2021 NON AFL Thread - finance, ratings, participation etc.

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Kwality

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The French open was rating around 100k prime time.

At least people watch it some time. It is not like it is a 1 night thing. The Aus open goes for 14 days.

It is a very top ended sport.

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Its the big event audiences that draw the highest ratings & big dollars from advertisers.
 

BobbyMorri

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Its the big event audiences that draw the highest ratings & big dollars from advertisers.
totally. But also creates huge issues when the top 200 player can barely make a living.

Tennis is a very personality based sport. You watch Federer play tennis, not to just watch tennis if you get my drift..
 

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Kwality

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Interesting puff piece promoting a sports consulting firm (IEG) with links to one of the bidders for the ownership of Supercars (https://www.supercars.com/)

'The National Basketball Association made a record $1.46 billion in sponsorship revenue in its 2020-21 regular season, according to estimates by IEG, a sports partnerships consultancy firm.
IEG said the figure is up 6% year over year, and up from the $1.2 billion the NBA made from partnerships after its 2018-19 season.
IEG tracks sponsorship spending throughout pro leagues, including the National Football League. Its parent company is investment firm Bruin Sports Capital, founded by George Pyne, a well-respected sports executive and former NASCAR chief operating officer.'

The local link is https://tlaworldwide.com/news/qms-media-completes-strategic-partnership-with-bruin-capital/

Here is the local talent represented:
 

Kwality

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Wimbledon ratings for last night/morning(it finished just after 1am)

1.3 Million

Very strong for such a late-night broadcast. It started at 11PM.

Tennis is such an underrated sport in terms of ratings. The Aus Open kills it for 2 weeks. And only World Cup soccer and Olympics could match those kinds of ratings at such a late timeslot.
The Wimbledon Women’s Final, in which Ash Barty defeated Karolína Plíšková 6-3, 6-7, 6-3, was the week’s #1 program with all key demographics and total people. The time-adjusted ratings are as follows:

Women’s Final Wimbledon 2021
(Saturday 11:00pm – 1.04am AEST)
1,854,000 (Metro 1,393,000 Regional 496,000)

Nine set up its week with wins on the first four nights Sunday through to Wednesday. However it sealed the deal with the massive crowd that stayed into the early hours of the morning on Saturday to watch the Wimbledon Women’s Final.

That Saturday crowd saw Nine’s share lift to 29.5%. That is the best on any night since the final of Married at First Sight in April after the two State of Origin games played so far in 2021.

 

BobbyMorri

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The Wimbledon Women’s Final, in which Ash Barty defeated Karolína Plíšková 6-3, 6-7, 6-3, was the week’s #1 program with all key demographics and total people. The time-adjusted ratings are as follows:

Women’s Final Wimbledon 2021
(Saturday 11:00pm – 1.04am AEST)
1,854,000 (Metro 1,393,000 Regional 496,000)

Nine set up its week with wins on the first four nights Sunday through to Wednesday. However it sealed the deal with the massive crowd that stayed into the early hours of the morning on Saturday to watch the Wimbledon Women’s Final.

That Saturday crowd saw Nine’s share lift to 29.5%. That is the best on any night since the final of Married at First Sight in April after the two State of Origin games played so far in 2021.

yeah, I should have said Metro ratings.

That is huge ratings for that time of night. about equal to a socceroo world cup matches around the same time IIRC. maybe just under. Ash Barty is a star.

here is some PR speak about the rest of the tournament. They say it increased Stan Sport numbers, but they don't say by how much

 

Aussie in exile

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I slightly digress here, but the TV audience for the England V Italy Euro final was 30 million in the UK alone and probably more in Italy, and then take in the rest of Europe. A world wide audience of over 100 million i would have thought
That 30 million figure in the UK would be the equivalent of having over 12 million watching the grand final here.
 

Kwality

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'Over 2m nationally tune in despite dead rubber'

'The third and final match of 2021’s State of Origin between NSW and Queensland brought in an average metro audience of 1.746 million viewers to Nine, with that figure falling on games one and two.

It was the #3 program among metro viewers so far in 2021.

.... primary VPM rating was 213,000 during the game, up 22% year-on-year.'
 

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NoobPie

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It's worth a small fraction of the total rights value.

It would be worth a decent minority I would have thought remembering that NRL regular season ratings are poor (compared to the AFL) and falling.

Channel 9 wanted to substantially cut what they paid.
 

Kwality

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It would be worth a decent minority I would have thought remembering that NRL regular season ratings are poor (compared to the AFL) and falling.

Channel 9 wanted to substantially cut what they paid.
Just as FTA has the AFL GF, not Foxtel .... the big games are the $crème de la crème for advertising rates.
 

The_Wookie

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Just as FTA has the AFL GF, not Foxtel .... the big games are the $crème de la crème for advertising rates.
1 game or 3 games makes for very good icing, but dont pretend its the cake.

For Prime time an average 30 second tv slot costs between 11k and 38k on Seven, and a 15 second slot costs between 7 and 22k...which makes those goal break adds worth between 18 and 60k for the 50 seconds between goal and resumption of play. Its worth noting that the same company says Sevens price is about 40% higher than Nines.

Grand final slots for the AFL cost around 175k for 30 seconds, the NRL $130,000. This despite the NRL being in prime time Sunday night and dominating in NSW and QLD with 57% of advertising spend.
 

Kwality

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1 game or 3 games makes for very good icing, but dont pretend its the cake.

For Prime time an average 30 second tv slot costs between 11k and 38k on Seven, and a 15 second slot costs between 7 and 22k...which makes those goal break adds worth between 18 and 60k for the 50 seconds between goal and resumption of play. Its worth noting that the same company says Sevens price is about 40% higher than Nines.

Grand final slots for the AFL cost around 175k for 30 seconds, the NRL $130,000. This despite the NRL being in prime time Sunday night and dominating in NSW and QLD with 57% of advertising spend.
Crème de la crème definition is - the very best.

What markets are the rates you refer to?
 

Kwality

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around 600K metro for the matildas last night.
627,000 metro viewers watched the Late Night session as Australia’s Olyroos racked up a historic 2-0 win against the heavily-fancied Argentina.

 

BobbyMorri

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627,000 metro viewers watched the Late Night session as Australia’s Olyroos racked up a historic 2-0 win against the heavily-fancied Argentina.

quite good considering it was on 7Mate.

Olympics, despite the lack of fanfare, still looks like it will dominate the ratings in the next 2 weeks.
 

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