2019 non-freo nonchalance (aka discussion)

Van_Dyke

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North just appointed Ben Amarfio as its new CEO.

Ben was central to the rot at Cricket Australia. Here's a snippet from Geoff Lemon's book: Credit

Howard at least comes across as believing he’s doing the right thing, even if his version of right is contestable. Amarfio seems less weighted by such concerns. He ran stations like the sports-schlock sausage factory of Triple M, and the former 2Day FM when it was home to some of the foulest trolls on air. ‘It’s not always such a bad thing to get negative press,’ he announced at a marketing event in 2013. ‘In the last twelve months, the NRL has had players assault women, players assault policemen, they’ve had drug, corruption and match fixing issues – the list goes on and on. And yet they’ve just signed a TV deal for over one billion dollars, which is almost fifty per cent bigger than their last TV deal.’

As long as someone’s making money, right? Media partners and colleagues describe Amarfio’s style as dismissive and antagonistic. CA staff leaked a small but indicative story to Australian Financial Review reporter Joe Aston: that while CA was promoting cricket as an inclusive sport for women, Amarfio was making his personal assistant cook him hot breakfasts and lunches at work each day. It was Amarfio who alienated the ABC in 2013 by banning it from providing online streams of its radio coverage, a disagreement that dragged on for years. In 2018 a well-sourced story said CA had strongly considered ditching the national broadcaster altogether. In a vast country, ABC networks reach corners where internet can’t, not to mention the audience’s connection with a broadcast that’s been going since Bradman played. Recent entrants on the scene saw that relationship as expendable.

Amarfio’s most bizarre episode was moonlighting as an agent for his friend James Brayshaw, a commentator who’d worked with him at Triple M. Predominantly a football caller who jarred with the rhythm of cricket, Brayshaw was Nine’s least popular voice out of a largely unloved bunch. When his contract negotiations foundered in 2016, Amarfio suddenly appeared wanting to act on his behalf. The same person running Nine’s broadcast rights negotiation wanted to represent its staff. Brayshaw wasn’t retained, and Amarfio contacted at least one other company trying to find him a job.

Sutherland’s response? ‘I don’t think it’s right that one of our staff was acting as an agent. But let’s just say they are things that we’ll deal with behind closed doors at Cricket Australia. I don’t think this is the place to be talking about that any further.’ Of course not, talking in public about potential ethical breaches of highly paid executives subsidised by the public would be gauche. We could all rest easy that behind those doors lay CA’s steely determination to get to the bottom of things.

It’s a curious timeline. Brayshaw’s peripheral role on Nine’s cricket became central after Amarfio moved to CA in 2012. Amarfio’s marketing department produced an ad campaign in 2014 centring Brayshaw’s voice and promoted him as one of ‘the Nine Network’s favourite commentators’. Around the time Brayshaw’s TV contract was stalling, Amarfio’s old station Triple M made a late and unexpected deal for cricket rights. The lead caller was James Brayshaw. And as Triple M cancelled its coverage after two summers, the TV rights switched to Seven where Brayshaw was now calling football. Not to suggest that commentary jobs could decide a rights deal, but having a mate who runs the negotiations is an unusual quirk.


Great appointment :rolleyes:
Not to mention the fact that he was one of the key people behind CA’s recent rights deal, and one of the geniuses who declined 10’s offer to show everything in favour of Foxtel + someone else, and then screw Channel 10 even more (agreement was made for 10 to do what 7 does at the moment basically, then back flipped because 7 offered $5 mill/year more and IIRC gave 10 basically no chance to big higher)
 

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Yeti

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Not to mention the fact that he was one of the key people behind CA’s recent rights deal, and one of the geniuses who declined 10’s offer to show everything in favour of Foxtel + someone else, and then screw Channel 10 even more (agreement was made for 10 to do what 7 does at the moment basically, then back flipped because 7 offered $5 mill/year more and IIRC gave 10 basically no chance to big higher)
CA have royally stuffed that up. Should have taken less cash to grow the game.

10 built that competition and their commentary teams were great.
 

Docker82

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CA have royally stuffed that up. Should have taken less cash to grow the game.

10 built that competition and their commentary teams were great.
Every decision made by CA made in 2018 for the short term benefit over long term gain. These people are no longer at the organisation. It’s not a coincidence.

The two biggest decisions they made:

1. Length of the ball tampering bans

Short term gain:
Saves CA against claims they are promoting a toxic culture.
Stops sponsors from going away short term. (Extra short term cash flow for CA).

Actual long term gain is minimal. The coaching and captain change changed the culture which is the only benefit. The coach was getting replaced in 12 months anyway, whilst the captain being stripped of that honour is a reasonable punishment any country would’ve taken in that scenario. The sponsors would all come back eventually anyway.

If Warner and Smith in particular in 5-10 years want to sue CA then they’re up for millions - they won’t do it when they’re still playing though.

2. TV deal

Short term gain:
Extra cash and bonuses for departing executives.
People are slightly happy Channel Nine are gone.

Long term pain:
The international white ball games are dead in Australia.
Big Bash that barely keeps people interested half the tournament.
Channel Seven covering more sport.
Loss of potential for next deal.
 
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Paracleet

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North just appointed Ben Amarfio as its new CEO.

Ben was central to the rot at Cricket Australia. Here's a snippet from Geoff Lemon's book: Credit

Howard at least comes across as believing he’s doing the right thing, even if his version of right is contestable. Amarfio seems less weighted by such concerns. He ran stations like the sports-schlock sausage factory of Triple M, and the former 2Day FM when it was home to some of the foulest trolls on air. ‘It’s not always such a bad thing to get negative press,’ he announced at a marketing event in 2013. ‘In the last twelve months, the NRL has had players assault women, players assault policemen, they’ve had drug, corruption and match fixing issues – the list goes on and on. And yet they’ve just signed a TV deal for over one billion dollars, which is almost fifty per cent bigger than their last TV deal.’

As long as someone’s making money, right? Media partners and colleagues describe Amarfio’s style as dismissive and antagonistic. CA staff leaked a small but indicative story to Australian Financial Review reporter Joe Aston: that while CA was promoting cricket as an inclusive sport for women, Amarfio was making his personal assistant cook him hot breakfasts and lunches at work each day. It was Amarfio who alienated the ABC in 2013 by banning it from providing online streams of its radio coverage, a disagreement that dragged on for years. In 2018 a well-sourced story said CA had strongly considered ditching the national broadcaster altogether. In a vast country, ABC networks reach corners where internet can’t, not to mention the audience’s connection with a broadcast that’s been going since Bradman played. Recent entrants on the scene saw that relationship as expendable.

Amarfio’s most bizarre episode was moonlighting as an agent for his friend James Brayshaw, a commentator who’d worked with him at Triple M. Predominantly a football caller who jarred with the rhythm of cricket, Brayshaw was Nine’s least popular voice out of a largely unloved bunch. When his contract negotiations foundered in 2016, Amarfio suddenly appeared wanting to act on his behalf. The same person running Nine’s broadcast rights negotiation wanted to represent its staff. Brayshaw wasn’t retained, and Amarfio contacted at least one other company trying to find him a job.

Sutherland’s response? ‘I don’t think it’s right that one of our staff was acting as an agent. But let’s just say they are things that we’ll deal with behind closed doors at Cricket Australia. I don’t think this is the place to be talking about that any further.’ Of course not, talking in public about potential ethical breaches of highly paid executives subsidised by the public would be gauche. We could all rest easy that behind those doors lay CA’s steely determination to get to the bottom of things.

It’s a curious timeline. Brayshaw’s peripheral role on Nine’s cricket became central after Amarfio moved to CA in 2012. Amarfio’s marketing department produced an ad campaign in 2014 centring Brayshaw’s voice and promoted him as one of ‘the Nine Network’s favourite commentators’. Around the time Brayshaw’s TV contract was stalling, Amarfio’s old station Triple M made a late and unexpected deal for cricket rights. The lead caller was James Brayshaw. And as Triple M cancelled its coverage after two summers, the TV rights switched to Seven where Brayshaw was now calling football. Not to suggest that commentary jobs could decide a rights deal, but having a mate who runs the negotiations is an unusual quirk.


Great appointment :rolleyes:
How the hell did the rest of the board allow him to be a candidate? The conflict of interest is appalling. Even if Brayshaw recused himself from the process it still a flawed one.
What a basket case north are.
 

tacopavlich

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We put Fyfe and Pavlich on pedestals but if they were in USA sporting systems like NFL or NBA they would only be average players. Perry is amazing but women's cricket is niche enough that it doesn't compare to Barty's achievements.
 

Clems Knee

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We put Fyfe and Pavlich on pedestals but if they were in USA sporting systems like NFL or NBA they would only be average players. Perry is amazing but women's cricket is niche enough that it doesn't compare to Barty's achievements.
Well, duh. They’re not basketball players or gridiron players. Pavlich dominated for over a decade and changed the club. Fyfe has two Brownlows so far and a better voting average than anyone since Haydn Bunton Snr. Fyfe and Pavlich are on pedestals because they deserve to be. To say otherwise suggests an unhealthy fascination with American sports.
 

dont bowl there

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Well, duh. They’re not basketball players or gridiron players. Pavlich dominated for over a decade and changed the club. Fyfe has two Brownlows so far and a better voting average than anyone since Haydn Bunton Snr. Fyfe and Pavlich are on pedestals because they deserve to be. To say otherwise suggests an unhealthy fascination with American sports.
It was a weird comment as Fyfe would be the equivalent of a 2x NBA MVP winner, so pretty sure he would be rated as one of the best of his time. Pavlich is a harder one to peg in terms of NBA equivalent as he never won a Brownlow, Coleman or premiership...he was also a one team player which rarely happens in the NBA. Somewhere between Dirk (although he won an MVP and ring) and Charles Barkely (won an MVP but no ring). Pavs tend to not exist in the NBA as he would have moved teams late to try and get a ring.
 

tacopavlich

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Well, duh. They’re not basketball players or gridiron players. Pavlich dominated for over a decade and changed the club. Fyfe has two Brownlows so far and a better voting average than anyone since Haydn Bunton Snr. Fyfe and Pavlich are on pedestals because they deserve to be. To say otherwise suggests an unhealthy fascination with American sports.
I mean if for hypotheticals sake you had a machine that turned their AFL talent into equivalent NFL talent, due to the larger talent pool available (US is 10X our population) they would be competing against significantly more people.

I wasn't saying Fyfe and Pavlich don't deserve their accolades, but in context their accolades are achieved in an insular sport played in a pretty small country, thats my only point. But it's not a hill I want to die on so I'll concede if I said something silly.
 

Joao

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I mean if for hypotheticals sake you had a machine that turned their AFL talent into equivalent NFL talent, due to the larger talent pool available (US is 10X our population) they would be competing against significantly more people.
Not sure this follows. By that logic, you could make an argument that neither us, nor NZ or even England should be able to compete with India in cricket.
 

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Taylor

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Not sure this follows. By that logic, you could make an argument that neither us, nor NZ or even England should be able to compete with India in cricket.
If India had the means to utilise their population they probably should have eight of the top five batsmen in the world (not a typo, the overflow would be a whole new issue for international qualification rules).

The English system looks after the posh boys from what I have gathered by talking to those trying to get into the county teams. I'd be surprised if India didn't function in a similar manner.
 

dont bowl there

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The English system looks after the posh boys from what I have gathered by talking to those trying to get into the county teams. I'd be surprised if India didn't function in a similar manner.
Exactly the same here or at least it was back in the day. Private school goes a long long way when it comes to sport.
 

Taylor

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Exactly the same here or at least it was back in the day. Private school goes a long long way when it comes to sport.
That might be true of lots of aspects of life, depending on your measure of winning at life.

Although the correlation between parental success and child success might be higher than private school attendance and success
 

Joao

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If India had the means to utilise their population they probably should have eight of the top five batsmen in the world (not a typo, the overflow would be a whole new issue for international qualification rules).

The English system looks after the posh boys from what I have gathered by talking to those trying to get into the county teams. I'd be surprised if India didn't function in a similar manner.
So we agree there is more to it than population? That's my entire point, ftr.
 

dont bowl there

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That might be true of lots of aspects of life, depending on your measure of winning at life.

Although the correlation between parental success and child success might be higher than private school attendance and success
Playing for Claremont-Nedlands as a public school kid was like being a kid off the street, it was a joke tbh and no doubt would happen in most underage rep teams.
 

freo_leo29

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So North Melbourne (where James Brayshaw is Chairman) have appointed as CEO the bloke who, in a very unethical way, searched hard for a job for his mate, the same James Brayshaw.
That joint is f***ed.
James hasn't been chairman at North for a few years IIRC
 

GeEkNeRd

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I'm not sure where to discuss this, or if there is a discussion somewhere already, but;
What's happening with the hard surface at Optus Stadium. Is anything being done to soften it?
 

Docker82

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Playing for Claremont-Nedlands as a public school kid was like being a kid off the street, it was a joke tbh and no doubt would happen in most underage rep teams.
Cricket is a rich man's game. Almost no one makes the top level unless they went to private school. Training twice as much and being coached by proper coaches instead of your best mates dad or some random PE teacher who hasn't played a serious game since u17s makes a pretty bloody big difference.
 

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