2021 Annual Report - net operating profit of $1,282,346 for 2021

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Arr0w

Hall of Famer
Nov 13, 2015
32,555
88,600
In Transit
AFL Club
Carlton
Is it? Members have paid up memberships for 2 years with minimal footy so that our not for profit club can generate a $1.3m profit?

Could anyone foresee the situation?

If you consider a membership package being worth $400, that's only 3250 members. They also gave away a fair number of free memberships
 
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slashin_velvet

Norm Smith Medallist
Sep 5, 2011
8,023
14,994
AFL Club
Carlton
Other Teams
Dallas Cowboys, STL Blues
Could anyone foresee the situation?

If you consider a membership package being worth $400, that's is only 3250 members. They also gave away a fair number of free memberships
Perhaps, but pay it forward on this years packages? Even if its $10 a member discount on the package if you're rolling over?
 

SBYM

Fish, chips, cup 'o tea, Mary @#? Poppins. London!
Oct 9, 2009
14,027
25,589
BR2
AFL Club
Carlton
Other Teams
Liverpool
$400k cash on hand.

Do they keep that in a shoebox under Luke's desk??
 

Canyouhearthedrums

Premiership Player
Aug 28, 2008
4,509
7,514
Melbourne
AFL Club
Carlton
Is it? Members have paid up memberships for 2 years with minimal footy so that our not for profit club can generate a $1.3m profit?
Respectfully, this is a bad take. Not for profit means profit invested in the club. Not that we don’t make profit.

You had a choice about whether you paid your membership this year, with full understanding of the situation and risk.
 

Donnini

Team Captain
Dec 16, 2020
351
678
AFL Club
Carlton
Very nice result for the club. Not sure how much Gov contributions accounted to the bottom line. But 7 fig stat profit is always nice to see.
 

BigBreakfast

Norm Smith Medallist
Sep 19, 2019
6,864
10,463
AFL Club
Carlton
Other Teams
Lakeshow
Well done, Carlton. Don’t bother digging too deep. This is better people. If it means we can invest in alternative revenue sources than Pokies, that’s growth and opportunity. Just remember where we were.
 

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The_Wookie

Queenslander
Jul 2, 2010
35,010
32,812
Scamander
AFL Club
Carlton
  • Thread starter
  • Moderator
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Well done, Carlton. Don’t bother digging too deep.

Way tooo late

bluerevenue2007-21.jpg
bluerevsource.jpg


carlton2007-2021.jpg


you can play around with the data yourself here
 

slashin_velvet

Norm Smith Medallist
Sep 5, 2011
8,023
14,994
AFL Club
Carlton
Other Teams
Dallas Cowboys, STL Blues
Respectfully, this is a bad take. Not for profit means profit invested in the club. Not that we don’t make profit.

You had a choice about whether you paid your membership this year, with full understanding of the situation and risk.
No disrespect taken. Members are all effectively shareholders who contribute equity into the club each year to keep it afloat. In return members get access to games and other benefits. Whilst the clubs ability to deliver those benefits were constrained, the club has been fortunate to retain such a large paying base under the guise of needing it to avoid significant debt - to see us then turnaround posting a profit with $400k cash in hand feels like a bit of a cop-out after 2 years of unconditional support.
 

teagueyubeauty

Norm Smith Medallist
Oct 5, 2004
5,501
12,630
Somewhere there
AFL Club
Carlton
Other Teams
Liverpool, Yankees
It’s the same for all clubs Slash, whilst we would all have loved to have used our memberships to the full and attend many more games it just wasn’t possible for obvious reasons.
All Clubs do a fantastic job nowadays with the feeling of inclusion, what could have been an absolute and utter disaster for the comp as a whole has just highlighted how engaged the supporters are with their clubs.
To me, it’s money that’s budgeted for that in the end wasn’t used as much as I would like but it’s an expense I’m happy to spend on year after year. Clearly, I’m just one of a very large herd


Sent from my iPhone using BigFooty.com
 

forever blue 1

All Australian
Mar 7, 2021
629
711
AFL Club
Carlton
Could anyone foresee the situation?

If you consider a membership package being worth $400, that's only 3250 members. They also gave away a fair number of free memberships
Giving away free memberships is the wort marketing idea ever. As the result, instead of making it valued you’ve devalued the entire brand.
like when was the last time you ever saw a buy Air Jordan’s and get 1 pair free? Never happens cause Nike value their brand.
 

blue healer

Norm Smith Medallist
Apr 25, 2010
6,859
11,182
wagga wagga
AFL Club
Carlton
Giving away free memberships is the wort marketing idea ever. As the result, instead of making it valued you’ve devalued the entire brand.
like when was the last time you ever saw a buy Air Jordan’s and get 1 pair free? Never happens cause Nike value their brand.

I would say the worst marketing idea ever is to actually increase membership fees by more than the CPI or ticketing price increases.

I was once a member of a golf club that increased it's fees by 30% in one year. That club lost over 15% of it's members and four years later was saved from the brink by a local service club, to this day it has not recovered it's past success and is considered a bit of a joke in the golf community in that area.

If we are able to convert one in five of those freebies into full paying members this year we will profit from that move.

Will be very interesting to see our membership numbers for 2022.

I know zip about Air Jordans but would be relatively confident that you would rarely pay full retail price.
 

Arr0w

Hall of Famer
Nov 13, 2015
32,555
88,600
In Transit
AFL Club
Carlton
Giving away free memberships is the wort marketing idea ever. As the result, instead of making it valued you’ve devalued the entire brand.
like when was the last time you ever saw a buy Air Jordan’s and get 1 pair free? Never happens cause Nike value their brand.

In a covid environment and to entice re-signing those free memberships, it's a reasonable marketing ploy

A pair of Nikes could last you 3-5 years, completely different to annual memberships
 

BigBreakfast

Norm Smith Medallist
Sep 19, 2019
6,864
10,463
AFL Club
Carlton
Other Teams
Lakeshow
Giving away free memberships is the wort marketing idea ever. As the result, instead of making it valued you’ve devalued the entire brand.
like when was the last time you ever saw a buy Air Jordan’s and get 1 pair free? Never happens cause Nike value their brand.
Fairly narrow minded view of the wort of a membership. Granted not perfect and would be unsustainable as a long term measure but, it got eyeballs on the club.
What if one in three of these members bought merchandise? Wort it? How about the free upgrade a few years back? Wort idea?
Marketing staff market which comes with risk. However, if this idea contributed to greater exposure, it worked and was wort it.
 

blue healer

Norm Smith Medallist
Apr 25, 2010
6,859
11,182
wagga wagga
AFL Club
Carlton
In a covid environment and to entice re-signing those free memberships, it's a reasonable marketing ploy

A pair of Nikes could last you 3-5 years, completely different to annual memberships

I had kids that wouldn't have got 3-5 years out of hob nail boots.
 

blue healer

Norm Smith Medallist
Apr 25, 2010
6,859
11,182
wagga wagga
AFL Club
Carlton
Fairly narrow minded view of the wort of a membership. Granted not perfect and would be unsustainable as a long term measure but, it got eyeballs on the club.
What if one in three of these members bought merchandise? Wort it? How about the free upgrade a few years back? Wort idea?
Marketing staff market which comes with risk. However, if this idea contributed to greater exposure, it worked and was wort it.

Do both you guys not have a 'h' on your keyboards? :D
 

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