Resource 2021 Membership - *56,532 (Audited Membership Record) as at July 28th

[GremioPower]

No, but we have added new membership offerings within the current AFL rules that help to increase the total number of members. Nothing that the other clubs aren’t doing.

Ok. The other clubs don’t matter. What we are doing is fine. The record is legit.

 

[Jonts]

I mean it's nice but it all feels rather pointless whilst there is still millions of debt and under AFL control

 

[bomberclifford]

That's totally fine, but YOY comparisons are useless then.

Not entirely, it does give an indication of increased support, even if it’s at the lower end of the membership spectrum. Relative to the rest of the competition, our membership stats would also show a positive trend which puts us on good stead.

The important thing is we’re not heading down the path of counting “digital” memberships in our tally like the Crows did to get their 100million members.

 

[chiwigi]

I mean it's nice but it all feels rather pointless whilst there is still millions of debt and under AFL control

It's ridiculous!

 

[bomberclifford]

I mean it's nice but it all feels rather pointless whilst there is still millions of debt and under AFL control

I see it as giving the AFL confidence that the club doesn’t need them to exert their control over us too much.

 

[El Zorro]

Not entirely, it does give an indication of increased support, even if it’s at the lower end of the membership spectrum. Relative to the rest of the competition, our membership stats would also show a positive trend which puts us on good stead.

The important thing is we’re not heading down the path of counting “digital” memberships in our tally like the Crows did to get their 100million members.

Does it though? What if the additional 10K memberships are "members" that we already had and weren't counted last season.

 

[RussellEbertHandball]

Have WE changed the way memberships are counted?

We - no.

 

[RussellEbertHandball]

Does it though? What if the additional 10K memberships are "members" that we already had and weren't counted last season.

So its the same for every club.

 

[Papa G]

Not sure why Richardson had to mention the Crows specifically.

 

[El Zorro]

So its the same for every club.

YOY mate.

 

[RussellEbertHandball]

YOY mate.

All clubs lost members in 2020 and had to win them back in 2021. Not all came back, some would be new,

 

[El Zorro]

All clubs lost members in 2020 and had to win them back in 2021. Not all came back, some would be new,

My point is that you can't make YOY comparisons if you measure apples one year and apples+pears on the next. I am pretty sure you agree with this.

 

[Papa G]

These "raw" figures are complete bullshit really. I mean North Melbourne are claiming 46,000 members. The correlation to crowds are much stronger in the non Vic states.

Comparing our "raw" stats to the Crows is also pretty disingenuous too. I mean it might be great to flash to some potential sponsor who has limited understanding of the context, but they'd still be well up on us in the revenue they generate from membership. As they are the default SA Great team/safe option, they do get far more of the corporate dollars from memberships. Whilst the Crows do have their diehard supporters, they do a fair bandwagon of SA Greaters who'll go along for the ride when they are going well. Always feel Port supporters are more "real" and passionate supporters.

 

[RussellEbertHandball]

My point is that you can't make YOY comparisons if you measure apples one year and apples+pears on the next. I am pretty sure you agree with this.

Last year was apples and pears. These under $50 memberships were in our totals, always have been, but may not have been in the AFL audited total.

 

[Steve Dore]

I wonder if #godhatesfages is still signed up?

I can confirm that Doesgod Hatefages is still a Camry Crows' digital member.

 

[Duckimus Prime]

Comparing our "raw" stats to the Crows is also pretty disingenuous too. I mean it might be great to flash to some potential sponsor who has limited understanding of the context, but they'd still be well up on us in the revenue they generate from membership.

Potential Sponsors don't give a s**t about the amount of revenue generated from membership, they care about the number of eyeballs they're getting access too.

Having access to an email list with 500,000 people on it is actually important to potential sponsors, because it means that when the club is sending out emails, they're putting the sponsors logo in front of that many people.

 

[malcheski]

Potential Sponsors don't give a sh*t about the amount of revenue generated from membership, they care about the number of eyeballs they're getting access too.

Having access to an email list with 500,000 people on it is actually important to potential sponsors, because it means that when the club is sending out emails, they're putting the sponsors logo in front of that many people.

Not true at all. Having worked in the marketing departments of 2 of Australia's largest energy retailers, I can tell you first hand that revenue is a big factor in potential sponsorships because its shows a track record of engaged supporters who are more likely to take up sponsors products/services. It isn't hard to purchase mailing lists, its hard converting those names to customers.

 

[Andre]

I mean it's nice but it all feels rather pointless whilst there is still millions of debt and under AFL control

It's beneficial as it should get more heat in the media as to how we can record memberships, near the top (versus opponents from another state) crowds and still can't make enough from our stadium deal. Once the audited figures are in, the club should be publicly (as behind closed doors does jack s**t) using them to demand a better deal from the SMA.

 

[backtozero]

Ultimately we need bums in seats and the revenue generated from that. We could have 100k members but if we aren't getting 40k + at every home game then we lose money.

 

[RussellEbertHandball]

Ultimately we need bums in seats and the revenue generated from that. We could have 100k members but if we aren't getting 40k + at every home game then we lose money.

What do you mean by we lose money? $2.40 x 40,000 - $100,000 game day cost??

What about if we sell 3,000 tickets at the gate/internet and get an average of $35/ticket?

 

[Mr PA]

Ultimately we need bums in seats and the revenue generated from that. We could have 100k members but if we aren't getting 40k + at every home game then we lose money.

We need a better stadium deal.

 

[backtozero]

What do you mean by we lose money? $2.40 x 40,000 - $100,000 game day cost??

What about if we sell 3,000 tickets at the gate/internet and get an average of $35/ticket?

You think we would've profited from any of our home games this year?

 

[RussellEbertHandball]

You think we would've profited from any of our home games this year?

Maybe the early games when we played Vic clubs and oppo supporter and our fans bought tickets.

 

[Holden Hillbilly]

With Port Adelaide Power Football Club (est. 1997) claiming they now have the most members of any AFL club, yet somehow still can’t fill a home game to more than 65% capacity, the Adelaide Crows are now also looking at sneaky ways to build membership numbers.

Adelaide Football Club’s manager of pseudo memberships and knitted seat cushions, Cam Rickrowe stated to the Adelaide Mail ‘The Port Power have really upped their numbers in the past few years by introducing Pet Memberships, Baby Memberships and 3 game memberships*, but we feel we’ve got something that is really going to appeal to Crows fans. The 3 Quarter Membership’.

‘Yes, that’s right. With this new flexible membership option, fans can attend each and every home game for the first three quarters of the match. It’s perfect for a lot of our fans who do this already. It’s also great for those who just can’t be bothered watching us lose, those who want to beat the traffic, or like many of our fans, just need to get back to the aged care facility before their five o’clock dinner is served’.

The 3 Quarter Membership will be introduced from 2021, along with the new Junior Membership Package, for which any Crows fan under the age of 50 is eligible

To rival Power’s 3 Game Membership, Crows offer 3 Quarter Membership

With Port Adelaide Power Football Club (est. 1997) claiming they now have the most members of any AFL club, yet...

adelaidemail.com

 

[RussellEbertHandball]

For the record

Statement: AFL club membership breaks all-time record

The AFL has announced a new all-time club membership record of more than 1.1 million members

www.afl.com.au

The 1,113,441 number surpasses the record of 1,057,572 that was set in 2019. In a Covid affected 2020 Club membership reached 992,854. The 2021 total is 12 per cent growth in 2020.

The 2021 total number consists of 726,897 adults, 99,807 concessional members and 286,737 juniors.
....................
Ten of the 18 AFL clubs broke their all-time records - Brisbane Lions, Carlton, Geelong Cats, Gold Coast SUNS, Melbourne, North Melbourne, Port Adelaide, Richmond, St Kilda, and West Coast Eagles all setting a new membership benchmark.

The West Coast Eagles exceeded 100,000 members for the second time and topped the AFL membership tally for the second straight year with 106,422 members.Reigning Premiers Richmond passed 100,000 for the fourth year running (105,084).
.....................
AFLW membership increased again after its fifth season, with an all-time record 25,782 members signing up. St Kilda (3119), West Coast Eagles (3081) and Adelaide Crows (2735) led the AFLW membership tally.
....................
The official AFL club membership tally was compiled after a July 31 deadline, with growth achieved by 16 of the 18 clubs.

Essendon (+14,976), Carlton (+14,267), Melbourne (+12,617), Brisbane Lions (+11,012) and Geelong Cats (+10,227) all increased total membership by more than 10,000 members year on year.


2021 Club Membership Totals

CLUB	2021 TOTAL
Adelaide Crows	60,232
Brisbane Lions	40,289 (club record)
Carlton	81,302 (club record)
Collingwood	82,527
Essendon	81,662
Fremantle	50,342
Geelong Cats	70,293 (club record)
Gold Coast SUNS	19,460 (club record)
GWS GIANTS	30,185
Hawthorn	77,079
Melbourne	53,188 (club record)
North Melbourne	46,357 (club record)
Port Adelaide	56,532 (club record)
Richmond	105,084 (club record)
St Kilda	55,802 (club record)
Sydney Swans	50,144
West Coast Eagles	106,422 (club record)
Western Bulldogs	46,541
TOTAL	1,113,441

When KT did his annual statement about memberships he wrote this about the Mickey mouse AOSMA Football Members and how the 8,000 are allocated. This is the last statement i can find on this.

Port Adelaide breaks all-time membership record

Port Adelaide's members have come out in force in 2021 to set an all-time membership record at Alberton.

www.portadelaidefc.com.au

With the club’s official number reaching a record 61,442 in 2018, the AFL audited number has been confirmed at 54,386 representing 4.3% year on year growth.

The AFL audit applies criteria across the league’s 18 clubs in order to provide a standardized view of membership club by club and AFL wide each year.

The primary difference between Port Adelaide’s official member number and the AFL audited number is the allocation of the Adelaide Oval stadium members who have access to all Port Adelaide games, with Port Adelaide allocated 2,252 (28%) of the 8000 stadium members.


So if we look at Adelaide's audited figure of 60,232 and Port's 56,532 then removing the 8,000 AOSMA assuming the same 72%/28% allocation then its
60,232 - 5,748 = 54,484
56,532 - 2,252 = 54,280

So not counting the AOSMA Football membership in the club totals should happen, just like MCC members aren't allocated to clubs, just like about 8,000 AFL members who don't tick a club support box aren't counted, just like SCG members aren't counted, just like Gabba members aren't counted etc.

So there is basically nothing in the real membership totals of members who go and fork out $$ and buy only their club's membership. Total membership revenue collected the crows are a decent amount ahead as they sell about 10k-12k more reserved seat memberships than us.

Lockhart Road chiwigi bomberclifford


The club announcement on 27 July they broke the previous record set in 2018, so who knows how many they sold in the next 4 days, maybe 1 maybe 101.

Port Adelaide breaks all-time membership record

Port Adelaide's members have come out in force in 2021 to set an all-time membership record at Alberton.

www.portadelaidefc.com.au

THE Port Adelaide Football Club has broken its all-time membership record with a total of 61,687 members signing up in 2021 and counting.

That number surpasses the previous record of 61,442 achieved in 2018.