2019 Membership
- Thread starter Moses01
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Our marketing for next year should be a no brainer.
"A new coach and one Captain."
"An old favourite returns." (players past and present shown in the Prison bars).
"For 150 years Port Adelaide has existed to win Premierships and always will." (Drop the community spiel and expectation management that an occasional final is 'winning').
If a campaign along those lines doesn't draw supporters back nothing will. All it requires is egos be put aside for what's best for the club.
simba_
sucking a lemon
'new coach old traditions' would bring those 3k back faster than usain bolt on meth
Also millions of dollars that we don’t have to pay out the coach.
Yeah but we could save the money we would have spend on the alternative bullshit marketing campaign that will fail anyway.
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RussellEbertHandball
Flick pass expert
Do you ever take note of stuff and remember it??
61.4k total was for 2018 pre AFL audit adjustment total. In the table above for everyone to see except for you, it says we have gone from an AFL audited figure of 54,836 down to 51,951. Our unaudited figure is over 58k.
We were told by Richo in early March, almost 3,000 long term members refused to renew their membership this year. It seems like we have held sway since then with that almost 3k being the difference between both the audited and unaudited figures of 2019 compared to 2018.
No I don't . I wish I had a photographic memory like you REH. The club announced the over 60k membership figure last year so that's what I went with, didn't look into it at that depth. Either way there's a big drop off and numbers will continue to dwindle under this current coach. A 3k difference will look like nothing in comparison.
- Jun 12, 2012
- 20,509
- 65,265
- AFL Club
- Port Adelaide
You didn’t need a photographic memory here the audited 54k figure was in the table on the previous page.
RussellEbertHandball
Flick pass expert
Every year since playing at AO the club announces one figure on its website building up from November to August, which includes counting 8,000 AO and the AFL Audit figure in August always knocks of 5,500 to allocate to the crows and about 1,000 more that aren't counted like the $40 kids and $25 baby memberships.
Every year there is an adjustment, every year we talk about it, every year some people argue the whole 8,000 AO members should be included in our total etc. That doesn't require a photographic memory.
3,000 in 61,000 is a 4.9% drop off. What are you tipping for next year seeing as back in February you said the following when the club figure was 50,658 which was posted 10 posts above your post where you said.
2019 Membership
The trust in the team has been eroded. It will magically reappear when the team starts playing watchable football, and then the club will have to deal with members who didn’t renew asking for a seat that has gone to someone else... I really hope this happens
www.bigfooty.com
- Jun 12, 2012
- 20,509
- 65,265
- AFL Club
- Port Adelaide
This year’s figure is actually 51,900-odd so the drop is only 2400 approx. That’s about half I thought it’d be after we gave Wingard his pink slip.
RussellEbertHandball
Flick pass expert
When Richo in March at the Club 1870 event said almost 3,000 long term 11 game members had not renewed, I thought our total would be down another 1,000 or so if we didn't start winning heavily. To hold our unaudited figure to a 3,300 reduction and our audited figure 2,400 difference given Wingard trade, s**t house 2018 finish and co-captaincy crap was a decent effort by the membership department and the fans.
RussellEbertHandball
Flick pass expert
AFL graphic summing up club memberships
We are mid pack just like our footy team. We are not going to ever have more members than a fully cranked up Richmond, West Coast, Collingwood, Essendon, Hawthorn and Adelaide membership department.
Sydney, Carlton and Geelong the last 3 or 4 years have really cranked things up, especially Carlton this year.
Melbourne jumped up just past us this yearand Freo dropped below us. 9th-12th is where we will always sit unless something extraordinary happens. Should be pushing for 55k which gives us 10th spot unless one or more of Sydney, Carlton or Geelong drop off.
www.afl.com.au
I did this spreadsheet last year - there were no 2017 comparison figures available and have added 2019 figures.
We are mid pack just like our footy team. We are not going to ever have more members than a fully cranked up Richmond, West Coast, Collingwood, Essendon, Hawthorn and Adelaide membership department.
Sydney, Carlton and Geelong the last 3 or 4 years have really cranked things up, especially Carlton this year.
Melbourne jumped up just past us this yearand Freo dropped below us. 9th-12th is where we will always sit unless something extraordinary happens. Should be pushing for 55k which gives us 10th spot unless one or more of Sydney, Carlton or Geelong drop off.
AFL - News, Fixtures, Scores & Results - AFL.com.au
Australian Football League. All the latest AFL news, video, results and information
www.afl.com.au
I did this spreadsheet last year - there were no 2017 comparison figures available and have added 2019 figures.
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How much of keeping to 3,300 can be attributed to those on the waiting list for seats? That's a one time only 'saving grace' the club was lucky enough to be able to pull out. Hopefully the geniuses who resigned Ken realise this when they are weighing up the cost of keeping him versus sacking him.
RussellEbertHandball
Flick pass expert
Virtually None. Nearly all those on the waiting list have general admin memberships.
Maybe a few of those 11 game members dropped to 3 game members, whilst not impacting the total as badly, the effect would be greater on the bottom line.
RussellEbertHandball
Flick pass expert
MFC probably have about 2,000 of the 14,000 AFLW memberships as they were first to market them heavily.
The MCC has started pushing a dual sports package upgrades the last 2 or 3 years, with the 10 Vic clubs, plus the Swans and Brisbane and the Melboure Stars BBL team, so those lazy Melbourne supporters who only have had MCC memberships for years, might have forked out some $$$ to get club memberships since the MCC started offering these deals. It's called MCC Plus and the clubs get the $$$. See
MCC dual membership options
Support your AFL club by becoming a dual member of both the MCC and your favourite footy team!
This MCC newsletter from November last year shows of the 131,797 financial members at August 31 2018,17.4% nominated Melbourne as the club they support - note not club they are members of. See last page
We don't have to sack him.
The club merely needs to make it clear to him that he isn't wanted as head coach anymore, and they think it's best he moved on. Make it clear to him and pressure him to quit....WHILE other clubs are desperate for a new coach, so that there is incentive for him to leave while there are openings and not be jobless. The board lacks it's own will power to do that though, because they are AFL muppets.
Next years membership tally will be low 40's if he's still coach.
Even depending on who replaces him next year if he does go I wouldn't expect a big upswing in memberships. The club will have to work very hard to regain supporters faith.
The reason clubs like Richmond are soaring membership wise, is because they are contenders for the flag. They aren't just making up the numbers.
We used to call them Ninthmond? Well, they've long left us in their wake to be flag contenders after having won a flag, while we languish....you know it...mid table around 9th. Jokes on us eh?
Can not ******* wait for Koch and Hinkley and the other bastard outsider coaches to be gone from the club.
TheFVK
Norm Smith Medallist
- Mar 21, 2008
- 7,504
- 27,014
- AFL Club
- Port Adelaide
If Adelaide ever achieves a decent growth rate then in the long term we should be every chance of eclipsing these Melbourne clubs, considering that (simplistically) 1 in 2 of all new (football supporting) Adelaide residents will be Port fans whereas 1 in 9 will be Collingwood, Richmond etc.
As dysfunctional and incompetent as South Australia's leaders are, Melbourne's unsustainable population growth should make Adelaide an increasingly attractive alternative for families and immigrants looking for a decent standard of living which doesn't involve commuting 2.5 hours. So I would expect the growth rates to balance out at some point.
So long as we have a two town team there is every chance we are pushing all Melbourne teams for dominance, especially as the balance of support in South Australia continues to level out between Adelaide and PAFC.
RussellEbertHandball
Flick pass expert
Greater Adelaide grows by 10,000 per annum, greater Melbourne grows by 120,000 per annum for 5 or 6 years in a row.
At 5m people, greater Melbourne can grow at 120,000 per year for the next 30 years and still we be half the size or less than greater NY, greater Tokyo, greater Shanghai, greater Beijing, greater Jakarta etc. If it gets to 10m people in 30 years time, it will then catch up to these current mega cities linked below. There is plenty of growth possible. Just have to keep improving the highways and fast train systems.
Megacity - Wikipedia
If the opportunities aren't there, people wont move to Adelaide. The ABS doesn't see it happening in its future population series it updates every 5 years and the last one at end of 2017.
Population Projections, Australia, 2022 (base) - 2071
Population projections (based on assumptions of fertility, mortality and migration) for Australia, states and territories and capital cities
TheFVK
Norm Smith Medallist
- Mar 21, 2008
- 7,504
- 27,014
- AFL Club
- Port Adelaide
Sure, but this doesn't mean these rate disparities will be sustained forever. Those rates are based on Melbourne being ~2.7%, and Adelaide being 0.8%, although just 10 years ago the difference was only 0.5% and going way back to 1994 Adelaide's growth was actually higher. To sustain 9 teams and with a population 4x larger, a Melbourne club would need Melbourne to hold a growth rate double Adelaide's to grow the "population/AFL team" ratio faster than ours, and this would only be exacerbated with time as Adelaide grows and population ratio between Melbourne and Adelaide decreases.
Beijing population density - 5521 inhabitants / km2At 5m people, greater Melbourne can grow at 120,000 per year for the next 30 years and still we be half the size or less than greater NY, greater Tokyo, greater Shanghai, greater Beijing, greater Jakarta etc. If it gets to 10m people in 30 years time, it will then catch up to these current mega cities linked below. There is plenty of growth possible. Just have to keep improving the highways and fast train systems.
Megacity - Wikipedia
en.wikipedia.org
If the opportunities aren't there, people wont move to Adelaide. The ABS doesn't see it happening in its future population series it updates every 5 years and the last one at end of 2017.
Population Projections, Australia, 2022 (base) - 2071
Population projections (based on assumptions of fertility, mortality and migration) for Australia, states and territories and capital citieswww.abs.gov.au
Shanghai population density - 3854 inhabitants / km2
Jakarta population density - 4383 inhabitants / km2
Melbourne population density - 450 inhabitants / km2
For Melbourne to grow to the populations of these cities, you would need to drastically change the Australian way of life and most of Melbourne would need to be torn down to make way for higher density living, or end up with a sprawling megalopolis the size of Belgium. In either scenario (or somewhere in between) Adelaide should be an increasingly attractive scenario (and result in a large amount of spillover and population growth parity), with the key assumption that the State Government can attract enough business there to fuel job growth. Which granted is not a given.
RussellEbertHandball
Flick pass expert
I wrote that a bit poorly because the smallest city in those 47 megacities was 10 million people and the top few over 30m. 10m is what I said Melbourne could grow to in 30 years time and it wouldn't be unsustainable growth as you initially said. 10m people makes them 900 inhabitants /km2.Sure, but this doesn't mean these rate disparities will be sustained forever. Those rates are based on Melbourne being ~2.7%, and Adelaide being 0.8%, although just 10 years ago the difference was only 0.5% and going way back to 1994 Adelaide's growth was actually higher. To sustain 9 teams and with a population 4x larger, a Melbourne club would need Melbourne to hold a growth rate double Adelaide's to grow the "population/AFL team" ratio faster than ours, and this would only be exacerbated with time as Adelaide grows and population ratio between Melbourne and Adelaide decreases.
Beijing population density - 5521 inhabitants / km2
Shanghai population density - 3854 inhabitants / km2
Jakarta population density - 4383 inhabitants / km2
Melbourne population density - 450 inhabitants / km2
For Melbourne to grow to the populations of these cities, you would need to drastically change the Australian way of life and most of Melbourne would need to be torn down to make way for higher density living, or end up with a sprawling megalopolis the size of Belgium. In either scenario (or somewhere in between) Adelaide should be an increasingly attractive scenario (and result in a large amount of spillover and population growth parity), with the key assumption that the State Government can attract enough business there to fuel job growth. Which granted is not a given.
That is the sort of density than pleasant western cities of greater London and greater Paris compared to the very dense Asian cities. Sure its a change in Australian life style, but Melbourne keeps telling us its a world class city.
Lockhart Road
Cultural Attache
- Mar 26, 2013
- 5,423
- 27,750
- AFL Club
- Port Adelaide
- Other Teams
- Port Adelaide Magpies
Mate. Mate mate mate. Mate effing mate.
Why do you of all minds on this forum let the Club, specifically Richo re Membership, off the actual hook?
The membership target for 2019 is / was 65k.
By my reckoning the Club is 8k behind target.
Forget this 3k behind 2017 which is thus somehow acceptable.
It’s not.
The Club has brought in paid whizz kid/s from Sydney to beam membership perpendicularly to 100k.
Koch recruited Rolly Handsome as a specialist director to untap the millennial market.
Don’t ask about China or international memberships.
SFA has happened re membership, merchandise or brand promotion.
Why? Nobody dares ask up front, nobody dares try to explain.
For all I know said whizz kids have gone. The staff list still shows Steve Dawes as COO yet he went officially in June, physically before that.
You can’t trust what you read on the Club website. Not a punctuation mark has been updated so far this year.
Darren Cahill and Gavin Wangas still have a blank space for their profile.
This Club has gone down the gurgler under KT as CEO, Koch as chairman, and a bunch of no-hopers as directors.
I really cannot ramp up the effort to say let alone do anything positive about or for this rabble anymore.
RussellEbertHandball
Flick pass expert
Probably because when Richo asked me how do we get those 3,000 members back, back in March at Club 1870 event and I said we had to be 4-0, he laughed and said something like - you're not asking for much, I knew we had no hope.
Probably when I saw they set a target of 65,000 and they traded out Wingard and went the co-captaincy I said they had no chance, combined with the above. It meant we had to find 8,000 new real members not 8,000 BS crows e-members.
I agree I and we have let them off the hook for 2019, because they just don't/didn't get it.
But looks like they have woken up - a bit - not completely. But yeah we have to put the heat on them to redouble their efforts for 2020 and get smart about their marketing, across the board.
Or..instead of trying to find new ways to trick people into spending money on memberships (I say trick, because the club hasn't delivered for a few years now under Hinkley), they could you know, start by instilling a winning, ruthless culture in the locker room, and start you know, winning football games.
Winning, being competitive, being a real chance for the flag year in year out, well, they wouldn't need to work nearly half as hard marketing memberships?
It starts with removing Hinkley and bringing in a coach who can do that. I mean, it's great that Hinkley was able to connect with the players, be their mate, help Marshall through the passing of his father, but ultimately, he isn't there to be their BFF and councilor, he's there to coach them to win games and premierships.
Want members to return? Want attendances to increase and have near full house all year? Need those W's. Need that ruthlessness, need that dominance back.
Or just keep burying your heads in the sand Port Adelaide.
Eventually even the idiot facebook clique will start to drop off from games. Then those tarps will need a refresh with current sponsors.
Winning, being competitive, being a real chance for the flag year in year out, well, they wouldn't need to work nearly half as hard marketing memberships?
It starts with removing Hinkley and bringing in a coach who can do that. I mean, it's great that Hinkley was able to connect with the players, be their mate, help Marshall through the passing of his father, but ultimately, he isn't there to be their BFF and councilor, he's there to coach them to win games and premierships.
Want members to return? Want attendances to increase and have near full house all year? Need those W's. Need that ruthlessness, need that dominance back.
Or just keep burying your heads in the sand Port Adelaide.
Eventually even the idiot facebook clique will start to drop off from games. Then those tarps will need a refresh with current sponsors.
