When a few of the clubs with massive national appeal start converting their total fan base to members the goal posts will change again. Clubs in 10 years will have 150,000 members. If Collingwood or Essendon (or Carlton) win a flag they may well establish new watermarks by converting their massive fan base across the county. We are yet to fully unpack this broader supporter base opportunity interstate and overseas.
That's all just pie in the sky talk.