Official Club Stuff 2019 St.Kilda Membership Thread (~28,000 - 26/12/2018)

Saint Watto

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If Matt stays in the role, or develops a foundation within the club that can still operate as efficiently then by 2025 we will have 75,000 members - irrespective of results. And that's the key. Creating a membership base that is sustained irrespective of results.
A great post there George...….
 

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Pakenhamsaint

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Good post mate but I don't agree that the reason we don't have more members now is because of not winning a flag/having "success". We have been poorly run for a long time. Club basically shut the supporters out during 08-11.
I think the lack of/having success is more a generational thing. I get the feeling someone is more likely to take thier kid to the footy/buy a membership if they themselves have seen thier side go all the way.
 

Fehring

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I don't agree with you. Because clubs like Carlton who also had success in the 70's and 80's can only manage 50,000 members a year.

The real reason Richmond have so many members isn't because of success 40 years ago, it's because they were smart with their member activation programs. From 2010 a lot of young families have moved to suburbs surrounding Richmond and the Tigers have quite simply been brilliant in attracting young families with young kids to sign up.

I think what you think is happening is that young kids who grew up in the 70's saw Richmond win 2 premierships between 70-79, and one in '80, and their kids turned into Richmond supporters and so on, like it has run in the family. I don't think that's necessarily the case either. Richmond haven't been great for a very very long time, Carlton won a flag in '95, were in a Grand Final in '99, and won more than the Tigers did in the 70's & 80's, yet are stuck on 50k members despite having won the most amount of premierships in the league.

We are a big club. Our supporter 'catchment' area is huge. Finnis' isn't joking when he says "from Port Melbourne to Portsea". I think it was 1 in 5 people are Saints supporters along the south-east.

Our real issue is that we haven't been a very well run club at really any point in our history bar right now. Since Matt has stepped in we have seen the off-field growth of the football club grow year on year. Since the AFL era we have been involved in four Grand Finals and played in 12 out of a possible 29 finals series. From 2000 to 2010 we had the most wins of any club. There is enough sustained success there to bring supporters on board but because of our poorly run administration we haven't capitalised on it at all.

I don't think premierships really do make that much of a difference if I'm brutally honest. Look at Carlton, North Melbourne and to a lesser extent the Western Bulldogs. It's really done nothing for them.

What hurts right now is that we should be right up there with the heavyweights of the competition. It should really be the "big five". Essendon, Collingwood, Richmond, Carlton and us. After the decade we had from 2000 to 2010 we should be at 75,000 members by now.

But we will get there. That I have no doubt. We had 30,000 members when Matt took over. Within the next two to three years we will be pushing near on 55,000. It's a huge increase and the professionalism & quality that the club is run at right now is evident. It took Richmond 9 years to grow their supporter base from 35,000 to 75,000 (4,450 increase per year). If by 2020 we have 55,000 members we would be running at an increase of around 4000 a year as well.

If Matt stays in the role, or develops a foundation within the club that can still operate as efficiently then by 2025 we will have 75,000 members - irrespective of results. And that's the key. Creating a membership base that is sustained irrespective of results.
One short term problem. At a saints event I went to last year, Finnis said after the Good Friday game we only got renewals, not new members. It absolutely killed us. I doubt the relative drop in members so far is a coincidence. I suspect that only a hot start will enable us to grow this year.

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jwikked

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Has anyone here gotten a phone call from the club this week? I’ve had a few missed calls from what I presume is the club, according to a google search.
 

jwikked

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Have you signed up for 2019? They might be chasing up tardy members ;)
Despite my constant protestations on here, I couldn’t bring myself to cancel my membership once the season had finished. Add in Hannebery and how could I not?

I’m paid up and have received the card and the scarf and stickers so my transaction is complete as far as I can tell. Unless they’re ringing to tell me I won a free membership for a survey I did last year? No idea.
 
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