2021 Membership

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General Giant

Hall of Famer
Apr 12, 2012
38,806
31,594
AFL Club
GWS
Was going to ask any word on the Giants. As fans we are expecting a hit after last season, both covid and results, as well as how they are running the fixture for this season.

Hopefully not to big a drop.
 

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dave10

Club Legend
Apr 26, 2004
2,412
1,428
Melbourne
AFL Club
Essendon
I believe Essendon is only at 60,000. This is about -11,000 Vs same time in 2019.

Probably on track for only 65-70,000 at best which means it hasn’t recouped its members lost post COVID (~15-20,000 lost).

The timing of COVID in March last year at a critical point of high renewal intake, coupled with very low expectations and a frustrated and disillusioned fanbase the drivers of these declines.

I suspect the club has written off 2021 given the above and will rightly focus on trying to fix the football club (again) before actively trying to relaunch a member recruitment program in 2022.
 

dave10

Club Legend
Apr 26, 2004
2,412
1,428
Melbourne
AFL Club
Essendon
Hawks snuck past 70k a week or two ago. Will end up around 75k I reckon. not bad.
Clubs are all different with their selling patterns. Essendon traditionally sell more of their memberships in season. Essendon are at 71,000, their CEO still holding some hope of getting close to 80,000 this year still.
 

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