $4,131,876
  • Gold Coast - ($1,582,215)
  • Brisbane - ($13,133,854)
 

The_Wookie

Queenslander
Jul 2, 2010
32,992
30,702
Launceston
AFL Club
Carlton
AFL

Club Reports


Stadium Annual Reports

State Leagues
Club Details

Revenue


  • West Coast - $82,265,015
  • Collingwood - $82,074,011
  • Richmond - $79,777,837
  • Hawthorn - $74,339,727
  • Geelong - $67,944,647
  • Essendon - $65,092,072
  • Carlton - $ 61,627,141
  • Port Adelaide - $59,000,643
  • Fremantle - $58,390,623
  • Adelaide - $ 56,060,913
  • Brisbane - $55,605,874
  • St Kilda - $53,864,218
  • Sydney - $54,084,840
  • Western Bulldogs - $51,576,289
  • Melbourne - $49,010,456
  • GWS - $43,453,413
  • Gold Coast - $40,042,853
  • North Melbourne - $39,618,239
Operating Profit/Loss

  • St Kilda - $10,414,960
  • West Coast - $7,621,284
  • Melbourne - $6,005,532
  • Hawthorn - $4,491,707
  • Richmond - $4,210,003
  • Geelong - $3,986,647
  • Adelaide - $ 3,828,935
  • Essendon - $2,321,871
  • Carlton - $2,611,638
  • Western Bulldogs - $2,207,274
  • Gold Coast - $1,126,788
  • North Melbourne - $564,247
  • Sydney - $520,509
  • Brisbane - $342,366
  • Fremantle - $326,776
  • Port Adelaide - $322,013
  • Collingwood - $112,052
  • GWS - ($1,985,681)
Full Profit/Loss

  • Western Bulldogs - $18,094,333 (includes $16,085,000 in land contributions)
  • West Coast - $10,894,794 (includes 3.3m in development funding)
  • St Kilda - $10,124,972 (includes $13,149,766 in funds for Moorabin Redevelopment)
  • Melbourne - $6,906,468 (includes $7,029,311 sale of Leighoak club)
  • Hawthorn - $5,060,573
  • Richmond - $4,210,003
  • Geelong - $3,976,073 (includes $5,026,345 in asset transfers from Kardinia Park Trust)
  • Essendon - $3,571,871
  • Port Adelaide - $3,179,265 (includes a revaluation gain of $4,166,586 on its land and buildings.)
  • North Melbourne - $1,535,580
  • Adelaide - $1,506,002
  • Gold Coast - $1,160,912
  • Carlton - $713,689
  • Sydney - $520,509
  • Fremantle - $326,776
  • Collingwood - $112,052
  • Brisbane - ($230,641)
  • GWS - ($1,985,681)
AFL Distributions

  • Gold Coast - $23,696,768
  • Brisbane - $23,609,188
  • GWS - $23,234,214
  • St Kilda - $20,539,315
  • Port Adelaide - $19,805,849 (includes match day and merch)
  • North Melbourne - $16,918,003
  • Melbourne - $16,336,739
  • Western Bulldogs - $16,271,119
  • Sydney - $14,886,155
  • Carlton - $14,149,443
  • Adelaide -$12,676,532
  • Richmond - $12,505,575
  • Essendon - $12,079,819
  • Geelong - $11,841,169
  • Fremantle - $11,469,122
  • Collingwood - $11,424,087
  • Hawthorn - $11,156,622
  • West Coast - $11,002,504
Membership & Ticket Sales

  • West Coast - $34,700,713
  • Richmond - $29,645,214 (includes Merchandise)
  • Collingwood - $23,871,536
  • Adelaide - $21,497,388
  • Fremantle - $20,659,207
  • Geelong - $18,055,330
  • Hawthorn - $17,809,149
  • Sydney - $16,375,126
  • Essendon - $16,098,158
  • Melbourne - $15,190,267
  • Carlton - $11,295,680
  • St Kilda - $9,216,131
  • Western Bulldogs - $9,206,996
  • North Melbourne - $8,035,194
  • Gold Coast - $7,301,203
  • Brisbane - $6,057,458
  • GWS - $4,418,738 (includes merch)
Corporate & Marketing Sales

  • Collingwood - $21,670,974
  • Sydney - $19,784,794
  • Adelaide - $18,559,968
  • Essendon - $16,032,723
  • Hawthorn - $15,536,294
  • Richmond - $15,450,025
  • Geelong - $15,289,882
  • Carlton - $14,198,228
  • Western Bulldogs - $12,880,320
  • GWS - $12,055,674
  • Melbourne - $11,287,779
  • North Melbourne - $9,160,352
  • Brisbane - $8,886,961
  • West Coast - $7,448,739 (plus $13,454,045 in corporate hospitality).
  • St Kilda - $6,738,219
  • Gold Coast - $6,494,108 (inc supply rights income)
  • Fremantle - $6,224,447
Merchandise

  • West Coast - $3,939,331
  • Geelong - $2,368,611
  • Essendon - $1,844,974
  • Hawthorn - $1,840,054
  • Fremantle - $1,414,662
  • Carlton - $1,372,793
  • Western Bulldogs - $1,195,131
  • Melbourne - $1,081,232
  • Sydney - $766,558
  • North Melbourne - $765,518
  • Brisbane - $714,133
  • St Kilda - $513,703
  • Richmond - see Membership & Ticket Sales
Social Club, Function Centres (Pokies/Hospitality) Revenue

  • Collingwood - $22,897,421
  • Carlton - $19,672,818
  • Hawthorn - $19,648,819
  • Brisbane - $16,137,792
  • Geelong - $12,587,063
  • Richmond - $7,670,839
  • Port Adelaide - $7,069,142
  • Melbourne - $4,192,076
  • St Kilda - $2,577,679
Social Club, Function Centres (Pokies/Hospitality) Profit

  • Collingwood - $6,642,264
  • Carlton - $$3,543,512
  • Brisbane - $2,998,984
  • Essendon - $2,234,970
  • Melbourne - $1,445,512
  • St Kilda - $952,702
  • Richmond - $771,192
  • Port Adelaide - $295,200
  • Geelong - Expenses not available.
  • Hawthorn - Expenses not available.
Football Department

  • Collingwood - $30,592,495 ("Teams expenses")
  • GWS - $28,497407
  • Melbourne - $26,849,219 (Mens and Womens)
  • Sydney - $26,280,916
  • Geelong - $25,861,711
  • Brisbane - $25,793,70
  • Fremantle - $25,798,135
  • St Kilda - $25,659,989.
  • Carlton - $ 25,436,372
  • Western Bulldogs - $24,965,803
  • Essendon - $24,957,531
  • North Melbourne - $24,635,838
Womens Football Costs

  • Melbourne - $1,042,352
Assets

  • West Coast - $106,229,217
  • Hawthorn - $51,592,955
  • Western Bulldogs - $45,804,532
  • Essendon - $36,079,656
  • Collingwood - $32,690,470
  • Richmond - $31,364,372
  • Fremantle - $15,302,214
  • St Kilda - $14,757,811
  • Geelong - $13,567,206
  • Melbourne - $13,109,164
  • North Melbourne - $11,526,082
  • Carlton - $9,521,887
  • Adelaide - $8,350,563
  • GWS - $8,338,398
  • Port Adelaide - $7,211,142
  • Sydney - $2,711,514
  • Gold Coast - ($421,303)
  • Brisbane - ($13,364,495)
 
Last edited:

The_Wookie

Queenslander
Jul 2, 2010
32,992
30,702
Launceston
AFL Club
Carlton

ESSENDON could be debt-free by the end of the season after another exceptional financial result.

The greatest financial turnaround in AFL history will take another step when the Bombers announce an annual profit likely to replicate last year’s $5.1 million figure.

Two years ago — after announcing a $9.8 million 2016 loss following the club’s supplements saga — the Bombers were more than $10.5 million in debt.

Their debt hovers at around $4 million, which could be cleared totally by year’s end.
 

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Gigantor

Brownlow Medallist
May 13, 2012
14,869
5,000
AFL Club
GWS
Other Teams
Brumbies, Socceroos
Just looking through the financial results again, notable that only the Qld clubs are in a negative net asset position.
 

Gigantor

Brownlow Medallist
May 13, 2012
14,869
5,000
AFL Club
GWS
Other Teams
Brumbies, Socceroos
Peter Gordon has said at the Dogs bnf that dogs revenue will be over $55m and that we will have a record profit in 2018
Pretty impressive considering what was a fairly disappointing year on the field
 

BringBackTorps

Club Legend
Jan 5, 2017
1,908
1,096
AFL Club
GWS
https://www.theage.com.au/sport/afl/gift-horses-are-still-running-wild-20181005-p5081w.html

This article states that "..in August, Victorians lost $246.2 million on pokies, the second worst single month of losses on record...The Alliance (for Gambling Reform -my words) projects for Victorians to lose around $2.8 billion on poker machines in 2018, another record...AFL (& most other poker venues -my words) poker venues by and large are located where people can least afford to play them...Australians are among the world's biggest per capita losers at gambling".

I assume the above MASSIVE losses quoted are net losses.

IMO, poker machines are a great social evil in Aust. society, & should be completely banned throughout Australia- including in casinos.
I don't approve a unilateral AFL ban -as other sports & organisations would simply benefit with better patronage, & increase their massive profits. Many people are pokie addicts, & lives are being destroyed.
It is disgusting that most pokie venues are in areas with the most economic disadvantage.

WA doesn't have poker machines in the community (ie outside the casino), & its entertainment & sporting industry has not suffered.
 
Last edited:

BobbyMorri

Community Leader
May 4, 2009
7,398
5,659
Tasmania
AFL Club
Sydney
Other Teams
Scunny, Furth
https://www.theage.com.au/sport/afl/gift-horses-are-still-running-wild-20181005-p5081w.html

This article states that "..in August, Victorians lost $246.2 million on pokies, the second worst single month of losses on record...The Alliance (for Gambling Reform -my words) projects for Victorians to lose around $2.8 billion on poker machines in 2018, another record...AFL (& most other poker venues -my words) poker venues by and large are located where people can least afford to play them...Australians are among the world's biggest per capita losers at gambling".

I asssume the above MASSIVE losses quoted are net losses.

IMO, poker machines are a great social evil in Aust. society, & should be completely banned throughout Australia- including in casinos.
I don't approve a unilateral AFL ban -as other sports & organisations would simply benefit with better patronage, & increase their massive profits. Many people are pokie addicts, & lives are being destroyed.
It is disgusting that most pokie venues are in areas with the most economic disadvantage.

WA doesn't have poker machines in the community (ie outside the casino), & its entertainment & sporting industry has not suffered.
Why can't the AFL be a leader? Nothing changes if you keep following the others. a queer thing to say.

As seen in the local election in Tassie, Pokie machines are not going away any time soon, especially in NSW.
 

Gigantor

Brownlow Medallist
May 13, 2012
14,869
5,000
AFL Club
GWS
Other Teams
Brumbies, Socceroos
At a minimum, I'd like to see AFL clubs capping them. On top of that, I'd prefer to see clubs with facilities in regions in which they have a direct connection, that means getting Hawthorn out of Melton.
 

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Our Game

Club Legend
Sep 30, 2014
2,215
1,285
Sandringham
AFL Club
Geelong
Soccer has always claimed a large number of junior players but those numbers fall away rapidly after the players get into their late teems when the boys find that Girls,Cars and Booze are more exciting This happens in most sports.
 

The_Wookie

Queenslander
Jul 2, 2010
32,992
30,702
Launceston
AFL Club
Carlton

Rabman

Club Legend
Nov 22, 2016
1,869
2,358
AFL Club
Adelaide
Other Teams
North Adelaide, Arsenal, Inter.

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