2019 Financial Results

The_Wookie

Queenslander
Jul 2, 2010
32,555
30,008
Launceston
AFL Club
Carlton
Previous Years threads:
AFl and Club documents
2018 Results

AFL

Club Reports


Stadium Annual Reports

State Leagues
Club Details

Revenue


  • West Coast - $82,265,015
  • Collingwood - $82,074,011
  • Richmond - $79,777,837
  • Hawthorn - $74,339,727
  • Geelong - $67,944,647
  • Essendon - $65,092,072
  • Carlton - $ 61,627,141
  • Port Adelaide - $59,000,643
  • Fremantle - $58,390,623
  • Adelaide - $ 56,060,913
  • Brisbane - $55,605,874
  • St Kilda - $53,864,218
  • Sydney - $54,084,840
  • Western Bulldogs - $51,576,289
  • Melbourne - $49,010,456
  • GWS - $43,453,413
  • Gold Coast - $40,042,853
  • North Melbourne - $39,618,239
Operating Profit/Loss

  • St Kilda - $10,414,960
  • West Coast - $7,621,284
  • Melbourne - $6,005,532
  • Hawthorn - $4,491,707
  • Richmond - $4,210,003
  • Geelong - $3,986,647
  • Adelaide - $ 3,828,935
  • Essendon - $2,321,871
  • Carlton - $2,611,638
  • Western Bulldogs - $2,207,274
  • Gold Coast - $1,126,788
  • North Melbourne - $564,247
  • Sydney - $520,509
  • Brisbane - $342,366
  • Fremantle - $326,776
  • Port Adelaide - $322,013
  • Collingwood - $112,052
  • GWS - ($1,985,681)
Full Profit/Loss

  • Western Bulldogs - $18,094,333 (includes $16,085,000 in land contributions)
  • West Coast - $10,894,794 (includes 3.3m in development funding)
  • St Kilda - $10,124,972 (includes $13,149,766 in funds for Moorabin Redevelopment)
  • Melbourne - $6,906,468 (includes $7,029,311 sale of Leighoak club)
  • Hawthorn - $5,060,573
  • Richmond - $4,210,003
  • Geelong - $3,976,073 (includes $5,026,345 in asset transfers from Kardinia Park Trust)
  • Essendon - $3,571,871
  • Port Adelaide - $3,179,265 (includes a revaluation gain of $4,166,586 on its land and buildings.)
  • North Melbourne - $1,535,580
  • Adelaide - $1,506,002
  • Gold Coast - $1,160,912
  • Carlton - $713,689
  • Sydney - $520,509
  • Fremantle - $326,776
  • Collingwood - $112,052
  • Brisbane - ($230,641)
  • GWS - ($1,985,681)
AFL Distributions

  • Gold Coast - $23,696,768
  • Brisbane - $23,609,188
  • GWS - $23,234,214
  • St Kilda - $20,539,315
  • Port Adelaide - $19,805,849 (includes match day and merch)
  • North Melbourne - $16,918,003
  • Melbourne - $16,336,739
  • Western Bulldogs - $16,271,119
  • Sydney - $14,886,155
  • Carlton - $14,149,443
  • Adelaide -$12,676,532
  • Richmond - $12,505,575
  • Essendon - $12,079,819
  • Geelong - $11,841,169
  • Fremantle - $11,469,122
  • Collingwood - $11,424,087
  • Hawthorn - $11,156,622
  • West Coast - $11,002,504
Membership & Ticket Sales

  • West Coast - $34,700,713
  • Richmond - $29,645,214 (includes Merchandise)
  • Collingwood - $23,871,536
  • Adelaide - $21,497,388
  • Fremantle - $20,659,207
  • Geelong - $18,055,330
  • Hawthorn - $17,809,149
  • Sydney - $16,375,126
  • Essendon - $16,098,158
  • Melbourne - $15,190,267
  • Carlton - $11,295,680
  • St Kilda - $9,216,131
  • Western Bulldogs - $9,206,996
  • North Melbourne - $8,035,194
  • Gold Coast - $7,301,203
  • Brisbane - $6,057,458
  • GWS - $4,418,738 (includes merch)
Corporate & Marketing Sales

  • Collingwood - $21,670,974
  • Sydney - $19,784,794
  • Adelaide - $18,559,968
  • Essendon - $16,032,723
  • Hawthorn - $15,536,294
  • Richmond - $15,450,025
  • Geelong - $15,289,882
  • Carlton - $14,198,228
  • Western Bulldogs - $12,880,320
  • GWS - $12,055,674
  • Melbourne - $11,287,779
  • North Melbourne - $9,160,352
  • Brisbane - $8,886,961
  • West Coast - $7,448,739 (plus $13,454,045 in corporate hospitality).
  • St Kilda - $6,738,219
  • Gold Coast - $6,494,108 (inc supply rights income)
  • Fremantle - $6,224,447
Merchandise

  • West Coast - $3,939,331
  • Geelong - $2,368,611
  • Essendon - $1,844,974
  • Hawthorn - $1,840,054
  • Fremantle - $1,414,662
  • Carlton - $1,372,793
  • Western Bulldogs - $1,195,131
  • Melbourne - $1,081,232
  • Sydney - $766,558
  • North Melbourne - $765,518
  • Brisbane - $714,133
  • St Kilda - $513,703
  • Richmond - see Membership & Ticket Sales
Social Club, Function Centres (Pokies/Hospitality) Revenue

  • Collingwood - $22,897,421
  • Carlton - $19,672,818
  • Hawthorn - $19,648,819
  • Brisbane - $16,137,792
  • Geelong - $12,587,063
  • Richmond - $7,670,839
  • Port Adelaide - $7,069,142
  • Melbourne - $4,192,076
  • St Kilda - $2,577,679
Social Club, Function Centres (Pokies/Hospitality) Profit

  • Collingwood - $6,642,264
  • Carlton - $$3,543,512
  • Brisbane - $2,998,984
  • Essendon - $2,234,970
  • Melbourne - $1,445,512
  • St Kilda - $952,702
  • Richmond - $771,192
  • Port Adelaide - $295,200
  • Geelong - Expenses not available.
  • Hawthorn - Expenses not available.
Football Department

  • Collingwood - $30,592,495 ("Teams expenses")
  • GWS - $28,497407
  • Melbourne - $26,849,219 (Mens and Womens)
  • Sydney - $26,280,916
  • Geelong - $25,861,711
  • Brisbane - $25,793,70
  • Fremantle - $25,798,135
  • St Kilda - $25,659,989.
  • Carlton - $ 25,436,372
  • Western Bulldogs - $24,965,803
  • Essendon - $24,957,531
  • North Melbourne - $24,635,838
Womens Football Costs

  • Melbourne - $1,042,352
Assets

  • West Coast - $106,229,217
  • Hawthorn - $51,592,955
  • Western Bulldogs - $45,804,532
  • Essendon - $36,079,656
  • Collingwood - $32,690,470
  • Richmond - $31,364,372
  • Fremantle - $15,302,214
  • St Kilda - $14,757,811
  • Geelong - $13,567,206
  • Melbourne - $13,109,164
  • North Melbourne - $11,526,082
  • Carlton - $9,521,887
  • Adelaide - $8,350,563
  • GWS - $8,338,398
  • Port Adelaide - $7,211,142
  • Sydney - $2,711,514
  • Gold Coast - ($421,303)
  • Brisbane - ($13,364,495)
 

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jatz14

Norm Smith Medallist
Dec 13, 2011
5,843
5,846
WA
AFL Club
West Coast
Other Teams
Perth Glory W-League
West Coast on its way to being a financial behemoth, to the extent it isnt already. Cannot see the run of profit ending anytime soon, even with a period of time out of the 8. Massive assets, huge corporate returns. The fact it is oversubscribed for members means even a drop off in crowds if the team stinks it up for a few years will not hurt as much as most clubs, as a lot of those empty seats will already be paid for.

Another 5 - 10 years will put a massive amount of daylight between them and the rest of the comp, and nothing short of a calamity will stop it.
 

Rob

Brownlow Medallist
Nov 8, 2000
27,988
13,922
South of the river
AFL Club
Fremantle
Other Teams
Peel Thunder
West Coast on its way to being a financial behemoth, to the extent it isnt already. Cannot see the run of profit ending anytime soon, even with a period of time out of the 8. Massive assets, huge corporate returns. The fact it is oversubscribed for members means even a drop off in crowds if the team stinks it up for a few years will not hurt as much as most clubs, as a lot of those empty seats will already be paid for.

Another 5 - 10 years will put a massive amount of daylight between them and the rest of the comp, and nothing short of a calamity will stop it.
The interesting thing is what they're going to do with all that cash. The development at Lathlain I believe is all paid for, and I don't know if they have any plans for the future in terms of where to invest their profits.
 

jatz14

Norm Smith Medallist
Dec 13, 2011
5,843
5,846
WA
AFL Club
West Coast
Other Teams
Perth Glory W-League
The interesting thing is what they're going to do with all that cash. The development at Lathlain I believe is all paid for, and I don't know if they have any plans for the future in terms of where to invest their profits.
It's an interesting issue for over profitable not for profits. In a lot of other sports, they would just outspend everybody else. Increase payments to the WAFC?
They will be able to pour money into their women's team.

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Kwality

Brownlow Medallist
Aug 14, 2011
20,175
6,942
Tootgarook
AFL Club
West Coast
Other Teams
Renault F1
It's an interesting issue for over profitable not for profits. In a lot of other sports, they would just outspend everybody else. Increase payments to the WAFC?
They will be able to pour money into their women's team.

Sent from my XT1068 using Tapatalk
What has this got to do with the 2019 results, surely there is somewhere else better suited to the conversation. Its interesting, just not here
 

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jatz14

Norm Smith Medallist
Dec 13, 2011
5,843
5,846
WA
AFL Club
West Coast
Other Teams
Perth Glory W-League
What has this got to do with the 2019 results, surely there is somewhere else better suited to the conversation. Its interesting, just not here
There is somewhere else better suited to a question about what the Eagles do with the money they made? Where is that?

If we can not discuss anything but the underlying profit, it will be a short discussion. Its yay big. Done.

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blaisee

Norm Smith Medallist
Aug 11, 2004
6,510
8,623
Punt Road
AFL Club
Richmond
Other Teams
None
It will be Very interesting to see what the turnover figures look like for 2019.

I expect Richmond to break the $90 million mark .
 

dave10

Club Legend
Apr 26, 2004
1,956
1,031
Melbourne
AFL Club
Essendon
It will be Very interesting to see what the turnover figures look like for 2019.

I expect Richmond to break the $90 million mark .
I’d expect so. A premiership as well as revenues from their non football investments will propel the figure. But yes it will likely be in that region. All depends on what the Leisure centres generate. What did they generate in 2018?
 

Kwality

Brownlow Medallist
Aug 14, 2011
20,175
6,942
Tootgarook
AFL Club
West Coast
Other Teams
Renault F1
I’d expect so. A premiership as well as revenues from their non football investments will propel the figure. But yes it will likely be in that region. All depends on what the Leisure centres generate. What did they generate in 2018?
Are they profitable, its a competitive business.
 

The_Wookie

Queenslander
Jul 2, 2010
32,555
30,008
Launceston
AFL Club
Carlton
I’d expect so. A premiership as well as revenues from their non football investments will propel the figure. But yes it will likely be in that region. All depends on what the Leisure centres generate. What did they generate in 2018?
$79m total. ($14,237,718 from health, fitness and community groups which appear to have made a whole 77 odd thousand with expenses of ($14,160,181)

I think 90 might be a stretch im thinking 84-85
 

telsor

Hall of Famer
Aug 29, 2004
30,871
28,085
Here
AFL Club
Richmond
Other Teams
Habs
$79m total. ($14,237,718 from health, fitness and community groups which appear to have made a whole 77 odd thousand with expenses of ($14,160,181)

I think 90 might be a stretch im thinking 84-85
Fitness profitability is low because it was still expanding rapidly and had a lot of startup expenses. Given the growth has slowed (or at least, I think it has, I haven't been watching THAT closely), you'd hope it would be more profitable now.
 

Kwality

Brownlow Medallist
Aug 14, 2011
20,175
6,942
Tootgarook
AFL Club
West Coast
Other Teams
Renault F1
Because a lot of so called 'handouts' are actually legitimate funding, and it's annoying to have people who should know better pretend otherwise.
The ability of these 'handouts' to turn a loss into a profit, I'll call it for what it is.
I'm happy to acknowledge the basic club distribution, just want more transparency.
Peter Gordons comments are considered, perhaps consider them, preferably in another thread, not here. Not personal.
 

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