Hall of Famer
- Aug 14, 2011
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7s CEO James Warburton has ODI's in the gun:Looks like the writing might be on the wall for the struggling ODI format with another half full crowd against England today at the SCG must be a big worry for CA and no FTA TV is also a problem if they want to spark some interest in these matches.!
'As the cricket season gets underway with WBBL now and then BBL and Test Cricket to follow in December, Warburton noted the legal stand-off continues with Seven wanting to cancel its TV rights deal. A legal challenge Cricket Australia calls an unwarranted action, which will be strenuously defended.
Since Seven started being vocal about improving the white ball game, the season fixtures have been tweaked, there is now an international draft while more international Australian cricketers are having the chance to play in the Big Bash.
When asked about bidding for cricket when the renewal comes up, Warburton said Seven likes Tests and he noted with Foxtel the audience for Test Cricket has grown substantially. Despite the fractured relationship with cricket authorities, Warburton said: “We’ve been getting on with it. It was a great outcome last year, we’ll get on with it. But you know, [Cricket Australia has] been a very difficult organisation to deal with.”
The Sydney Seven Upfront 2023 started with short intros from Seven execs in various Hoyts cinemas before screening a Seven movie.