I'm pretty sure (I flicked through the WAFC report some time ago) that ticketing revenue / expenditure shifted on to the club books (rather than via the WAFC) under the new arrangements at Optus stadiumThe_Wookie I know not all clubs have a breakdown of game day ticket sales but West Coast's $9.794m [inc in your $34.7m total above] up from $2.349m would have to be the biggest I have ever seen. Fremantle's was $5.735m up from $2.101m.
It suggests that those 10,000 tickets not made available to members has been a boon for WCE. (7,000 for GA, 1,385 for stadium members, 1,000 for tourism packages, 400 for visiting team and rest for stadium operators use.) They can charge premium rates for them for 11 games even though they are spread out among the different categories of the stadiym. Freo have done alright out of them as well, but not as good.
Yes I know the 2 WA clubs dont get revenue from all 10,000 tickets and that there are costs associated with it before they get the net receipts, but the supply demand imbalance has been keep so premiums can be charged, especially for WCE games.