So... we get twice as many people to AO than they do?
$18.4mill ÷ 11 matches ÷ 48,000 (overestimate surely) comes to $34.85 per head. Which looks OK but...
$34.85 into 9 mill / 11 matches is 23,477 which even for Port is a low figure.
Higher membership prices and corporates would be the diff I suppose. But I do wonder about the $18.4 mill, that's a big number.

