WaynesWorld19
Moderator
- Moderator
- #26
Thoughts ?
Why are women excluded from fantasy sport?
Take "fantasy sport" for example. For those who don't know, it's effectively an online game where you are given a salary cap or budget to assemble a virtual team of real players in your chosen sport. Each week those players are assigned scores according to their real-life performances, and, like tipping competitions, you compete against friends or colleagues in leagues.
Fantasy sport is fun, but it's also big business.
By 2027, Allied Market Research estimates it will be worth $48.6 billion worldwide. And while it's still in its relative infancy in Australia, 60 million people were playing in North America in 2017.
It's well established that fantasy sport grows fans' interest in particular sports or leagues, increasing the number of games they watch as well as their knowledge of teams, players and tactics. In other words, it's a perfect marketing tool.
The problem is, there are no official fantasy leagues for women's sport.
Why are women excluded from fantasy sport?
Take "fantasy sport" for example. For those who don't know, it's effectively an online game where you are given a salary cap or budget to assemble a virtual team of real players in your chosen sport. Each week those players are assigned scores according to their real-life performances, and, like tipping competitions, you compete against friends or colleagues in leagues.
Fantasy sport is fun, but it's also big business.
By 2027, Allied Market Research estimates it will be worth $48.6 billion worldwide. And while it's still in its relative infancy in Australia, 60 million people were playing in North America in 2017.
It's well established that fantasy sport grows fans' interest in particular sports or leagues, increasing the number of games they watch as well as their knowledge of teams, players and tactics. In other words, it's a perfect marketing tool.
The problem is, there are no official fantasy leagues for women's sport.
Fantasy sport could help boost the AFLW, but it needs a 'champion'
The refrains of "footy's back" as the men's game returned this week was a reminder that the AFLW is still being disrespected, but there is a way to bring the women's code more recognition, writes Kate O'Halloran.
www.abc.net.au