PAFC is "microwaving" its membership alright; it's melting awayWhat happens when you microwave a membership?
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PAFC is "microwaving" its membership alright; it's melting awayWhat happens when you microwave a membership?
The club knows, but lacks the spine to fix it. KT has lost the will to fight and Koch won't admit being wrong about anything and push for Ken to go. They'll hang around for 2020, then retire having overseen our 150th turn into a cluster* of poor crowds, lack of sponsors, s**t performances, further player discontentment at Hinkley (especially our young players and KPP's we most want to keep), assistants looking elsewhere (except Voss and Bassett) and fans pissed at the club for trying to celebrate everything except the thing wanted most (the Prison Bars). If you were an opposition fan who hated Port wishing ill on us, you wouldn't get through all of the above, as you'd have stopped half way through the list thinking that's enough to ruin any club for a decade.Flogging discounted tickets to a game that should draw, and has previously drawn, a big crowd smells of desperation. The club needs to realise that things will only be worse next season if we still have Hinkley serving up the same garbage week in week out.
52,407I reckon the AFL audit will have us under 54,000.
Thank you for this valuable data. The record is all the more comprehensive as a result.Weve lost members in 2 tranches:
~2000 members pre Xmas
~1000 members post Xmas
I presume the 2000 pre Xmas are our "tried and truers" who are maybe disillusioned or who perhaps have fallen on harsh employment times.
The Post Xmas 1000 are presumably those who: dont have readily disposable income/ recovering from Xmas bills/ reconsidering their disillusionment/ strong discretionary spenders making consideration of how worthwhile a membership is.
Pretty hard to analyse pre Xmas data - the club must be swamped. The day to day uptake may not be real, and possibly determined by how fast they can accumulate and present data. There is also insufficient data pre Xmas, particularly for 2019.
Post Xmas is a little easier with diminished uptake rates. Had a quick look at post Xmas data by obliterating pre Xmas memberships and zeroing out the days after 27 October previous to the 2018 and 2019 membership years - ie returning all data post Xmas to (0,0). The intention has been to look at the membership curve shapes for both years, post Xmas. I have actually fitted each year post Xmas to a lineshape to make the data easier to interpret (called the Hill lineshape) Data fits these lines really well. I then subtracted the 2018 from the 2019 data to make a difference curve.
It clearly shows the loss of ca 1000 members post Xmas.
More interestingly it shows that the drop away begins on 23 March 2019 (+ or - 2 days)- the absolute start of the season:
View attachment 697810
Here is the message to the club:
#Hammer the phones 2 weeks before Xmas
#Hammer the phones 2 weeks before the start of the season
if you need to retrieve membership.
Below is all the accumulated data:
View attachment 697818
I think anything over 50k official numbers is very impressive anyway.
The Target was 65,000 including all categories. Richo in early March at the Club 1870 event, said almost 3,000 long term members who went thru 2011-12 years and signed up for the early years at AO hadn't resigned.Thank you for this valuable data. The record is all the more comprehensive as a result.
I wanted to point out that the total unaudited membership position is, in fact, worse than losing 3,000 pre-existing Club members.
The targeted increase in membership should not be overlooked. We are thus 6,000 down.
My aim is to emphasise the double shortfall based on a 2019 target of 65k members of whatever denomination.The Target was 65,000 including all categories. Richo in early March at the Club 1870 event, said almost 3,000 long term members who went thru 2011-12 years and signed up for the early years at AO hadn't resigned.
I wonder how many Auskickers were expected to be signed up to get to 65,000.
View attachment 697894
Rooch last year wrote
......
The SA market is further complicated with - for the fifth year - the 8000 stadium members at Adelaide Oval being allocated on a 72-28 split favouring the Crows.
Adelaide is listed with 64,739 members - up on last year’s figure of 56,865 that was a record with a different counting system. The Crows’ figure this season includes 6500 registered Auskickers - and 72 per cent of the Adelaide Oval stadium membership pool (5748).
Port Adelaide is listed with 54,386 members - also up on last year when the Power audit figure was 52,129. It also is a record, surpassing the 54,057 in 2015. The Power’s count this season includes 2500 Auskickers - and 28 per cent of the Oval membership base (2252).
Port Adelaide general manager Matthew Richardson told The Advertiser the Power figures include a 93 per cent retention of 11-game members - second only to Richmond. “We put enormous value on membership of our club - and know our members are loyal and committed,’ he said.
Removing Auskickers and the Oval memberships, the Crows have 52,491 members; Port Adelaide has 49,634.
.......
My aim is to emphasise the double shortfall based on a 2019 target of 65k members of whatever denomination.
This double shortfall is further emphasised, in my cut-throat opinion, by the truth of a whiz kid from Sydney having been employed to find supersonic formulae to, by this time, ramp up the membership to 100k.
The SA market is further complicated with - for the fifth year - the 8000 stadium members at Adelaide Oval being allocated on a 72-28 split favouring the Crows.
Seriously. Have they actually audited that?Lol, South Australia.
John Olsen and Leigh Whicker crunched the numbers themselves.Seriously. Have they actually audited that?
The SA market is further complicated with - for the fifth year - the 8000 stadium members at Adelaide Oval being allocated on a 72-28 split favouring the Crows.
The AFL accept it so who knows how adequate any audit was. You would like to think the club has actually looked thru the process and has approved it rather than just accepted it.Seriously. Have they actually audited that?
What is your profession REH?The AFL accept it so who knows how adequate any audit was. You would like to think the club has actually looked thru the process and has approved it rather than just accepted it.
If you look at the time stamp of Rooch's article linked above, it is 2.51pm on 2/8/2018 and the one below the club put out was at 1.09pm 2/8/2019. I'd put good money on Rooch just regurgitating Port's annual statement on the membership breakdown, rather than get any info from the SMA.
Record member numbers for Port Adelaide
AFL audited numbers show growth of Port memberswww.portadelaidefc.com.au
Blame Paul Keating and the big tax changes announced in September 1985 after the July Tax Summit, and the legislation hit parliament in February 1986 a few weeks after I started my first professional job in accounting after Uni. Had to sit in with managers and partners with 20 and 30 years experience and was expected to keep up, read draft bills and final legislation before the training sessions, and contribute in them. No sitting on the side lines and not contributing. Always got, what do you think REH? I don't know, didn't cut the mustard. Many of the sections of the different acts you had to read 10-15 other sections with definitions to correctly understand that section. It was great rigorous training. I don't read tax law these days, but the good training stays with you for life.What is your profession REH?
Your research is meticulous.
Wow that explains it for sure. A real asset.Blame Paul Keating and the big tax changes announced in September 1985 after the July Tax Summit, and the legislation hit parliament in February 1986 a few weeks after I started my first professional job in accounting after Uni. Had to sit in with managers and partners with 20 and 30 years experience and was expected to keep up, read draft bills and final legislation before the training sessions, and contribute in them. No sitting on the side lines and not contributing. Always got what do you think REH? I don't know didn't cut the mustard. Many of the sections of the different acts you had to read 10-15 other sections with definitions to correctly understand that section. It was great rigorous training. I don't read tax law these days, but the good training stays with you for life.
Haha, FBT was considered the best written of all those big new 1986 legislation changes - Capital Gains tax, Company tax and Imputation changes, FBT, Substantiation and documentation changes, Controlled Foreign Corporations, Superannuation, etc, even negative gearing for 1 year before Hawkie pulled it.tax law is a real ******, don’t get me started on fringe benefit exemption calculations
He's done an average job that so called "whiz kid"