2019 AFL Crowds & Ratings Thread

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NoobPie

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Interesting conversation under you twitter on this

I think there is a bit of confusion how much the FTA v foxtel balance is driven by the AFL's different TV rights structure. It is certainly a factor but the different game length is the more important factor in why foxtel averages are lower.

Obviously there is the fact that, if you watch an hour of the AFL or the NRL you count more in the latter than the former. More generally though:

-overlapping games mean split AFL viewing audience
-the AFL has more games in the early arvo time slot particularly on saturdays, that also drags down numbers

The AFL got its highest average foxtel ratings for the year over easter (206K) but it wasn't from particularly good ratings which were largely flat on face value. It was primarily because there were no overlapping games

Ultimately though it is the numbers in the far right column that are most telling. They are a bit inflated by the FTA component and home state markets (but that will probably skew back as 5 of the AFL's 8 thursday nights are done) but ultimately that is what drives FTA value and also STV value to the extent that the average AFL and NRL subscribers watch a similar number of hours of their preferred code each week
 

NoobPie

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So 836K on FTA. It was a semi-blowout in the end but I still would have thought that is a touch disappointing given it was on the main channel in NSW and QLD and there was no NRL on
 

The_Wookie

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So 836K on FTA. It was a semi-blowout in the end but I still would have thought that is a touch disappointing given it was on the main channel in NSW and QLD and there was no NRL on
892k in 2018 - Fox included. (Metro 464k, Reg 130k, Fox 298k)
958k in 2017 - Fox included (Metro 480k, Reg 165k Fox 313k)
 
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