2022 Membership Updates

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dave10

Premiership Player
Apr 26, 2004
3,287
2,298
Melbourne
AFL Club
Essendon
We all knee Essendon have a huge following but surely the loyalty will start to take its toll. After making the finals last year having one of the youngest lists in the competition many experts predicted Essendon to push for top 4! Now they will most certainly finish bottom 4 next year’s membership talley will be very interesting. This year the bombers will reach 80,000 but next year they may just struggle to even reach 75,000. Essendon like Collingwood are very lucky to have a huge and extremely loyal fan base. Collingwood’s membership is at approximately 84,000 which is pretty amazing considering most Collingwood fans expected to finish bottom 4 this year and probably the next 2 to 3 years before we start rising up the ladder
No doubt Essendon fans are frustrated and continue to commit. I also agree next years membership will be challenged. However as we know, things can turn quickly and membership could well rebound with any material improvement in on field prospects.

Collingwood’s membership rise off lady year is actually built around a sense of optimism among the Magpie faithful after it launched a new era under McCrae at the end of 2021. The new United board confirmed a new dawn and the fans have responded to a new sense of optimism, both on and off field.
 

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windyhill

Hall of Famer
Feb 4, 2001
36,852
17,337
East Burwood
AFL Club
Essendon
Other Teams
Arsenal
We all knee Essendon have a huge following but surely the loyalty will start to take its toll. After making the finals last year having one of the youngest lists in the competition many experts predicted Essendon to push for top 4! Now they will most certainly finish bottom 4 next year’s membership talley will be very interesting. This year the bombers will reach 80,000 but next year they may just struggle to even reach 75,000. Essendon like Collingwood are very lucky to have a huge and extremely loyal fan base. Collingwood’s membership is at approximately 84,000 which is pretty amazing considering most Collingwood fans expected to finish bottom 4 this year and probably the next 2 to 3 years before we start rising up the ladder
Since day one Ess &coll have run the whole thing. The two constants that no matter how each is going on field will always show up. I’m one of them, it’s in my blood, we have been a laughing stock for two decades, can’t get enough !
 

Aphrodite

Moderator
Aug 26, 2004
87,753
152,215
CHANEL BOUTIQUE!
AFL Club
Carlton
Other Teams
"Goddess"
New record & counting!


81,303



416-MEMB22-Membership-Record-Graphics-Web.jpg
 

VinnieB

Club Legend
Oct 28, 2021
1,917
2,489
AFL Club
Collingwood
Ill laugh if the Blues finish in front of the Pies.
why? Would you have expected it? You were once a big club. I would have thought pushing finals v a club who were 17th with dire issues on and off ground, the expectation would be the Blues should get the support. Otherwise it should be considered a failure.
 

Blahu

Rookie
Apr 23, 2021
49
37
AFL Club
Carlton
why? Would you have expected it? You were once a big club. I would have thought pushing finals v a club who were 17th with dire issues on and off ground, the expectation would be the Blues should get the support. Otherwise it should be considered a failure.
Carlton have been dormant for years, for them to have consistently increasing their numbers without being successful or playing finals is amazing work. If the Blues play finals this year, I wouldn't be surprised if they hit 100,000 members in 2023. This years' target of 85,000, should be reached easily.
As for Collingwood, they're membership drive and canvassing this year has been incredible. On the street, in shopping centres, fantastic work by their membership team to have them where they are, was also helped by a great start to the year.
 

dave10

Premiership Player
Apr 26, 2004
3,287
2,298
Melbourne
AFL Club
Essendon
why? Would you have expected it? You were once a big club. I would have thought pushing finals v a club who were 17th with dire issues on and off ground, the expectation would be the Blues should get the support. Otherwise it should be considered a failure.
I don’t agree with this. Carlton didn’t enter 2022 with a whole lot more optimism that Collingwood. Carlton’s great season has surprised and it’s membership has had a positive lift, only as this optimism materialised after the season started.

At the start of the year Carlton’s membership was tracking around flat Vs same time year ago. If it hits 85,000, the YOY growth (~3,700) will represent the lift in numbers from a successful season, not growth based on an optimistic supporter base over the summer.

Collingwood’s growth is mainly driven by preseason circumstances. It’s membership was tracking +~5,000 Vs same period leading into the first round. This was driven by a supporter base optimistically looking at an improved season based on a fresh start, dawn of a new era with a new coach, footy manager, President and effectively the best player in the draft arriving (Daicos). So it’s not right to suggest the Pies fans were not looking at 2022 without a sense of excitement and optimism. It’s membership is tracking towards 90,000, its season progressing well and possibly slightly ahead of expectations which is ensuring it’s preseason membership growth is being rightly franked.
 

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VinnieB

Club Legend
Oct 28, 2021
1,917
2,489
AFL Club
Collingwood
I don’t agree with this. Carlton didn’t enter 2022 with a whole lot more optimism that Collingwood. Carlton’s great season has surprised and it’s membership has had a positive lift, only as this optimism materialised after the season started.

At the start of the year Carlton’s membership was tracking around flat Vs same time year ago. If it hits 85,000, the YOY growth (~3,700) will represent the lift in numbers from a successful season, not growth based on an optimistic supporter base over the summer.

Collingwood’s growth is mainly driven by preseason circumstances. It’s membership was tracking +~5,000 Vs same period leading into the first round. This was driven by a supporter base optimistically looking at an improved season based on a fresh start, dawn of a new era with a new coach, footy manager, President and effectively the best player in the draft arriving (Daicos). So it’s not right to suggest the Pies fans were not looking at 2022 without a sense of excitement and optimism. It’s membership is tracking towards 90,000, its season progressing well and possibly slightly ahead of expectations which is ensuring it’s preseason membership growth is being rightly franked.
Ok
 

Walshawk

Club Legend
Mar 24, 2017
2,941
3,224
Blackburn
AFL Club
Hawthorn

no1saint66

Premium Platinum
Apr 14, 2016
371
781
AFL Club
St Kilda
A bit of an increase of around 800 in 3 days for the Saints. 60,000 is reasonable if the club markets the last 5 home games as a package.
 

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Cotchins Hair Piece

Bouffant Flat Top
Mar 6, 2019
4,540
9,947
AFL Club
Melbourne
Who and where are these people? It is hard to work out. Maybe 5k auskickers/junior players? 5k in Canberra? Who are the other 21k? 10k given away by sponsors to staff? Does anybody know who these people are?
I’d say their sponsors and the AFL would contribute to most of that tally. Our deal with NT (which is no longer) was similar, they purchased around 5k memberships.
 

refresh

Club Legend
May 5, 2005
1,504
1,117
Perth
AFL Club
Fremantle
Other Teams
fremantle
The only measure is membership dollars and not member numbers. Too many 2 for 1's, three games and nominal interstate etc
 

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