The Esports investment is about getting in on the ground floor of an industry that is growing incredibly fast. We bought an existing company because they were already self-sufficient, anything we invest in it is with the aim to grow it. If it was instantly going to make us millions we wouldn't have been able to afford it, but it will get there one day if we make sure its the best-resourced team in the country.
The Esports investment is like purchasing an English National League team with the goal to eventually build it up to be promoted into the EPL, if you're better resourced than your competitors you'll move ahead of them and if you can stay on top there is a pot of gold at the end. In the case of esports that pot of gold doesn't come from getting promoted into the top league, it comes from being the most marketable team in the country when today's flossing 12 yr old fortnight addicts become the key 25-34 age demographic.
When Trigg was at the club there wasn't a soft cap, it started in 2015.
Hard to see how it could, literally, be less like that