2021 Membership

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General Giant

Hall of Famer
Apr 12, 2012
39,922
32,745
AFL Club
GWS
Was going to ask any word on the Giants. As fans we are expecting a hit after last season, both covid and results, as well as how they are running the fixture for this season.

Hopefully not to big a drop.
 

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dave10

Club Legend
Apr 26, 2004
2,714
1,692
Melbourne
AFL Club
Essendon
I believe Essendon is only at 60,000. This is about -11,000 Vs same time in 2019.

Probably on track for only 65-70,000 at best which means it hasn’t recouped its members lost post COVID (~15-20,000 lost).

The timing of COVID in March last year at a critical point of high renewal intake, coupled with very low expectations and a frustrated and disillusioned fanbase the drivers of these declines.

I suspect the club has written off 2021 given the above and will rightly focus on trying to fix the football club (again) before actively trying to relaunch a member recruitment program in 2022.
 

dave10

Club Legend
Apr 26, 2004
2,714
1,692
Melbourne
AFL Club
Essendon
Hawks snuck past 70k a week or two ago. Will end up around 75k I reckon. not bad.
Clubs are all different with their selling patterns. Essendon traditionally sell more of their memberships in season. Essendon are at 71,000, their CEO still holding some hope of getting close to 80,000 this year still.
 

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dave10

Club Legend
Apr 26, 2004
2,714
1,692
Melbourne
AFL Club
Essendon
Eddie said on footy classifieds that as of today Collingwood have just ticked over 80,000 members
Sounds more realistic.
Question more broadly, do clubs with AFLW teams count these memberships on top of the AFL club memberships?

Reason I ask is this is a tweet I got today directly from a Collingwood’s membership office which makes me wonder.

If so, no wonder the likes of Essendon and Hawthorn want teams in this comp so it’s an even playing field in terms of auditored membership figures.

The_Wookie do you know?
7A13A4FE-E238-48C6-A9D1-E5CD96636AB9.jpeg
 
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gopies1981

Norm Smith Medallist
Feb 25, 2007
5,549
1,848
Melbourne
AFL Club
Collingwood
Sounds more realistic.
Question more broadly, do clubs with AFLW teams count these memberships on top of the AFL club memberships?

Reason I ask is this is a tweet I got today directly from a Collingwood’s membership office which makes me wonder.

If so, no wonder the likes of Essendon and Hawthorn want teams in this comp so it’s an even playing field in terms of auditored membership figures.

The_Wookie do you know?View attachment 1131998
I am pretty sure they do for all clubs yes but I could be wrong
 

General Giant

Hall of Famer
Apr 12, 2012
39,922
32,745
AFL Club
GWS
Sounds more realistic.
Question more broadly, do clubs with AFLW teams count these memberships on top of the AFL club memberships?

Reason I ask is this is a tweet I got today directly from a Collingwood’s membership office which makes me wonder.

If so, no wonder the likes of Essendon and Hawthorn want teams in this comp so it’s an even playing field in terms of auditored membership figures.

The_Wookie do you know?View attachment 1131998
We have been told that they only count AFLW memberships that aren’t double ups with AFL.
So this members who have AFLW only are counted as members towards the count but not those who are members of both.
 

NoobPie

Norm Smith Medallist
Sep 21, 2016
7,050
5,016
AFL Club
Collingwood
Sounds more realistic.
Question more broadly, do clubs with AFLW teams count these memberships on top of the AFL club memberships?

Reason I ask is this is a tweet I got today directly from a Collingwood’s membership office which makes me wonder.

If so, no wonder the likes of Essendon and Hawthorn want teams in this comp so it’s an even playing field in terms of auditored membership figures.

The_Wookie do you know?View attachment 1131998

I'd say that "audited membership figures" would come in pretty low on a list of reasons Hawthorn and Essendon want AFLW teams
 

dave10

Club Legend
Apr 26, 2004
2,714
1,692
Melbourne
AFL Club
Essendon
I'd say that "audited membership figures" would come in pretty low on a list of reasons Hawthorn and Essendon want AFLW teams
Of course.. However membership figures are a key metric used by clubs when selling themselves to prospective sponsors, especially when benchmarking themselves with are competing clubs in a contested market.
 

gopies1981

Norm Smith Medallist
Feb 25, 2007
5,549
1,848
Melbourne
AFL Club
Collingwood
That’s interesting. Another reason why we need to be a little wary of comparing club membership figures as in some instances it’s not comparing like with like.
wafl memberships are not that high as well.I think all clubs would have 1,500 to 2000 members max. If peopl have taken out a afl and wafl membership it only counts as 1 member so in reality it does not really effect the total at all!! I think in stead of people looking at totals it is total membership revenue which is the most important stat to look at
 

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