Play Nice 2022 Non AFL Crowds/Ratings/Finance/Development thread

[Bjo187]

I think there’s more in it than that. The TV numbers for the Cup support a continual decline YOY the last decade. Per the crowds. I think the Cup Carnival in Victoria was THE place to be, and be seen for about a decade between 2000-2010. However the last decade it’s status has ebbed away. 15 years ago, those that went to the Carnival would likely attend 2-3 of the 4 big days. Crowds at each day were between 80-130,000. Then, crowds fell away as punters opted to go to 1-2 of the 4 days. Either way, ‘you’ went to a couple of days of the Carnival. It was in-vogue, had big name star ambassadors and visitors, more international horses and gregarious international jockeys, huge corporate support and intrigue.

Nowadays it’s morphed back into that iconic day it always was without that compulsory feel about attending it. There’s now more options and frankly, more sports and activities marketing themselves better.

Sports go through cycles. NBL, Australian Open Tennis, AFL, AFLW, horse racing (NSW) and even Motorsport are riding the wave and advancing. Cricket (T20), Soccer and horse racing appear to be lacking that innovative spark and shining relevance and consequently need to revisit their strategies to ensure they recapture their share in an increasingly competitive and noisy market.

Going to the racers is so boring and a terrible day out, I'm surprised anybody ever found it entertaining.

 

[Rob]

Going to the racers is so boring and a terrible day out, I'm surprised anybody ever found it entertaining.

You don't have mates?

That's what makes a day at the races. I don't particularly give a shit about horse racing.

 

[Bjo187]

You don't have mates?

That's what makes a day at the races. I don't particularly give a s**t about horse racing.

Yeah mr popular i don't have mates. I do but the one time i went years back we all got separated and couldn't find each other and nobodies phone was working coz of the crowd all battling for reception. In fairness this was around 2007 or so. My mates hate it too. That and lining up for drinks and them opening them so you have to try and carry them back through a massive crowd, the whole event I found painful. I still love the bar and club scene though so I assumed drinking and socialising I'd enjoy this too, but yeah it was shithouse.

 

[Rob]

Yeah mr popular i don't have mates. I do but the one time i went years back we all got separated and couldn't find each other and nobodies phone was working coz of the crowd all battling for reception. In fairness this was around 2007 or so. My mates hate it too. That and lining up for drinks and them opening them so you have to try and carry them back through a massive crowd, the whole event I found painful. I still love the bar and club scene though so I assumed drinking and socialising I'd enjoy this too, but yeah it was shithouse.

TBH a massive crowd makes it shit. But if it's a nice day and not too crowded it's not a bad day.

 

[SBD Gonzalez]

Going to the racers is so boring and a terrible day out, I'm surprised anybody ever found it entertaining.

Yeah the attraction has always mystified me.

I’ll admit I’ve never been, but my point is I can’t for the life of me imagine why I’d want to go anyway.

 

[Bjo187]

Yeah the attraction has always mystified me.

I’ll admit I’ve never been, but my point is I can’t for the life of me imagine why I’d want to go anyway.

Lots of young bogans in suits and women with fake tan plastered on too. Not the classy event it's portrayed as in the media. I heard it's good if you can get in a marquee though.

 

[RedV3x]

Going to the racers is so boring and a terrible day out, I'm surprised anybody ever found it entertaining.

People are different.
I cannot believe that people find a three game series against the same two teams every year is interesting.

 

[SBD Gonzalez]

People are different.
I cannot believe that people find a three game series against the same two teams every year is interesting.

Queenslanders do.

Of the half dozen or so identifiers I would use to best describe myself, "person from NSW" simply isn't even one of them.

But for many Queenslanders, their state is a big part of their identity.

 

[RedV3x]

But for many Queenslanders, their state is a big part of their identity.

still, I cannot believe that people find a three game series against the same two teams every year is interesting.

 

[Billy ray]

never been to a race track

 

[Milang_Panthers]

Melbourne Cup crowd = 74,000

The decline in numbers (excluding 2020-2021) continues.

What were the pre-covid numbers?

 

[smasha]

SEN,flogging a dead horse.

 

[Kwality]

I'm not Victorian, so not overly fussed one way or the other on Vic government sponsoring the Diamonds.
A quirky aspect about the deal is that it's a state government sponsoring a national team, but then again, it's the tourism body that is promoting Victoria, so really, why not?
I guess Melbourne will get preferential treatment for all Diamond international games, so that might be worth something.

That is what the Vic Government bought from the AFL.

 

[SBD Gonzalez]

never been to a race track

Me neither.

 

[Kwality]

SEN,flogging a dead horse.

The niche sporting market in Melbourne, or nationally ?

The listed company is more interesting, not that beast.

 

[Kwality]

TBH a massive crowd makes it s**t. But if it's a nice day and not too crowded it's not a bad day.

Country meetings are different again.

 

[PonsfordMagpie]

What were the pre-covid numbers?

2010 = 110,223
2011 = 105,979
2012 = 106,162
2013 = 104,169
2014 = 100,794
2015 = 101,015
2016 = 97,479
2017 = 90,536
2018 = 83,471
2019 = 81,408

2020
2021

2022 = 74,000

 

[The_Wookie]

 

[Bjo187]

I heard today the NRL are predicting a profit of 85 million this year, after last year's 40 million profit. There is definitely some smart and fiscal budgeting going on over there in the past few years.

They are building a significant war chest and closing the financial gap on the AFL very quickly, despite significantly less revenue.

 

[The_Wookie]

I heard today the NRL are predicting a profit of 85 million this year, after last year's 40 million profit. There is definitely some smart and fiscal budgeting going on there over there the past few years.

They are building a significant war chest and closing the financial gap on the AFL very quickly, despite significantly less revenue.

Be interesting if they can deliver that profit after backpaying players what they owe - and thats just under 40m.

NRL have a lower operational spend - they dont directly fund development - Auskick is far bigger than the equivelant NRL program, they have a much smaller womens program, and NRL WA/SA/Vic are much smaller in scope and cost than AFLQ, AFLNSW/ACT, AFLTas and AFLNT. NRL has much less staff in development, umpiring and other areas. Distributions to clubs are less, their distributions to the players associations are MUCH less. They have no stadium to operate and maintain - and which lost 13.2m last year and 20m the year before (according to the 2021 Annual Report).

This is the last year of the covid reductions for the broadcasting deals, and the AFL gets a 90 odd million lift in its broadcast rights next year (to 476m pa for 2023-2024).

 

[weewilly]

I heard today the NRL are predicting a profit of 85 million this year, after last year's 40 million profit. There is definitely some smart and fiscal budgeting going on over there in the past few years.

They are building a significant war chest and closing the financial gap on the AFL very quickly, despite significantly less revenue.

BS. I wouldn't believe any thing the blowhard spiv V'Landys says!

 

[weewilly]

Be interesting if they can deliver that profit after backpaying players what they owe - and thats just under 40m.

NRL have a lower operational spend - they dont directly fund development - Auskick is far bigger than the equivelant NRL program, they have a much smaller womens program, and NRL WA/SA/Vic are much smaller in scope and cost than AFLQ, AFLNSW/ACT, AFLTas and AFLNT. NRL has much less staff in development, umpiring and other areas. Distributions to clubs are less, their distributions to the players associations are MUCH less. They have no stadium to operate and maintain - and which lost 13.2m last year and 20m the year before (according to the 2021 Annual Report).

This is the last year of the covid reductions for the broadcasting deals, and the AFL gets a 90 odd million lift in its broadcast rights next year (to 476m pa for 2023-2024).

I would rather have the AFL earnings and the growth potential from Marvel Stadium now that Covid is virtually over than the NRLs static income!

After all as you pointed out the AFL income stream is way ahead of the NRL in every category esp crowds and memberships which are hugely important in attracting major National sponsors!

 

[Milang_Panthers]

I'm dreading some of the Big Bash crowds this year if this is the interest Aussie crowds are showing for a T20 world cup.

 

[The_Wookie]

I'm dreading some of the Big Bash crowds this year if this is the interest Aussie crowds are showing for a T20 world cup.

Theres an overload of cricket here at the moment that is just going to kill things

Immediately after the T20 World Cup -

3x ODIs v England
2x Tests v West Indies
3x Tests v South Africa

and the BBL/WBBL

 

[SBD Gonzalez]

2010 = 110,223
2011 = 105,979
2012 = 106,162
2013 = 104,169
2014 = 100,794
2015 = 101,015
2016 = 97,479
2017 = 90,536
2018 = 83,471
2019 = 81,408

2020
2021

2022 = 74,000

Wow, apart from 2012, it's been steadily falling out of favour.

No great loss, IMHO.